Should you’re a social media supervisor or marketer, you seemingly have a good suggestion of how straightforward it’s to add a wrong-sized picture or low-resolution video to social platforms.
That is an trustworthy mistake, in fact. However that received’t matter if you find yourself utilizing the unsuitable property as a part of your ad marketing campaign and see poor outcomes.
Sadly, social media platforms—particularly Fb—change their ad sizes and pointers typically. And it staying updated with updated specs could be tough.
That’s why I’m writing this text. Right here, you’ll discover probably the most up-to-date Fb ad sizes and design specs for 2022.
Earlier than we get into that, listed below are just a few the reason why you must know the sizes and specs for Fb advertisements:
- Figuring out Fb ad sizes helps you keep away from posting pictures that can seem blurry, pixelated, or distorted.
- Relying in your advertising and marketing goals, the precise ad measurement and placement you utilize will assist your ad stand out from all the pieces else your audience sees.
- The correct ad measurement and placement may also help you attain the precise viewers throughout a number of platforms.
Fb in-feed ad sizes
Utilizing in-feed advertisements is an effective way to construct hype round a brand new product. It’s straightforward to arrange and might work with out a large finances.
All it’s a must to do is:
- choose a purpose (attain, model consciousness, app installs, lead technology, and so on.),
- select your audience
- add the ad content material (the visuals, copy, and hyperlinks)
- set your finances
- and publish!
Fb locations these advertisements in consumer’s information feeds, combined in with posts from mates, household, pages and teams. In-feed advertisements could be pictures, movies, and even GIFs.
To get probably the most attain and engagement, think about using panoramic pictures or 360-degree images. Should you’re utilizing pictures, hold the overlaid textual content minimal.
In-feed advertisements design specs
Pictures
Supported file sorts: JPG and PNG
Most file measurement: 30 MB
Minimal measurement: 600 x 600 px
Picture ratio: 1.91:1 to 1:1
Decision: No less than 1080 x 1080 px (no most, so add the very best decision file you could have)
Textual content suggestions
Main textual content: 125 characters
Headline: 27 characters
Description: 27 characters
Movies
Supported file sorts: MP4, MOV or GIF
Ratio: 1:1 (for desktop or cell) or 4:5 (for cell solely)
Most file measurement: 4 GB
Minimal sizes: 120 x 120 px
Decision: No less than 1080 x 1080 pixels
Video size: 1 second to 241 minutes
Fb in-stream video advertisements sizes
In case your predominant purpose is to get site visitors and/or conversions, operating in-stream Fb video advertisements is a superb solution to seize (and hold) the eye of prospects.
You should use Fb in-stream video advertisements in two codecs: single movies and carousel (which seem in folks’s Fb Stay feeds).
With the Fb carousel ad format, your in-stream video advertisements will seem solely when somebody has been watching Fb Stay movies for a minimum of 60 seconds.
In-stream video advertisements solely seem for cell customers.
In-stream video advertisements design specs
Pictures
Supported file sorts: JPG or PNG
Ratio: 1.91:1 or 1:1
Decision: No less than 1080 x 1080 px
Most file measurement: 30 MB
Minimal measurement: 600 x 600 px
Side ratio tolerance: 3%
Textual content suggestions
Main textual content: 125 characters
Headline: 40 characters
Observe: Don’t add textual content in your pictures once you add them.
Movies
Supported file sorts: MP4, GIF or MOV
Most file measurement: 4 GB
Ratio: 16:9 or 1:1
Video size: 5 seconds to 10 minutes
Most picture measurement: 120 x 120 pixels
Decision: No less than 1080 x 1080 px
Fb in-feed carousel ad sizes
If you wish to present your viewers a greater view of your product/provide, use carousel advertisements.
With carousel advertisements, you possibly can add between two and 10 pictures or movies for customers to scroll by. By combining pictures and movies, you possibly can break down your product’s options into bite-sized bits your viewers can simply digest.
What’s extra, you can also make every picture/video hyperlink to a unique web page in your web site. So in the event you’re seeking to promote a number of merchandise with one ad, simply add pictures or movies of the merchandise you wish to promote and hyperlink each to the suitable product web page.
In-feed carousel advertisements design specs
Pictures
Supported picture file sorts: JPG and PNG
Supported video file sorts: MP4, GIF, and MOV
Most file measurement: 30 MB for pictures; 4 GB for movies
Minimal measurement: 120 x 120 px for movies; 600 x 600 px for pictures
Ratio: 1:1
Decision: No less than 1080 x 1080 px
Variety of carousel playing cards: 2 to 10
Video size: Between one second and 241 minutes
Side ratio tolerance: 3%
Textual content suggestions
Main textual content: 125 characters
Headline: 32 characters
Description: 18 characters
Touchdown web page URL: Required
Fb Assortment Adverts Sizes
When you’ve got an ecommerce retailer and also you wish to promote a number of merchandise with out overwhelming your viewers, use assortment advertisements.
