By Kelsey Johnson June 21, 2022
Do your followers know you simply revealed one thing new? Now, whenever you publish a podcast, weblog put up, YouTube video, or Etsy product, you possibly can ship a notification e-mail routinely — with no further work.
Have you ever ever labored over a bit of content material — whether or not it was a weblog put up, article, podcast, or video — hit publish and… nothing occurred?
It’s much more irritating whenever you discuss along with your largest followers and so they haven’t heard about your new factor as a result of Youtube, Fb, Twitter or others determined your put up shouldn’t present up in your followers’ feeds. These are the individuals who wish to know when you have got one thing new to share.
As a substitute, let e-mail automation do its job: Share your latest content material along with your followers through e-mail and cease letting social media algorithms determine your destiny.
Now, with Auto E-newsletter, you possibly can! An e-mail is shipped to your viewers everytime you publish one thing to your:
- YouTube channel
- Etsy retailer
- weblog
- podcast
- or something that has an RSS feed
The e-mail that’s despatched could be designed nevertheless you want, and it’ll routinely embrace your newest content material.
Need to ship a weekly or month-to-month digest as a substitute? No drawback! Auto E-newsletter does that, too.
How does Auto E-newsletter work?
Auto E-newsletter is an automated e-mail that will get despatched at any time when new content material is added to an RSS feed.
What’s an RSS feed? Basically, an RSS feed is an online web page that features a web site, YouTube channel, or podcast’s content material — up to date in real-time. However this internet web page is supposed for computer systems to learn, not people.
So, for instance, whenever you publish a brand new weblog put up, your RSS feed can even replace with the put up content material and details about it just like the title, photos, and writer.
Associated: Save Time and Enhance Productiveness with RSS Feeds
Right here’s how RSS feeds work along with your Auto E-newsletter:
- Examine feed. You select how usually to examine for brand new content material (hourly, day by day, weekly, month-to-month).
- Ship e-mail. When one thing new seems — a YouTube video, weblog put up, podcast, Etsy product, and so on. — a brand new e-mail is shipped routinely.
- Subscribers get new stuff. The e-mail will exit to your subscribers along with your latest content material.
- You do nothing. Yep, that’s proper. You don’t even have to consider it.
Fairly cool, proper?
You’ll be able to provide weekly and month-to-month digests of your content material with Auto E-newsletter, too. The campaigns will exit on a set schedule with the latest content material from that week.
Plus, any auto e-newsletter could be added to an current marketing campaign. So, say you have got a welcome marketing campaign. Embrace an e-mail along with your latest weblog content material on day 3 with out having to replace it manually.
What’s the advantage of sending automated newsletters along with your new content material?
Perhaps you e-mail your viewers common newsletters. Or, you have got an superior welcome marketing campaign arrange. And also you’re questioning — why would I add a brand new content material notification into the combination?
Effectively, there are 5 causes to arrange an automatic e-mail to your content material.
- Get extra views, downloads, and eyes in your content material
- Get extra worth out of your work
- Get an early enhance within the algorithms
- Management the connection along with your viewers
- Save time
1. Get extra views, downloads, and eyes in your content material
As of late, advertising is a seize for folks’s consideration — even the individuals who know and love your content material are usually distracted by YouTube solutions, commercials, and pop-up advertisements. They count on you to allow them to know whenever you’ve created one thing they could like.
Most individuals gained’t keep in mind to hunt out your new factor.
By remarketing to your present viewers, you have got the most effective likelihood of getting somebody click on by means of to see your latest video, weblog put up, or podcast. And so they’re additionally the probably to eat it.
Don’t neglect, it’s method simpler and extra reasonably priced to market to present followers than to introduce your self to somebody utterly new. Auto E-newsletter permits you to just do that.
2. Get extra worth out of your work
Let’s face it — you’re employed arduous in your content material. It’s time to get extra again from what you place into it.
Don’t rely solely on an algorithm to place the factor you labored arduous on in entrance of individuals. Identical to you’d promote a YouTube video in your Instagram feed or put up your latest weblog put up on Twitter — it’s time to ship all the things out to folks’s inboxes (with out including one more activity to your to-do checklist).
There’s a purpose bigger firms promote their new stuff through Twitter, Instagram, Fb, and e-mail. As a result of it makes their funding of time go additional.
