Recruitment advertising might help an organisation create a reputation for itself, minimize down the cost-per-hire and lift candidate high quality. However what’s recruitment advertising? And the way can Universum assist you to launch your very personal sensible recruitment advertising campaigns?
The final 12 months have been the hardest for HR and expertise acquisition professionals in residing reminiscence. The hangover from the pandemic nonetheless lingers within the type of the nice migration, that has not solely made it problematic appeal to the suitable expertise however extremely troublesome to retain them. Some imagine a downturn within the financial system will right this; nevertheless, we all know from our 2008 – 2010 information that that is nothing greater than wishful pondering.
Merely put, it’s been a troublesome yr and there aren’t any indicators that it’s getting any simpler. Add this to the truth that Meta (Fb and Instagram) have imposed new restrictions on focusing on expertise, and it couldn’t be clearer that employers MUST discover a new method to draw, and recruit.
Universum’s Sensible Recruitment Advertising
We have now over 30 years of expertise serving to the world’s best-known corporations with their challenges on the subject of participating and attracting expertise, and we’ve got the info to again it up. On an annual foundation, Universum surveys over 1 million college students and younger professionals from over 40 markets through our CareerTest.
There’s a great quantity of digital acumen concerned too, making nice use of social media in addition to specializing in enhancing an organization’s on-line popularity and employer model. That is all within the curiosity of reaching the 66% of the workforce that aren’t actively looking for a brand new place.
Briefly, our distinctive expertise focusing on strategies and propriety information on the suitable expertise signifies that candidates are within the quick lane inside a expertise pool that’s prepared and ready, guaranteeing your cost-per-hire is down however your candidate high quality is up.
Our Recipe for Sensible Recruitment Advertising in 5 steps
Step 1 – Planning
We are going to start by discussing your targets and creating a results-driven mannequin. This mannequin highlights the best way to uncover, have interaction, and develop candidates and forecast the end result.
Step 2 – Content material
Primarily based on Universum’s expertise information we are going to resolve which kind of content material will make your Employer Model stand out. We will use present content material or roll out a sequence of recent property, together with Photos, video, copywriting, and touchdown web page creation.
Step 3 – Focusing on
Advertising automation, and content material advertising methods finally mix collectively right here. Utilizing a “supply viewers” from Universum’s expertise database (e.g., German engineering professionals who contemplate working for a selected firm) we can then goal related individuals or “lookalikes” in social media.
Step 4 – Optimizing the marketing campaign
This begins by campaigning in essentially the most environment friendly channels and A/B testing the content material to determine which property resonate along with your goal expertise. Realizing this may enable us to optimize the marketing campaign by focusing solely on the suitable channels and essentially the most participating content material.
Step 5 – Reporting
All through the period of the marketing campaign, you’ll obtain updates on the outcomes in addition to full marketing campaign reporting upon completion.
Which Issues can Recruitment Advertising Assist You Conquer?
Recruitment advertising might help you obtain your hiring objectives and assist you to overcome a variety of frequent and particular recruitment challenges. For instance, serving to you acquire an edge over your competitors, finding particular sorts of expertise swimming pools, in addition to, hiring bigger swimming pools of candidates.
Universum has had the nice pleasure to help a variety of employers in attracting and rent the expertise the important expertise they should thrive as corporations. From hospitals that required extraordinarily area of interest teams of expertise, to creating Unilever’s “Unilever Calling” marketing campaign for the MENA area, we’ve got a wealth of expertise in aiding employers of all sizes obtain their objectives.
In case you are at present combating one in every of these points and also you wish to discover out extra about Universum’s Sensible Recruitment Advertising providers, you may be taught extra about how we helped our purchasers and request a gathering right here.