Fb assortment advertisements seem in folks’s feeds so it is advisable to make them participating and versatile in order that customers received’t scroll previous it.
To do this, use a mixture of pictures and movies. You can begin with a brief video that highlights your product’s begin options. Then, below the video, add three high-resolution pictures of your greatest promoting merchandise.
When folks click on on this ad, it takes them to a Fb Prompt Expertise. It is a full-screen, in-app touchdown web page that focuses in your model and merchandise. Folks can store your merchandise immediately from this touchdown web page.
Should you embody your product data within the ad, customers could click on over to your web site or retailer to seek out (and purchase) extra of your merchandise.
Assortment advertisements design specs
Pictures
Supported picture file sorts: JPG and PNG
Supported video file sorts: MP4, GIF, and MOV
Most file measurement: 4 GB for movies; 30 MB for pictures
Ratio: 1:1
Decision: No less than 1080 x 1080 px
Prompt Expertise: Required
Textual content suggestions
Main textual content: 125 characters
Headline: 40 characters
Touchdown web page URL: Required
Fb Prompt Articles advertisements sizes
Prompt Article advertisements are items of text-based content material which might be promoted throughout Fb.
Prompt Article advertisements are items of text-based content material that Fb promotes throughout the platform.
Fb Prompt Articles are an mobile-optimized publishing format that lets entrepreneurs distribute fast-loading, article-style advertisements by way of Fb. This makes it simpler for cell customers to to grasp and have interaction with the content material.
The Prompt Articles format optimizes the advertisements for
This ad format additionally provides companies extra alternatives to work together with prospects by way of options which might be fairly just like Fb’s Prompt Expertise ad format. These options permit Fb customers to:
- Watch auto-play video
- Broaden ad content material to view it in full-screen
- Change picture orientation by tilting and rotating their cell gadgets
Prompt Articles advertisements design specs
Pictures
Supported file sorts: JPG and PNG
Most file measurement: 30 MB
Minimal picture measurement: 600 x 600 px
Really helpful decision: a minimum of 1080 x 1080 px
Really helpful facet ratio: 1:1
Textual content suggestions
Main textual content: 125 characters
Headline: 40 characters
Movies
Supported file sorts: MP4, GIF and MOV
Most file measurement: 4 GB
Most measurement: 120 x 120 pixels for movies
Video size: Between one second and 241 minutes
Really helpful decision: a minimum of 1080 x 1080 px
Picture facet ratio: 1:1
Video facet ratio: 16:9
Fb Market advertisements sizes
You’ll be able to run advertisements on Fb Market, which is a Craigslist-esque characteristic on the platform the place customers should purchase and promote merchandise of their native communities.
Though Fb Market listings are free for customers, you possibly can pay a sum to put your advertisements on this part of Fb.
Your advertisements could be picture or video-based, they usually’re an effective way to lead folks to your web site who’re actively trying to find and shopping for a particular product in a specific location.
With Market, Fb has created a one-stop store for various sorts of merchandise/providers, together with clothes, automobiles, and even homes offered by people, retailers, and different vetted companies.
Market advertisements design specs
Pictures
Supported file sorts: JPG and PNG
Most file measurement: 30 MB
Most measurement: 600 x 600 px
Decision: a minimum of 1080 x 1080 pixels; no most decision
Picture ratio: 1:1
Textual content suggestions
Main textual content: 125 characters
Headline: 40 characters
Description: 30 characters
Movies
Supported file sorts: MP4, GIF and MOV
Most file measurement: 4 GB
Most picture measurement: 120 x 120 px
Ratio: 1:1
Decision: No less than 1080 x 1080 px
Video size: Between one second and 241 minutes
Side ratio tolerance: 3%
Fb proper column advertisements
In contrast to picture and video advertisements that seem in customers’ predominant information feed, proper column advertisements seem on the precise aspect of Fb pages. Proper column advertisements are solely seen by desktop customers, not cell customers.
Proper column advertisements often have the identical data as in-feed advertisements, however they’re smaller in measurement and show as a panorama picture.
As Fb cell customers enhance, there’s much less demand for proper column advertisements. However that doesn’t imply entrepreneurs don’t use them.
Proper column advertisements design specs
Pictures and movies
Supported picture file sorts: JPG and PNG
Most file measurement: 30 MB for pictures; 4 GB for movies
Minimal width: 254 px
Minimal peak: 133 px
Decision: a minimum of 1080 x 1080 pixels; no most decision
Picture ratio: 1:1
Video size: Most of 241 minutes
Textual content suggestions
Headline: 40 characters
Fb Tales advertisements sizes
Similar to Snapchat Tales and Instagram Tales, Fb Tales are pictures or quick movies that expire after 24 hours of going stay.
You’ll be able to create advertisements that seem at intervals as customers scroll by Fb Tales from pages and folks they comply with. Until a consumer deliberately swipes out of the Story, the advertisements will run for the total size of time (max 15 seconds).