3. Get an early enhance within the algorithms
A giant think about the way in which algorithms rank your content material is how many individuals watch, pay attention, or learn within the hours instantly after you’ve revealed. (“Algorithms” = fancy phrase for computer systems your stuff.)
It’s an actual make-or-break time. And you’ll enhance the algorithm by telling your followers about your new content material first. With a bunch of individuals hopping in your content material early, you possibly can truly drive extra consideration and success total when the algorithm decides “sure, that is one thing everybody desires.”
4. Management the connection along with your viewers
Whether or not you create YouTube movies, podcasts, or weblog posts, you might be depending on an algorithm to usher in new viewers. Which is horrifying.
What if the algorithm adjustments? What in the event you get banned or dinged due to complicated guidelines? What’s the true threat of relying solely on one platform for your small business to succeed?
By creating and rising your e-mail checklist and usually participating along with your followers, you possibly can recapture some management and create a backup plan to your channel.
5. Save time
Auto E-newsletter is absolutely automated: You set it up as soon as, and it continues to ship your latest stuff eternally, with no further work in your half.
If you happen to wrote a brief e-mail and included your new weblog or video, it could in all probability take at the very least quarter-hour. That doesn’t sound like an excessive amount of, proper?
Effectively, what in the event you put out two items of content material per week? That’s at the very least a few hours a month, simply on sending emails alone. That doesn’t embrace social media, responding to feedback, or in fact the time you spend creating.
The extra you are able to do to automate duties like this, the extra time you’ll need to create, or to clock out early, or spend with your loved ones and mates.
Okay, you get the overall advantages of this e-mail automation software. However let’s discuss specifics. There are a couple of kinds of content material creators who stand to profit probably the most. Anybody with a YouTube channel, a podcast, a weblog, or an Etsy retailer can get plenty of mileage out of Auto E-newsletter.
The best way to get extra views in your YouTube channel with an automated e-newsletter
The YouTube algorithm is hard. You’ll be able to spend days, weeks, and even months recording video, hours modifying, after which click on publish and… nothing. A couple of views however not practically sufficient that can assist you go viral.
However there’s a trick. If you happen to get extra views within the instant hours after you publish, the algorithm will favor your movies. That’s why it’s simpler for extra fashionable YouTube channels to have their content material go viral.
So, notify the followers who already like and subscribe to your channel about your new content material! How? With Auto E-newsletter.
Right here’s what they’ll see:
With a pre-built signup web page, it’s straightforward to your followers to choose into your e-mail notifications. As soon as they do, you possibly can ship them automated emails each time you publish a brand new video, to allow them to watch it immediately.
So what are you ready for? Begin amassing emails and ship YouTube notifications immediately!
The best way to get extra podcast downloads with an automated e-newsletter
Making a podcast is plenty of work. Between discovering visitors, recording, modifying, and publishing, making a podcast can take hours… days… weeks!
After which it’s stay and also you simply hope your subscribers pay attention. However whereas some followers are refreshing their apps day by day ready to your latest episode, most aren’t. You often have to attend for them to come back throughout your podcast.
So, ask them to join common notifications. They’ll know what’s in your newest episode and — just like liking and subscribing — quick downloads and listens may also help you within the Apple Podcasts algorithm.
As you construct your e-mail checklist, you can even embrace advertisements in your footer and ship different bulletins. Develop your podcast’s impression on your small business.
The best way to get extra weblog site visitors with an automated e-newsletter
By far the most typical use for Auto E-newsletter is an automated weblog notification.
Are you sending out common newsletters along with your latest weblog content material? Skip the weekly venture and automate new notifications as a substitute.
Shortly after you publish your new put up, a notification can exit to your viewers or buyer base.
Or, if you’re extra more likely to ship a weekly or month-to-month e-newsletter, provide a Friday digest as a substitute. Ship out your latest posts routinely, letting folks know what you’ve revealed.
Right here’s what it may appear like:
An automated e-newsletter is helpful for journalists, bloggers, and enterprise homeowners. No want to write down an e-mail on high of your weblog put up — let your authentic piece do the speaking.
Showcase your latest Etsy merchandise with an automated e-newsletter
Obtained an Etsy retailer? You’ll be able to let folks find out about new merchandise in your retailer routinely or weekly, with no further work.
Arrange an e-mail to ship routinely whenever you add new merchandise to your retailer.
