The facility of TikTok ought to not be underestimated. At this level, manufacturers ought to know that TikTok is right here to remain.
As TikTok hit a monumental 1 billion lively customers final yr, it’s already a sign that short-form video content material is just not going away anytime quickly. TikTok is poised to surpass Fb and Instagram in 2022.
With its profound impression on music and popular culture for Gen Z, any business-savvy model would know that capitalizing on TikTok’s recognition this 2022 could possibly be a wonderful advertising alternative.
As such, manufacturers have to be updated with social media advertising for TikTok.
Listed below are a number of the confirmed and examined TikTok methods for manufacturers:
STRATEGY 1: Hashtag Advertising
The hashtags that manufacturers select to incorporate on the TikTok posts will drive their target market to their movies. Manufacturers have to be particular with their hashtags by making certain that it pertains to the context of the video. Identical to the best way manufacturers do their key phrase analysis for website positioning, manufacturers must also do their very own hashtag analysis to find what kind of content material their TikTok viewers will probably be inquisitive about. Decide hashtags properly since a submit will solely have a 150-character restrict.
STRATEGY 2: Trending Audio for Lip Syncs
TikTok customers are getting increasingly artistic with their lip-sync movies. Remember that TikTok’s algorithm rewards customers for collaborating in tendencies and utilizing its options like sound results, stickers, duets, and extra. By utilizing trending sounds, manufacturers are permitting their TikTok movies to be seen by extra viewers by way of that Uncover web page for that specific sound. Lip syncs and songs are a wonderful alternative to extend the model’s viewership. Nevertheless, manufacturers additionally have to be sure that the tendencies they comply with may even play in the direction of the pursuits of their target market.
STRATEGY 3: Discovering your Area of interest Viewers
Discovering the model’s area of interest viewers on the TikTok platform is critical to make their account stand out and maintain customers from discovering extra movies that the model has to supply. Discovering a standard theme to the model’s submit is important to maintain the viewers’s consideration. If the model’s TikTok movies are inconsistent, it is going to in all probability confuse customers and forestall them from following the account. The extra the model tries to experiment with its content material, the extra they’ll be taught what kind of movies to submit. Manufacturers have to take heed to their very own area of interest viewers and the kind of content material they discover attention-grabbing.
STRATEGY 4: #EduTok for Academic Content material
TikTok is a minefield for academic content material. Customers can simply be taught any talent, hack, trick, or tip on nearly something. That is additionally one thing {that a} model can do. They will educate their viewers in regards to the trade that falls underneath the model’s umbrella with fast suggestions and tips to encourage them to be taught extra. Academic movies are additionally a gateway for encouraging the viewers to go to the model’s different channels. With detailed CTAs corresponding to: for a extra detailed step-by-step information, go to our web site or watch the complete video on YouTube.
STRATEGY 5: Use TikTok Options Correctly (Duets, Sew and Video Replies)
TikTok supplies quite a lot of interactive options that have interaction with the viewers and different customers on the platform. Utilizing Duets, Sew, and Video Replies will assist enhance the model’s TikTok algorithm. Utilizing these distinctive options will assist put the model’s movies in entrance of a bigger viewers. Bear in mind to be careful for any new TikTok options and make sure you strive them out.
STRATEGY 6: Textual content Overlays and Captions
There was a major push for accessibility throughout social media over the previous yr, and TikTok adopted swimsuit with their auto-captions options that transcribe speech for a video. TikTok additionally has plans to launch auto-translating captions for movies sooner or later. Since not everybody prefers to look at movies with the sound on, textual content overlays have been a well-liked function that retains viewers engaged. Manufacturers can use these options to maintain their viewers engaged and make their movies extra accessible.
STRATEGY 7: Posting Steadily
The typical TikTok person spends round an hour a day on the app, and 9 out of 10 customers normally entry the app a number of instances per day. As such, manufacturers have to be extra conscious of those and provide extra content material to their followers. Build up a set of movies is not going to simply make customers keep on the web page however may even encourage customers to comply with the model. TikTok suggests posting between 1-4 instances per day, but when it’s not possible, manufacturers can begin posting as soon as every week and begin ramping the frequency as they be taught their manner across the platform.
STRATEGY 8: Producing Excessive-High quality Video Adverts
TikTok could be very user-driven, so it’s all proper in case your movies are usually not excellent. Whereas it’s essential to shoot high quality movies and sound, manufacturers must also watch out to not overproduce their movies. TikTok customers are typically delay with content material that comes off as too “skilled.” Manufacturers want to search out the fitting stability with producing high-quality video advertisements that may showcase their product catalog however nonetheless be relatable sufficient for his or her area of interest viewers.
How Shakr DPA may also help manufacturers produce stellar TikTok movies
With the assistance of Shakr’s video creation instrument, manufacturers can create a whole lot of movies at scale, every distinctive to their particular person product catalog.
So, what are some great benefits of utilizing Shakr’s video dynamic product advertisements (DPA)?
Inventive Companies
World-class artistic providers from Shakr’s Inventive Lab Specialists that may assist manufacturers succeed on TikTok by creating bespoke video templates with TikTok artistic greatest practices considered.
Intuitive SaaS Platform
A drag-and-drop and easy-to-use video creation platform empowers manufacturers to create high-quality video advertisements in minutes.
Video Automation
Robotically create 1000’s of product video advertisements and flight them at scale on TikTok.
Manufacturers can instantly get began creating successful TikTok advertisements. Right here’s how:
STEP 1: Discovery Name
Schedule a discovery name to know your objectives, goals, and inventive technique.
STEP 2: Inventive Proposal
Shakr supplies an end-to-end scaled artistic marketing campaign proposal on your model.
STEP 3: Bespoke Video Templates
Shakr’s Inventive Lab crew produces your bespoke video templates optimized for scale on TikTok. Or Shakr may also help you onboard your personal templates.
STEP 4: DPA Marketing campaign Setup
The TikTok DPA Marketing campaign is setup by way of Shakr’s TikTok advertisements integration.
STEP 5: Marketing campaign Execution and Metrics
The marketing campaign goes reside, and Shakr helps you analyze artistic efficiency and iterations.
This 2022, Shakr will provide help to create your first video DPA marketing campaign that may assist enhance your model’s visibility on TikTok. Wish to be taught extra? Schedule a discovery name with us now!