Tales advertisements design specs
Pictures
Supported file sorts: JPG and PNG
Picture ratio: 9:16
Decision: a minimum of 1080 x 1080 pixels; no most decision
Most file measurement: 30 MB
Minimal width: 500 pixels extensive
Side ratio tolerance: 1%
Textual content necessities
Main textual content: 125 characters
Headline: 40 characters
Observe: Depart roughly 14% (250 px) of the highest and backside of the picture free from texts and logos that may cowl key components.
Movies
Supported file kind: MP4, GIF or MOV
Ratio: 1:1 (for cell or desktop) or 4:5 (for cell solely)
Decision: No less than 1080 x 1080 pixels
Most file measurement: 4GB
Minimal width: 120 px
Minimal peak: 120 px
Video period: 1 second to 241 minutes
Video textual content suggestions
Main textual content: 125 characters
Headline: 27 characters
Description: 27 characters
Observe: Including video sound and captions is non-obligatory, however beneficial.
Fb Viewers Community ad sizes
Viewers Community swimming pools the facility of Fb customers by delivering your advertisements in third-party web sites, apps, and movies.
If you benefit from Fb’s highly effective focusing on options, you’ll have the ability to lengthen your attain and scale your Fb campaigns.
With Fb Viewers Community, you possibly can attain folks with native, banner, and interstitial advertisements. You should use the picture format in Viewers Community to promote your product, service, or enterprise.
You should definitely use an attention-grabbing photograph that reveals your model persona and encourages folks to study extra about your provide.
Regardless of the position you select (pre- or mid-roll), your advertisements will seem on vetted platforms. In truth, Viewers Community now provides entrepreneurs extra understanding and management of the place their advertisements could seem earlier than they even begin establishing their campaigns.
Companies may use Fb’s Enterprise Supervisor to make lists of content material classes the place they don’t need their advertisements to run.
Viewers Community advertisements design specs
Pictures
Supported file kind: JPG or PNG
Most file measurement: 30 MB
Ratio: 9:16
Decision: No less than 398 x 208 px
Minimal measurement: 398 x 208 px
Textual content suggestions
Main textual content: 125 characters
Headline: 40 characters
Description: 30 characters
Movies
Supported file kind: MP4, MOV or GIF
Most measurement: 4GB
Ratio: 1:1 (for desktop or cell) or 4:5 (for cell solely)
Decision: No less than 1080 x 1080 px
Minimal measurement: 120 x 120 px
Video size: Between one second to 241 minutes
Video textual content suggestions
Main textual content: 125 characters
Headline: 27 characters
Description: 27 characters
Fb Messenger Story advertisements sizes
Messenger Story advertisements are vertical, full-screen advertisements that seem to customers as they scroll by Messenger Tales.
Messenger lets you add emojis, stickers, and different artistic components to your advertisements to offer customers an enticing and immersing expertise.
You’ll be able to use pictures in Messenger Tales to showcase your services or products. Picture advertisements in Messenger Tales will solely seem for 5 seconds or till the viewer swipes away.
Messenger Story advertisements design specs
Pictures
Supported file kind: JPG or PNG
Most file measurement: 30 MB
Ratio: 9:16
Decision: No less than 1080 x 1080 px
Minimal width: 500 px
Side ratio tolerance: 1%
Textual content suggestions
Main textual content: 125 characters
Headline: 40 characters
Movies
Supported file kind: MP4, MOV or GIF
Most measurement: 4GB
Ratio: 9:16
Decision: No less than 1080 x 1080 px
Minimal width: 500 px
Side ratio tolerance: 1%
Video size: Between one second to 2 minutes
Video textual content suggestions
Main textual content: 125 characters
Headline: 40 characters
Observe: Depart roughly 14% (250 px) of the highest and backside of the picture free from texts and logos that may cowl key components.
The right way to optimize your ad placement for conversions
After selecting an ad goal and format, the following step is to select easy methods to optimize the position of your Fb advertisements to maximise your ROI.
Selecting the best ad placement ensures that you simply picked the precise Fb ad measurement that can make your advertisements stand out amongst common posts. You additionally need your viewers to have a fantastic expertise along with your advertisements irrespective of the place they discover them.
Right here’s a desk that reveals the place you possibly can place your advertisements relying on the ad format you select.
| Single picture | Single video | Carousel | Assortment | Prompt Expertise | |
|---|---|---|---|---|---|
| Fb information feed | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Fb proper column | ✔️ | ✖️ | ✔️ | ✖️ | ✖️ |
| Fb in-stream movies | ✖️ | ✔️ | ✖️ | ✖️ | ✖️ |
| Fb Prompt Articles | ✔️ | ✖️ | ✔️ | ✖️ | ✖️ |
| Viewers Community | Native | In-stream video
Rewarded video |
Native | ✖️ | ✖️ |
| Messenger | ✔️ | ✖️ | ✖️ | ✖️ | |
| Instagram Tales | ✔️ | ✔️ | ✖️ | ✖️ | ✔️ |
| Instagram Feed | ✔️ | ✔️ | ✔️ | ✖️ | ✔️ |
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