You have already got some gross sales coming in…
However you wish to maximize your gross sales income.
At present we’re going to talk about precisely how to do this.
What Is the Worth Ladder Gross sales Funnel?
We imagine that the best option to promote something on-line is the Worth Ladder gross sales funnel.
It was created by our co-founder Russell Brunson who then used it to take ClickFunnels from zero to $10M+ in annual income in only one yr (it’s at $100M+ now!).
This gross sales funnel has 4 phases:
- Bait. You provide the potential buyer your lead magnet in change for his or her e mail tackle.
- Frontend. You provide the potential buyer your least costly and least helpful services or products.
- Center. You provide the shopper a costlier and helpful services or products.
- Backend. You provide the shopper your costliest and Most worthy services or products.
Ideally, you additionally provide a continuity program of some kind, that means, a subscription product that generates recurring income.
We additionally suggest including downsells, upsells, and cross-sells to those core gives with the intention to maximize your income.
The explanation why this gross sales funnel works so nicely is that it permits you to:
- Begin the connection with that individual by providing free worth.
- Nurture that relationship by persevering with to supply free worth by way of e mail.
- Construct belief by offering progressively extra paid worth at every stage.
Right here’s how Russell explains it:
Find out how to Construct a Worth Ladder Gross sales Funnel (Step-by-Step)
Okay, so now you understand what a Worth Ladder gross sales funnel is, however how are you going to construct one for your enterprise?
Step #1: Create a Tremendous Helpful Lead Magnet
A lead magnet is a freebie that you simply provide to potential prospects in change for his or her e mail tackle.
It may be something that they will both obtain to their machine or entry on-line:
- A report.
- An e-book.
- A video course.
- An e mail course.
- A webinar.
…and many others.
What’s necessary is that it offers an answer to an issue that your potential prospects are fighting.
It’s necessary to grasp that your lead magnet serves as the muse of your complete gross sales funnel.
Folks received’t provide you with their e mail addresses except you provide them one thing tremendous helpful in return.
They usually received’t be curious about your paid merchandise in case your lead magnet seems to be a letdown.
So don’t fall into the lure of considering that you could get away with utilizing low-quality digital junk as your lead magnet.
Making an attempt to do this could be counterproductive to maximizing your gross sales income.
Ideally, you need to create a lead magnet that’s so helpful that your dream prospects would fortunately pay for it do you have to ever determine to start out promoting it. It needs to be that good!
Step #2: Create a Touchdown Web page for Your Lead Magnet
A touchdown web page is a sort of net web page that’s designed with a single conversion objective in thoughts.
It’s best to create a touchdown web page to your lead magnet with the intention of changing the potential buyer right into a lead.
It doesn’t should be sophisticated – a easy squeeze web page will do.
Be sure that it has these three key parts:
- A headline that conveys the worth of your free provide. How will it make the potential buyer’s life higher?
- An opt-in type the place the potential buyer can kind of their e mail tackle. It may be both displayed instantly or proven as soon as they click on the call-to-action button.
- A call-to-action button that encourages the potential buyer to get the lead magnet. It’s finest to make use of a coloration that stands out within the coloration scheme of your squeeze web page and an enthusiastic copy that reiterates that this provide is FREE.
You may also need to experiment with numerous extra parts, reminiscent of subheadlines, further copy, social proof, and many others.
Usually, these extra parts enhance the conversion fee, however you by no means know if it’s going to work out earlier than you attempt it. So be certain to A/B check every part!
Right here’s a squeeze web page that we’re utilizing for our “The Funnel Hacker’s Cookbook” lead magnet. It’s easy nevertheless it converts nicely!
Step #3: Create an Irresistible Frontend Provide
It’s necessary to grasp that the aim of your frontend provide isn’t to make you a great deal of cash, it’s to transform leads into paying prospects.
Right here’s optimize for that:
- Make your frontend provide insanely helpful. There’s simply no approach round it – your frontend product has to exceed all expectations. That is the primary time this individual is handing over their hard-earned money to you, so you have to make an awesome impression. Take into account that if you happen to disappoint them, you’ll lose them endlessly.
- Value your frontend provide at $7. It’s a value level that isn’t low sufficient to make the potential buyer skeptical but additionally isn’t excessive sufficient to make them cease and suppose twice earlier than making a purchase order.
- Provide a 30-day no-questions-asked money-back assure. You need to take away all monetary danger from the acquisition determination. They don’t prefer it? They will get their seven bucks again. When potential prospects don’t have anything to lose by shopping for your product, it makes them extra more likely to take the leap.