This highly effective email-on-publish can will let you:
- Promote new merchandise quicker
- Alert your largest followers to merchandise with restricted stock
- Get extra clicks in your retailer (hack the algorithm)
- Save time by selling new merchandise with out further work
Take a look at this instance of a easy promotion for a brand new product from The Subsequent Gen Artist who makes picket cat collectible figurines.
Simply suppose — a brand new notification to your largest followers and former prospects each time you add a brand new product. The gross sales potential is large!
3 ways you need to use Auto E-newsletter immediately
New YouTube video notification
…or weblog put up / podcast. That is one of the best ways to get eyes in your content material as quick as potential. Right here’s tips on how to set it up.
Step 1: Arrange a web page the place your YouTube followers can signal as much as obtain the notifications. Use this template or any from our touchdown web page template gallery. Be sure to embrace a join kind on the web page and tag it with one thing like “youtube-newsletter.” Then publish the web page.
Step 2: Arrange an automated e-newsletter marketing campaign by clicking Campaigns -> Create a marketing campaign -> YouTube e-newsletter. Set the marketing campaign to set off out of your kind tag (e.g. auto-newsletter). Add your YouTube channel within the Examine Feed to “hourly.”
Observe: “Hourly” is simply how usually we examine the feed — your emails will simply ship if there’s a brand new video, not hourly.
Step 3: Click on within the e-mail to design it. Add your YouTube channel to the feed ingredient within the e-mail and replace the copy with something you’d prefer it to say.
It may be so simple as the under design, or you possibly can add your personal brand, colours, social handles, and different design components:
After getting your e-mail arrange the way you prefer it, activate the marketing campaign.
Step 4: Begin selling your YouTube e-newsletter in your video, in your channel’s description, and in your About web page. Embrace a hyperlink to your join touchdown web page and get followers signed up.
That’s it! With the marketing campaign lively, all people with this tag will obtain an e-mail everytime you publish a brand new video to YouTube. No further work from you.
Weekly content material digest
Do you have got a weblog, YouTube channel, and a podcast however simply wish to ship out one weekly e-newsletter? You must create a weekly digest.
A digest has tons of advantages: You’ll be sending common emails to your subscribers with new content material, you’ll get extra web page views, downloads, and YouTube views, and it utterly takes a activity off your plate (writing a weekly e-newsletter).
Right here’s tips on how to set it up:
Step 1: Arrange an automated e-newsletter marketing campaign by clicking Campaigns -> Create a marketing campaign -> Weblog E-newsletter. Select a brand new tag (like weekly-digest) then set the marketing campaign to set off from it. Observe: Don’t select a tag you at present use.
Add your weblog, YouTube channel, or podcast RSS within the Examine Feed. Set it to “Weekly” and select a time and date.
Step 2: Design your e-mail to incorporate any new content material you place out. Drag the RSS ingredient in to the e-mail for every feed — blogs, YouTube channel, and so on.
Right here’s an instance utilizing the e-mail template “Amelia.”
When the design is about, activate the marketing campaign.
Step 3: Add the weekly-digest tag to any subscribers who you wish to begin receiving this marketing campaign. That might embrace a listing or phase of your present subscribers and/or including the tag to a present kind.
That’s it! Your weekly digest will now be despatched with the brand new content material you revealed that week.
Ship month-to-month weblog put up updates after your welcome emails
Do you have got an superior 5-10 step (or extra) welcome marketing campaign arrange? Anxious you don’t examine in with subscribers usually sufficient after that?
You’ll be able to arrange your Auto E-newsletter to ship eternally after your welcome emails. Plus, you don’t even must construct a brand new automation. Merely drag the feed ingredient into the present marketing campaign.
Step 2: Design your e-mail to incorporate any new content material you place out. Drag the RSS ingredient in to the e-mail for every feed — blogs, YouTube channel, and so on.
After getting your e-mail design the way you prefer it, re-activate the marketing campaign. Then, you’ll be sending common emails to your subscribers eternally, after welcoming them!
The best way to arrange your Auto E-newsletter
Able to ship automated emails to your YouTube channel, podcast, weblog, and/or Etsy retailer? Nice! Let’s get began.
We would like your success tales
Auto E-newsletter is included in all AWeber accounts, so set yours up immediately. Want an account? You’ll be able to get began totally free.
Inform us the way you used Auto E-newsletter for your small business! We might be selecting a couple of fortunate prospects to characteristic in our YouTube channel, speaking about their success. If you happen to’ve had success, tell us within the feedback. 👇
