Syracuse College has a various roster of alumni, starting from actuality TV stars and astronauts to a member of the Exonerated 5. The college’s social media group realized that they had a robust alternative to attach these alumni with the viewers on the @SyracuseU Instagram account, constructing bonds and model recognition with potential college students, present college students and different alumni.
Working with senior management departments throughout campus, the group recognized alumni who supplied each spectacular accomplishments and huge social media followings. Beginning with “Actual Housewives of Orange County” star Heather Dubrow, the group pre-promoted a Q&A on their Instagram channel, with cross-promotion throughout different social media, providing the viewers an opportunity to submit questions utilizing the Query Field function. Six to eight hours later, the social media group vetted the questions and Dubrow filmed her solutions, which have been posted to @SyracuseU’s Instagram story and archived as a web page spotlight.
The outcomes of Dubrow’s Q&A have been evaluated, and the system tweaked for follow-ups with NASA astronaut Eileen Collins and the college’s first honorary undergraduate diploma recipient, Kevin Richardson, a member of the Exonerated 5. In return for his or her participation, alumni acquired a branded swag bag of Syracuse goodies.
The Q&As reached a mean of 10,954 distinctive customers, in comparison with the web page common of 8,500 views, and carried out properly above the web page’s Instagram Story common. @SyracuseU gained an estimated 2,500 followers because the program’s launch, serving to to achieve their objectives of name recognition and engagement.
As well as, Kevin Richardson’s story was repackaged and used on the Syracuse College web site, the place it drove 200 guests who spent a mean of 1:30 on the web page.
Congratulations to the Syracuse College social media group on an modern use of Instagram Tales.