For instance:
Russell used webinars to get ClickFunnels off the bottom – he would intention to do 5-7 webinars per week. Typically he would find yourself doing 2-3 per day!
This method was so successful that the corporate’s annual income went from zero to $10M+ in only one yr. Fairly loopy!
And now lots of people need to understand how they will use webinars to develop their companies explosively.
That’s why Russell created “Good Webinar Secrets and techniques” the place he shares his precise webinar framework.
He might simply cost $997 for it, but you may get “Good Webinar Secrets and techniques” + a bunch of bonuses for simply seven bucks. Why?
As a result of we’re utilizing it as a frontend product, so it’s optimized for changing results in paying prospects.
This may appear bizarre from the gross sales income perspective. Aren’t we leaving some huge cash on the desk by doing that?
We’re sacrificing income within the quick time period in order that we might maximize it in the long run.
Take into account that the best problem in any gross sales funnel is changing a result in a paying buyer.
Promoting extra merchandise to them turns into simpler after that as a result of persuasion precept often called dedication and consistency.
Principally, when somebody buys one thing from you, regardless of how cheap that buy was, it will increase the chance of them shopping for from you sooner or later.
So it is sensible to take away all obstacles that may get in the best way of that first buy.
That permits you to convert the best quantity of leads into paying prospects and due to this fact maximize your gross sales income in the long term.
Step #4: Create a Gross sales Web page for Your Frontend Provide
You must also create a gross sales web page to your frontend provide.
Crucial copywriting precept that you have to perceive is the excellence between options and advantages:
- A function is a high quality or a operate of a product (e.g. “These footwear are waterproof!”).
- A profit is the worth that the shopper will get from that product (e.g. “These footwear will preserve your ft dry!”).
Folks purchase based mostly on advantages, which is why you need to emphasize all of them all through your gross sales web page, from the headline to physique copy to the decision to motion.
There’s way more to gross sales web page copywriting than that, although – we will’t probably cowl every part you have to know right here. Need to be taught extra?
Our buddy Jim Edwards wrote a e-book referred to as “Copywriting Secrets and techniques”. You will get a replica for FREE – all he asks is that you simply cowl the delivery!
Step #5: Create a 6-E-mail “Indoctrination” Sequence
We don’t suggest hitting the potential buyer with a gross sales pitch the second they provide you their e mail tackle.
Use this 6-email “indoctrination” sequence as a substitute:
- E-mail #1: Who Are You? Introduce your self.
- E-mail #2: The place Did You Come From? Inform the story of the way you got here to do what you do now.
- E-mail #3: What Do You Do? Clarify what you do in additional element.
- E-mail #4: How Did You Acquire This Experience? Clarify what makes you certified to do what you do.
- E-mail #5: Who Do You Do This For? Clarify who your dream prospects are, and share a case research on the way you helped such an individual to get the outcomes that they needed.
- E-mail #6: How Can You Do It For Me? Pitch your frontend provide.
Finish emails #1 to #5 with a name to motion the place you ask the potential buyer a query and encourage them to hit the reply button and reply.
And in e mail #6, you need to encourage them to be taught extra about your frontend provide, then hyperlink to its sale web page.
We additionally suggest utilizing the Hook, Story, Provide copywriting framework that we use in our personal e mail advertising and marketing.
Right here’s how Russell explains it:
Step #6: Begin Driving Visitors to Your Lead Magnet Touchdown Web page!
Okay, now that your Worth Ladder gross sales funnel is all arrange, it’s time to start out driving visitors to your lead magnet touchdown web page.
Paid promoting is your finest guess right here – paid visitors is fast, predictable, and scalable, which makes it excellent for testing your gross sales funnel.
Simply perceive that constructing a model new gross sales funnel is like throwing spaghetti on the wall to see what sticks.
You may really feel like you understand what’s going to work, however the reality is that you simply don’t till you’ve gotten the chilly exhausting information.
Upon getting sufficient information, you need to begin optimizing your gross sales funnel:
- Determine which web page is its weakest hyperlink.
- Work out what’s the downside.
- Repair that downside.
…then transfer on to the following weakest hyperlink.
That’s how one can 2x, 5x, and even 10x your gross sales funnel earnings over time!
However What if Your Worth Ladder Gross sales Funnel Doesn’t Work?
Your gross sales funnel may change into an entire flop.
