Welcome to Breaking the Blueprint — a weblog collection that dives into the distinctive enterprise challenges and alternatives of underrepresented enterprise homeowners and entrepreneurs. Find out how they’ve grown or scaled their companies, explored entrepreneurial ventures inside their firms, or created facet hustles, and the way their tales can encourage and inform your personal success.
Zippia discovered that 67.5% of all content material creators and influencers are white.
As individuals look to influencers to seek out somebody like them to take inspiration from, the overwhelming quantity of White content material creators signifies that Black shoppers possible have a tough time discovering what they’re searching for.
On this put up, we’ve compiled an inventory of Black influencers from varied industries with genuine views and recommendation which can be value following.
Black Influencers to Comply with on TikTok
1. Marquees Brownlee — Know-how Youtuber
Area of interest: Know-how and software program
Marquees Brownlee is a tech influencer identified for his opinions and educational movies. He has over 3M views on his YouTube channel, and, as an influencer in a predominantly and overwhelmingly white business, he is a superb illustration and inspiration for these seeking to make waves in their very own communities.
On TikTok, he opinions cell devices, digital tech, and software program developments to assist his audiences make knowledgeable choices about their purchases.
2. Tabitha Brown — Actress and Influencer
Area of interest: Meals and way of life
Tabitha Brown is a meals and way of life influencer well-known for her calm demeanor and comedic cooking movies. She shares recipes and inspirational content material on TikTok and exhibits audiences what plant-based residing seems like. She additionally offers actionable recommendation to these seeking to observe in her footsteps, serving to aspiring entrepreneurs trying to find inspiration.
3. Dayna Bolden — Artistic Director of Bolden Artistic Media
Area of interest: Life-style and entrepreneurship
Dayna Bolden is the Artistic Director of Bolden Artistic Media and a life-style and entrepreneurship influencer and blogger. On TikTok, she shares way of life content material like morning routines and journey recommendation, and she or he’s a worthwhile observe for entrepreneurs seeking to find out about maximizing their potential and attaining success.
Black Influencers to Comply with on Twitter
4. Shana Minei Spence, MS, RDN, CDN — Registered nutritionist
Area of interest: Life-style and wellness
Shana Minei Spence, a Registered Dietitian Nutritionist, created a platform for open dialogue on diet and wellness to dispel misinformation within the way of life and wellness business.
She shares content material on Twitter about discovering steadiness, meals schooling, and recipes she enjoys making, giving her viewers entry to high-quality and correct info. She’s a wonderful inspiration for entrepreneurs seeking to discover ways to interact with audiences, construct a following, and make an affect of their area of interest.
5. Tiara Willis — Licensed esthetician
Area of interest: Magnificence, skincare, and way of life
Tiara Willis, licensed esthetician, has constructed a group for girls of shade, who are sometimes unnoticed of magnificence, make-up, and skincare discussions.
Willis shares suggestions, perception, and data together with her followers to assist them make knowledgeable choices concerning the merchandise they use and the way they relate to individuals’s pores and skin complexions.
She’s a worthwhile observe for individuals seeking to study extra about skincare and for entrepreneurs seeking to discover ways to work together with audiences, construct group, and share info (she was the primary particular person to promote out a ticketed Twitter Areas occasion about content material monetization).
Black Influencers to Comply with on Instagram
6. Donye Taylor – Director of Artistic Initiatives at Fohr
Area of interest: Advertising and promoting
Donye Taylor is Director of Artistic Initiatives at Fohr, an envoy advertising firm, and a advertising and promoting skilled that helps manufacturers develop advertising content material that stands out and shares their distinctive model persona.
On Instagram, she shares advertising suggestions, methods, and recommendation that her followers can study from and apply to their practices to up their advertising sport. Taylor additionally runs a enjoyable and related collection the place she explains how she would market musical artists’ initiatives. Most lately, she created a pattern marketing campaign for rapper Jack Harlow.
7. Shontay Lundy – Creator and Founding father of Black Woman Sunscreen
Area of interest: Entrepreneurship and wonder
Shontay Lundy is the creator and founding father of Black Woman Sunscreen (a sunscreen for Black individuals) and disruptor of an business that traditionally underserved and excluded Black individuals from conversations about solar care and solar security.
Lundy grew the model right into a million-dollar enterprise that you will discover on the cabinets of fashionable shops like Goal, Ulta, and CVS Well being. On her Instagram, Lundy shares inspirational content material for entrepreneurs and founders embarking on their very own ventures.
8. John Henry — Founder and CEO of Loop
Area of interest: Enterprise and finance
John Henry is the founder and CEO of Loop, AI-powered automobile insurance coverage, and an entrepreneur and influencer in enterprise and finance. He’s nicely acknowledged for his affect and was named in Forbes 30 beneath 30, Inc. 30 beneath 30, and Ebony Energy 100.
He shares must-know info on Instagram concerning the bias and privilege in insurance coverage that excludes individuals in lower-income communities, which ties on to his firm’s mission of creating care insurance coverage extra equitable for individuals of shade.
As an influencer, he additionally shares recommendation for entrepreneurs on their very own ventures which may be going through roadblocks and searching for inspiration.
9. Cinneah E – Mission Supervisor at PayPal, Creator of Flynanced
Area of interest: Finance, journey, and enterprise
Cinneah E is an influencer in many alternative niches. Most importantly, she shares suggestions and actionable recommendation for individuals within the workforce, like proceed to dwell the approach to life you need whereas sustaining a 9-5, have an efficient job search, and proceed to develop ability units via continued schooling alternatives.
