As soon as deemed a platform purely for children desirous to have enjoyable sharing goofy dance movies, TikTok is now being utilized by many professionals as a robust lead generator. It’s time that realtors open up and discover the potential that TikTok for actual property can have for his or her enterprise.
With over a billion month-to-month lively customers, professionals from all kinds of industries have begun leveraging the app to additional their enterprise attain, and this consists of the true property sector.
So simply how can an actual property agent leverage TikTok and save a major quantity on actual property advertising and marketing methods? Listed here are the steps you’ll be able to take as an actual property agent to maximise the alternatives offered via this video-app phenomenon.
New to TikTok?
In case you are utterly new to TikTok, you’ll must arrange an account with the app. This can be a fast and simple course of, and like many downloadable apps, you’ll be able to register for an account by utilizing your electronic mail tackle, cellphone quantity, or through your Fb or Google profile.
Selecting a Username
As with every extra platform you add to your online business, model continuity is a should. You need your supposed viewers to have the ability to discover you simply, and for newcomers to your model to know what you do at first look. Due to this fact it’s very best in the event you can embody the time period ‘realtor’ or ‘actual property’ in your identify and probably the world you serve, too.
The benefit of selecting a TikTok username is that, in contrast to another websites and apps, TikTok makes it simple so that you can change your username at a later stage.
As you arrange your profile, remember to embody a hyperlink to your web site touchdown web page, or different social media channel in the event you want. TikTok permits customers to position one hyperlink on their profile web page, which followers can immediately click on on to be taken to the linked web site. You would additionally arrange a linked touchdown web page that’s particular to TikTok to achieve simpler insights as to what number of leads the platform is producing for you.
How Does TikTok Work?
In case you are new to the app, it’s greatest to spend a while familiarizing your self with it earlier than you try and submit something. Like many social media-style platforms, TikTok reveals you a feed of posts by the accounts you at the moment observe, in addition to some prompt content material based mostly in your pursuits.
The ‘Following’ web page is the one displaying content material from the folks you’re following, whereas the ‘For You’ web page is a feed of content material recommendations based mostly in your preferences. Many TikTok customers spend a great deal of time on the ‘For You’ part, because it provides them quick access to a variety of latest supplies, companies, and creators that they could not in any other case have discovered. The best way through which TikTok introduces its customers to others permits professionals like actual property brokers to seize the eye of latest potential leads and construct a following comparatively shortly.
Leveraging TikTok’s Algorithms
One of many causes that TikTok is such a phenomenon and as invaluable to actual property brokers as it’s, is because of its ‘For You’ web page’s algorithm-driven, quick-fire feed of video content material.
The content material that seems on a TikTok consumer’s For You feed is curated utilizing algorithms related to their location, pursuits, search historical past, and the way in which they work together with on-line advertisers. As a result of these metrics decide what content material TikTok feeds to its customers, new customers can create content material that has the potential to succeed in a large viewers and even go viral while not having to pay for promotion or have a big following in place. Leveraging these alternatives can save a major quantity of actual property advertising and marketing finances.
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9 Suggestions for Actual Property Brokers to Get Began on TikTok
Of all the actual property advertising and marketing methods that exist, TikTok is the most recent and probably essentially the most highly effective. Listed here are our 9 ideas that will help you crush it and acquire huge publicity for you – and your listings!
1. Contemplate Niching Down
TikTok’s algorithms and trending patterns make it the right platform to ascertain a distinct segment inside the true property business. You would select to deal with particular kinds of purchasers, akin to For Sale By Proprietor (FSBO) listings. In the event you choose to maintain your focused client-base broad, you’ll be able to nonetheless create niched content material akin to for property flippers, or first-time patrons.
You could discover that you just organically begin to appeal to a selected demographic or consumer kind, and this might lead you in a niched path. It could actually be a great indication of what class of potential consumer you’re most probably to proceed attracting on the platform. From there, you’ll be able to deal with maximizing that chance additional.
2. Repurpose Content material You’ve Already Made
In relation to making the leap and creating your personal content material, a great place to begin is to contemplate what content material you have already got that could possibly be repurposed.
Presuming that you just already make video content material in your property listings and add them to different websites akin to Zillow, Redfin, and even Fb Market for leases, you have already got materials that you can edit to go well with TikTok. You would additionally repurpose current content material from different platforms akin to Instagram or YouTube – any content material that you could edit to make a fantastic TikTok video can and ought to be leveraged – half the work is already finished, and this may be a good way to get began.
Usually, property showcase movies are longer than the utmost 3 minutes TikTok restrict. Nonetheless, by enhancing completely different sections down, you’ll be able to create a number of TikTok movies that give your viewers bite-size tasters of your property listings.
There are a selection of how that you could make your content material considerably extra partaking. For instance, you can use easy transition enhancing to separate your movies and invite your viewers to maintain scrolling for the complete image, or you can velocity parts of your video as much as create jam-packed content material. Take a look at the success that TikTok’er @heider_realestate is having fun with, because of her sped-up property movies edited with vibrant music. It’s additionally in style to make use of trending audios on TikTok to make content material extra entertaining.
In line with a survey carried out by video-makers, Biteable, actual property listings that incorporate video content material obtain as a lot as 403% extra inquiries than these that don’t. Let’s face it, in our extremely digitized world, video content material is crucial for the expansion of any enterprise that sells a visible product.
Whereas TikTok does enable movies of as much as 3 minutes to be uploaded, it’s price noting that TikTok content material that’s 15 seconds or much less achieves a mean watch time of 90% or extra. So, wherever you’ll be able to, hold your content material snappy.