Usually, this occurs when your lead magnet doesn’t resonate together with your supreme prospects, so you possibly can’t get their e mail addresses to start with.
That is really way more frequent than you may suppose – you’ll seemingly want to check a number of lead magnets till you discover a winner.
So don’t take it personally and don’t beat your self up.
Return to the drafting board and give you one other free provide, then check it and see what occurs. Repeat this course of till you discover one thing that works!
Find out how to Take Your Worth Ladder Gross sales Funnel to the Subsequent Degree
Okay, so now you’ve gotten your Worth Ladder gross sales funnel up and operating, however what else are you able to do to maximise your gross sales income?
Don’t Be Afraid to Promote Your Lead Magnet!
We imagine that our lead magnets present real worth.
Furthermore, we really feel like we’ve an obligation to let potential prospects learn about our free gives, as doing in any other case would imply withholding helpful info from individuals who want it.
So we don’t have any difficulty with selling them in every single place we will: our social media, our YouTube, our weblog, you title it.
And why would we maintain again? We need to assist folks!
But entrepreneurs who’re simply beginning out typically really feel uncomfortable with proactively selling their lead magnet. Typically their audiences aren’t even conscious that they’ve one!
You might want to overcome this difficulty and develop a behavior of selling your lead magnet at each alternative.
This may not be that massive of a deal at first whenever you don’t have a lot of a following, however being proactive may have an enormous constructive affect in your gross sales income as your viewers grows.
Have A number of Lead Magnets to Maximize Your Attain
Everybody begins out with only one lead magnet.
However we suggest including extra free gives as you go as a result of various things attraction to totally different folks.
Check out our lead magnets:
Having so lots of them implies that we will maximize our attain.
For instance, somebody who isn’t curious about Russell’s books may need to be a part of our 5 Day Lead problem and vice versa.
Furthermore, it permits us to supply a lead magnet that’s the most related to the topic that we’re discussing.
Say, this text is about maximizing your gross sales income with a Worth Ladder gross sales funnel, so when you’ve got made it this far then it’s in all probability secure to imagine that you’re on this topic.
That’s why on the finish of this text we’ve a name to motion the place we encourage you to hitch our 5 Day Lead Problem the place Russell will stroll you thru constructing your first gross sales funnel. Is sensible, proper?
Take into account that the extra related your lead magnet is, the better will probably be to transform potential prospects into leads.
And since extra leads imply extra gross sales, having a number of lead magnets can assist you maximize your gross sales income.
Add Downsells, Upsells, and Cross-Sells to Your Core Affords
Lastly, if you wish to maximize your gross sales income, then you have to add downsells, upsells, and cross-sells to your core gives:
- A downsell is a suggestion that you simply make after the potential buyer has rejected your preliminary provide – it’s imagined to be a downgrade from it.
Say, in the event that they rejected your $97 course on on-line relationship, you possibly can pitch a $7 e-book on optimizing one’s relationship profile as a downsell. - An upsell is a suggestion that you simply make after the potential buyer has accepted your preliminary provide – it’s imagined to be an improve on it.
Say, if you happen to promote SaaS software program, then when somebody is about to enroll in a month-to-month subscription, you possibly can pitch a yearly subscription as an upsell. - A cross-sell can also be a suggestion that you simply make after the potential buyer has accepted your preliminary provide however as a substitute of being an improve on it, it’s imagined to be complementary to it.
Say, if somebody is about to purchase a journey backpack from you, you possibly can pitch them packing cubes, a journey pockets, a tech pouch, and many others. as cross-sells.
The logic behind all these extra gives is identical:
You don’t have something to lose as a result of the worst that may occur is that you’ll find yourself the place you’d have ended up anyway.
And the very best case state of affairs is that the potential buyer will take you up in your provide and you’ll make more cash.
So don’t procrastinate on this and add downsells, upsells, and cross-sells to your Worth Ladder ASAP.
Need Russell To Present You How To Construct Your First Gross sales Funnel?
Let’s preserve it actual:
Constructing a gross sales funnel from scratch can seem to be a frightening activity.
That’s why we created our 5 Day Problem the place Russell walks you thru it step-by-step.
You’ll discover ways to:
- Generate limitless leads.
- Create your first lead magnet.
- Construct your first gross sales funnel.
- Create a easy 6-email follow-up sequence.
- And launch your funnel!
…in simply 5 days.
So don’t hesitate.
Be a part of our 5 Day Problem immediately. It’s utterly free!
