12 Tips about Methods to Run a Viral Video Contest

With the arrival of the web, many issues have been revolutionized, and advertising isn’t any exception. On this period, promoting has developed for the higher. Greater than ever, a producer can simply market the products and providers provided by his model to the required viewers immediately. Many due to the quite a few social media platforms at our fingertips these days.

There are quite a few methods to attract potential clients to a product on social media and create consciousness about your model. One such smart way is to run a video contest. Allow us to take a look at what a “video contest” is all about and how one can run one.

It’s no information that video might be probably the most attractive and intriguing content material within the social media house. Some argue that video content material dominates the web as it’s what individuals discover fascinating probably the most. As a result of most individuals have interaction in watching movies on the web, promoting your product or providers by video will little doubt be one of the sensible advertising decisions you’ll ever make for your small business.  A great way to do this is by working a video contest.

Extra companies at the moment are exploring utilizing video content material to market their manufacturers, which implies working a video contest isn’t misplaced.

Advantages of Working a Video Contest

A video contest is solely a advertising technique that asks the contestants to make a video of themselves on a specific topic and offers them an opportunity to win a prize. The advantages of a video contest embody however aren’t restricted to the next;

• A video contest is an effective approach for a model to extend its social media followers. Whether or not it’s on Fb, Twitter, Instagram, and so forth.
• Generate extra web site site visitors ( with the assistance of superior search engine optimization methods )
• It is usually a fast approach for a model to construct relationships with its clients.
• Video contest additionally presents you the chance to get your palms on many user-generated items of content material in your promotions with the creators’ permission.
• Enhance the variety of subscribers to your e-mail publication.
• Enhance social media engagement. 
• Get extra individuals to subscribe to your YouTube channel, amongst different quite a few advantages. 

A video contest could be an enter-to-vote video contest, a hashtag video contest, and the like, which could be run on Fb, YouTube, Vimeo or web sites meant for such contests, and eventually, in your model’s web site. 

Additional Studying: 6 Advantages of Working Social Media Contests

12 Tips about Methods to Run a Video Contest

Beneath are tips about how one can run a video contest.

1. Set Particular Goals

As a model, you can not simply get up and determine to run a video contest for the enjoyable of it. You need to have particular aims or targets for deciding to run one. Setting clear targets is step one to working a profitable video contest. You can too use easy venture administration software program to make sure the competition runs easily. 

This may also assist consider the competition on the finish of the day, whether or not or not your set goal was met. Why do you wish to run a video contest?

• Is it about producing extra site visitors to your model website? 
• Enhance your model’s social media followership? 
• Is it to create consciousness about your new product or providers provided by your model? 
• Enhance gross sales? 
• To get user-generated content material? 
• Is it geared toward growing the variety of your e-mail publication subscribers? 
• Retain current clients or entice new ones? 

Giving sincere solutions to the questions above goes a great distance towards figuring out whether or not your video contest will likely be a profitable one or not. Your targets needs to be in tandem with your small business mannequin, advertising aims, and convictions then and needs to be possible as properly. In case your video contest is correctly deliberate, you might be already midway to success.

Additional Studying: 6 Twitter and Social Media Contest Concepts Price Exploring

2. Know the Potential Contestants

A model doesn’t manage a video contest for its workforce members or workers however for audiences. So, it is very important know the needs of the full strangers you’re organizing a contest for. Which prize do they want probably the most? 

Surveying your target market could be very essential to know what they get enthusiastic about and all of that. Attending to know them will provide help to manage a contest the place they are going to be delighted to take part. This may be achieved by creating a web based survey or working a ballot on Twitter. That is essential so that you just received’t manage a contest nobody will likely be keen on.

3. Provide Engaging Prizes 

The very first thing that may in all probability spark somebody’s curiosity in partaking in your video contest is its prize. Persons are largely involved about what’s in it for them earlier than making selections. Selecting a gorgeous prize isn’t one thing to miss if you wish to run a profitable video contest that may command consideration. Provide a prize that your target market will assume is value competing for.

The prize may very well be money, unique experiences, reward playing cards, reductions, or giving out free merchandise. Make mouthwatering presents, and the viewers will discover it exhausting to withstand. As earlier said, the choice needs to be totally primarily based on what the viewers most needs. And sure, the prize also needs to be one thing related to your model. That’s the essence of organizing the competition: to attract consideration to your model.

4. Make the Contest Enjoyable with Easy Guidelines of Participation

Rising participation in your video contest is a superb hurdle. One option to beat that’s by making it enjoyable. Most individuals already dwell a boring life and wouldn’t wish to get entangled with further boring actions. That is why the competition needs to be enjoyable in each sense of the phrase. 

The theme needs to be an fascinating one. Folks ought to have the impression that they’re entertaining themselves whereas competing for a worthy prize. The topic could be asking contestants to make movies of TikTok dance sequences, contests on music movies, making a design in your product, and the likes. You should use presentation templates to share the concept along with your workforce so everybody can determine on one of the best theme for the competition. 

Selecting a enjoyable theme will undoubtedly go a great distance towards serving to the contestants be extra inventive whereas making their movies. Enjoyable movies additionally simply go viral, which implies extra individuals will probably take part.

One other necessary factor to contemplate when organizing a video contest is the foundations of participation. Making strict guidelines and being too demanding will discourage potential individuals. Quite a few individuals won’t prefer to be subjected to quite a few tasking guidelines as a result of they wish to take part in a video contest. Make the competition tips as simple as doable. 