Additional Studying: Repurposing Content material: 15 Particular and In style Strategies
3. Get Inventive
Whereas repurposing any current video content material you will have is a good way to get the ball rolling, it’s notably essential that your content material on TikTok be extremely partaking to maximise your probabilities of rising an viewers. TikTok content material is famend for being enjoyable, mild, snappy, and fascinating – quick bursts of video that shortly get to the purpose and ship data or messages in an entertaining method.
You’ll be able to and will take the time to achieve inspiration from at the moment trending content material within the discipline of actual property, though it’s essential that you just stay as distinctive as potential, notably in your supply. For instance, many actual property brokers combine up their property itemizing movies with content material that focuses on different elements of the business – be it curb enchantment, decluttering ideas, tips on how to negotiate a sale, and so forth.
4. It’s OK to be Digital camera Shy
In case you are a bit of digicam shy or discover it tough to speak on digicam, TikTok is the right platform to get round these points. On TikTok, quirky content material just isn’t solely the norm however is predicted and loved by its customers.
In the event you’re a pure on digicam, nice – be at liberty to talk and carry out away. However, in the event you’re rather less assured, there are a lot of methods to create partaking content material with out you being underneath the highlight. For instance, many realtors add content material that options the important thing messages in textual content blocks versus talking immediately into the digicam. Relying on the message, the background might function property photographs or the agent doing a trending dance – on TikTok, just about something goes. You may as well shoot a video of you pointing to textual content packing containers after which add them afterward whenever you edit the content material prepared for add. As quickly as you’re taking the time to look at a wide range of present content material, you will note how diversified it’s, and the concepts will begin to stream.
5. Preserve it Actual
One of many distinctive issues about TikTok is that its customers anticipate and revel in authenticity over closely curated content material. Which means you needn’t be a pure performer or speaker, and so forth., to do extremely nicely on the platform; you largely must be keen to let free and have enjoyable. That’s to not say that professionally curated content material bombs on TikTok, but it surely sometimes requires a bit of inventive edge to be nicely acquired.
Additional Studying: Instagram for Actual Property: A Full Information for Brokers to Construct Like, Know and Belief
6. Don’t Fear About Modifying
In case you are new or in any other case inexperienced in enhancing video content material – otherwise you merely want to avoid wasting time – TikTok options in-app video enhancing instruments and an accessible audio library to make enhancing your content material fast and simple. Options akin to ‘sew’ and ‘duet’ are notably useful when enhancing content material.
The ‘sew’ instrument lets you clip and embody scenes from one other TikTok consumer’s content material in your personal (whereas credit score to the unique creator is retained). The ‘Duet’ instrument permits customers to submit their video side-by-side with one other creator’s video, with each enjoying concurrently within the feed. This is usually a useful gizmo for networking via enjoyable collaborations whereas creating partaking content material to drive extra leads.
7. Use TikTok Audios
Except you’ve been residing underneath a rock, you might have seemingly come throughout TikTok movies that includes customers miming to random audio clips. These audio clips could possibly be something from film or TV scripts, track lyrics, or just random sounds.
Some social media platforms, akin to Fb or Instagram, rely lots much less on audio as part of video content material, however on TikTok, it will be important and anticipated. It’s potential to add silent content material to TikTok, however the platform has positioned itself as being powerfully pushed by audio, so it might sometimes appear odd.
As well as, as a result of the app is so audio-driven, many particular audios undergo a interval of trending. When an audio clip is trending, you’ll seemingly hear it a number of instances from completely different customers in your feed. Many of those trending audios get thousands and thousands – if not billions – of views on daily basis, very similar to a trending hashtag on Instagram.
8. Leverage TikTok Traits to Drive Your Content material
The TikTok tradition is certainly one of continually evolving traits in audio, humor, fashion, dancing, and extra. Customers are frequently importing recent content material that includes no matter new development is, nicely, trending!
Discovering a option to embody no matter is trending into your actual property content material is a superb option to develop your viewers additional; you simply must get a bit of inventive. Take this instance of outstanding actual property TikTok’er @texastattooedrealtoer. She humorously incorporates a trending audio to depict the response of a possible purchaser being requested to up their provide on a home.
Examples like this simply go to indicate that not each add must be a severe message concerning an inventory or different enterprise angle. The purpose of leveraging TikTok particularly, is to make use of the character of the platform to broaden the way in which you attain and have interaction with potential purchasers.
Additional Studying: TikTok Influencer Advertising: The Fast Jumpstart Information
9. Put up Constantly
Within the massive scheme of issues, TikTok remains to be a comparatively new social media platform, and continues to develop quickly. That is largely attributable to its distinctive algorithm-driven content material feed that provides everybody an equal probability of rising a large viewers and going viral.
As with every social media channel, it’s pivotal to your success on the platform that you just submit usually. The great thing about making certain that your TikTok posts are constant is that the app does numerous the be just right for you relating to organically rising your attain.
Ultimate Ideas on TikTok for Actual Property Brokers
The distinctive qualities of TikTok make many professionals, akin to actual property brokers, hesitant to strive it. Its quirky, mild, and enjoyable content material popularity doesn’t instantly strike you as an apparent place to conduct severe enterprise. Nonetheless, there are numerous methods to create skilled content material in an enticing method that befits the positioning.
Actual property brokers are shortly studying that there’s huge potential to be leveraged on a web site that permits important attain. It simply takes a bit of creativeness to craft the appropriate content material. With over a billion month-to-month lively customers and counting, it’s too massive of a possibility to disregard.
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Hero Picture by Mourizal Zativa on Unsplash
Creator Bio
Jennifer Seene is a contract journalist involved in actual property traits, up and coming neighborhoods, residence renovation & enchancment, and different subjects.