The fundamental issues that needs to be clearly said in unambiguous phrases within the tips embody:

• The eligibility standards: Who’s certified to take part in your video contest? What makes somebody certified to enter the competition? 
• Age restrictions: Is your contest restricted to individuals of a specific age vary?
• Geographical restrictions: the place ought to one come from or reside to have the ability to participate in your contest? Is your contest restricted to individuals of a specific area? 
• How lengthy is the competition scheduled to final? 
• Technique of winner’s choice: How do you propose to pick out the winner on the finish of the day? What are the metrics concerned? 
• What needs to be the size of the video? 
• What hashtag needs to be included within the entry? 

One factor to bear in mind is that the entry guidelines needs to be in alignment with the competition’s targets.

5. Make Authorized Consultations 

It is very important ensure you’re not flouting the foundations and laws guiding advertising or in any other case in your nation in the middle of your video contest. It’s advisable to seek the advice of a good lawyer to keep away from entering into hassle, particularly in case your contest includes minors, like a dance workforce video contest for highschool college students.

6. Promote the Video Contest In all places

When all issues are so as and also you’re able to kickstart the video contest, the following factor in your thoughts is to advertise correctly. Earlier than launching your video contest:

• Create eagerness in individuals to wish to take part.
• Create an environment of sturdy expectation for the competition.
• Make individuals sit up for collaborating within the contest
• Construct a buzz forward of launching the competition. 

You may make a schedule of various promotional posts in your model’s social media handles forward of the competition, informing potential contestants in regards to the contest and what it’s all about, the launching date and the deadline, and what they stand to achieve out of it. This needs to be a minimum of per week earlier than the competition begins.

Different methods to create consciousness in regards to the contest are by weblog posts, e-mail advertising, and working social media advertisements. Partaking the providers of influencers can also be not a foul thought. Influencers which have your target market, after all.

Additional Studying: 12 Content material Promotion Concepts to Supercharge Your Digital Advertising and marketing in 2022

7. Make an Occasion of the Contest 

One option to create extra buzz round your video contest is to plan an occasion round it. That is extra appropriate for expertise video contests. Asking individuals for on-the-spot submissions at dwell occasions makes it simpler for attendees to take part within the contest, growing the entries. This additionally helps in promoting the competition. 

You also needs to endeavor to broadcast the occasion. Internet hosting a dwell stream of the occasion whereas gathering video submissions additionally helps in creating consciousness and makes individuals extra aggressive with their entries. This additionally improves the standard of user-generated content material you’ll get on the finish of the day.

As well as, you should use apps like TrustPulse to show popups in your model web site to create further consciousness.

8. Make the Contest Social 

The ability of social media in at this time’s world can’t be overemphasized. If you wish to make your contest go viral on the web, using social media platforms is the best way to go. Ask the contestants to share their entries on their varied social media pages.

You may additionally think about using a contest app like RafflePress, Outgrow, or Gleam, every which give alternative ways for customers to enter the competitors.

9. Have interaction Social Media and Promotion Web sites 

In order for you many individuals to take part in your contest, you may’t simply manage it and return to enjoyable. There’s a lot of work to be achieved if you happen to will need to have a very good variety of entries. The simplest approach you may simply create extra consciousness of your contest is thru social media. Publish the details about the competition in your varied handles and ask individuals to share it. Additionally, ask the individuals to tag individuals within the submit’s remark part to create extra consciousness.

Partaking the providers of contest promotion web sites can also be an efficient option to promote your contest. Itemizing your contest on web sites devoted to selling contests will give it extra visibility and enhance the variety of entries. Listed here are some listicles which comprise a bunch of internet sites you may submit your contest to:

10. Selecting A Winner

One other essential stage in working a video contest is deciding on the winner. Be sure to adhere to the foundations you’ve already laid down concerning selecting a winner. This fashion, you’ll present the contestants that you just had been clear in selecting the winner. This may also construct belief in individuals to take part in future contests you’ll manage. 

A option to inspire individuals to take part in your future contests is to advertise the winner you’ve picked. Make a submit in regards to the winner in your social media handles and your model web site. This may also generate further site visitors in your website.

11. Repurpose Contents from the Contest 

Some video contest organizers make the frequent mistake of permitting the submitted video content material to waste after the competition. After the competition is over, a smart factor to do is make a compilation of the wonderful user-generated content material (UGC) the individuals despatched in throughout the contest.

With the creators’ permission, you should use the contents in favor of your small business by resharing them on the social media handles of your model and even in a weblog submit. If the video contest was a few evaluation of your merchandise, you would use them as testimonials. Highlighting the movies on the social media pages of your model will give the individuals a way of self-worth and that their effort was appreciated, which is able to make them fortunately take part in your future contests. This may also, on the identical time, draw consideration to your merchandise.

Additional Studying: Repurposing Content material: 15 Particular and In style Strategies

12. Consider the Outcomes

The final however not the least of the information is to judge your efficiency after the competition is over and a winner has been picked. That is so that you can analyze the entire course of to find errors to keep away from working one other contest subsequent time. There are numerous nice instruments you should use to realize this. MonsterInsights is an effective instance. With the help of MonsterInsights, you may decide the simplest technique that draws big site visitors to your web site. This fashion, you may determine which methods to focus on in your subsequent contest and even which of them to not use once more.

Making a video contest is an effective way to maintain your viewers engaged and enthusiastic about your model. if in case you have thought-about this technique with out figuring out how one can go about it, make the most of the information on this submit. 

Not prepared for a video contest however wish to do a fast giveaway contest? Take a look at these additional posts that will help you:

Hero photograph by Marina Hanna on Unsplash

Writer Bio

Andrej Fedek is the creator and InterCool Studio. As an skilled marketer, he’s pushed by turning leads into clients. His targets at all times embody White Hat search engine optimization. Apart from being a boss, he’s an actual workforce participant with an amazing sense of equality.