Podcasts have grow to be more and more fashionable through the years for quite a lot of causes. As extra individuals make money working from home, listening to podcasts helps them really feel like they’re part of a dialogue amongst buddies. Podcasts are additionally simply accessible and will be listened to anyplace, whether or not you are on a protracted commute or a fast jog.
As podcasts grow to be extra related, extra appear to be revealed every single day — so should you’re taken with beginning one, you are most likely questioning find out how to develop your podcast viewers and stand out above the remainder.
Fortuitously, there are numerous easy steps you may take to increase your podcast’s attain. From leveraging e-mail advertising to networking with different podcasters, rising your podcast does not must be a problem. Let’s discover a number of completely different duties you are able to do to search out your viewers.
- Submit your content material to each podcast app and listing.
- Have a target market.
- Add video to your podcast.
- Be lively on social media.
- Community throughout the podcast group.
- Share older podcast episodes.
- Create a podcast trailer.
- Host a contest or giveaway.
- Arrange and arrange an internet site.
- Leverage e-mail advertising.
- Invite visitors.
- Change into a visitor your self.
- Make investments cash in adverts.
- Use podcast search engine optimization.
- Construct a advertising workflow.
- Embrace a Name-to-Motion.
Tips on how to Develop Your Podcast Viewers in 16 Steps
Whether or not you are a brand new podcaster constructing an viewers from scratch or a extra established podcaster making an attempt to increase your attain, listed below are some strategies it’s best to embody in your advertising technique:
1. Submit your content material to each podcast app and listing.
To be able to develop your viewers, your podcast must be obtainable wherever the listeners are. To get that type of publicity, submit your podcast’s RSS Feed to each podcast listing yow will discover.
Begin with platforms like Apple Podcasts, Spotify, and Google Podcasts since they’re the most well-liked platforms — however do not cease there. There are many smaller podcast platforms listeners use every single day, so you must submit your RSS Feed to these locations as properly to draw as many listeners as attainable.
Although submitting your podcast to all these completely different locations may sound overwhelming, it is really quite simple. Simply open an account and submit your podcast to every present by finishing a type. As soon as you have performed that, your present will routinely replace on every platform each time you submit a brand new episode.
2. Have a target market.
Making a podcast you assume everybody can get pleasure from could sound like a good suggestion, however podcasts with no area of interest are very tough to market — particularly in the event that they’re model new. As a substitute of making an attempt to have mass attraction, discover a clear focus on your podcast.
For instance, For Coloured Nerds is a weekly podcast that makes use of popular culture as a solution to dissect completely different elements of Black tradition. The podcast was so profitable it led to the hosts being picked up for one more podcast known as The Nod, which was tailored right into a TV present on Quibi.
3. Add video to your podcast.
Video remains to be a most popular format for a lot of customers, so it’s best to discover methods to include video into your podcast. A method to do that is to easily add a static picture to your audio file so you may convert it to a video file.
One other means is to movie your self recording the podcast along with your visitors and co-hosts. It’s also possible to create quick video clips of standout moments out of your episodes. It doesn’t matter what you determine, at all times submit video content material to YouTube and apps like Instagram and TikTok.
4. Be lively on social media.
Appeal to and have interaction along with your viewers on-line by responding to feedback on apps like Twitter, Instagram, TikTok, and Fb. For instance, Crissle West is without doubt one of the hosts of a podcast known as The Learn.
In between episodes she will be discovered on Twitter interacting together with her followers, posting about her favourite artists, and answering questions on episodes. The Learn additionally has a phase that focuses on psychological well being, and Crissle will typically submit psychological well being recommendation on Twitter as properly.
5. Community throughout the podcast group.
Be a part of Fb teams, Reddit boards, and different on-line podcaster communities to community. In these digital areas, you may reply questions, get helpful suggestions, contribute to dialogue matters, and showcase your character.
One other solution to become involved within the podcast group is to attend conferences, exhibitions, and meetups geared in direction of podcasters and content material creators in your area of interest. Networking throughout the group will open doorways to new alternatives, show you how to discover nice visitor audio system, and can show you how to visitor on different podcasts.
6. Share older podcast episodes.
Selling your newest episode is vital, however you should not cease there. Give your older episodes a second life on-line by sharing older clips every time attainable.
For instance, if there’s a matter trending on social media that you’ve got lined in an outdated episode, share a clip from that episode that coincides with the trending dialogue. It’s also possible to make a compilation video of a few of your favourite moments from previous episodes and submit it on YouTube.
7. Create a podcast trailer.
In the identical means film trailers can entice viewers to look at a brand new movie, podcast trailers can entice listeners to tune in. For the trailer, keep away from simply utilizing a snippet from a earlier episode.
As a substitute, get inventive and craft one thing that completely captures your podcast’s worth. You are able to do this by compiling a montage of clips or utilizing narration. You should definitely showcase your greatest moments and the largest visitors you have had on the present.
As soon as you have created your customized trailer, submit it on all platforms — and pin the trailer to the highest of your profiles so it is the very first thing potential listeners see.
8. Host a contest or giveaway.
Few individuals can resist the attract of free stuff, so contests and giveaways are one of many best methods to draw an viewers to your podcast —however bear in mind that some individuals will solely have interaction along with your podcast for the possibility to win one thing and will not stick round after the competition or giveaway is over.
To make the competition work in your favor, have listeners depart critiques or generate buzz about your podcast for an opportunity to win.
For instance, announce the giveaway in your present and on social media. Inform your listeners to depart critiques about your podcast on platforms like Apple Podcasts and Google Podcasts, — then you may decide a random reviewer to win. Even when that particular person by no means tunes in once more after profitable the prize, their favorable assessment will final perpetually.
9. Arrange and arrange an internet site.
Your listeners will doubtless solely hearken to your podcast on their favourite platforms, however having an internet site can nonetheless assist your podcast develop its viewers. An internet site will give potential listeners the chance to search out your website, hearken to a pattern of an episode or two, and browse what your podcast is about earlier than deciding to decide to listening absolutely.
Make certain to make use of search engine optimization to spice up your web site in search outcomes. To do that, create a novel web page in your web site for each new episode. Then add notes and a whole transcript of your episode to the web page. Use key phrases within the notes, descriptions, and wherever acceptable.
10. Leverage e-mail advertising.
One other perk to having an internet site is that it may well acquire e-mail addresses you may ship advertising content material to. Add enroll packing containers on the finish of every weblog submit and to your social media profiles, or you may overlay the complete web site to get your followers e-mail addresses.
Upon getting that data, you may ship e-mail notifications every time a brand new episode drops or ship a weekly e-newsletter. Do not be afraid to get inventive. For instance, should you run a podcast about comedian books, you may ship listeners an e-mail recommending a brand new Marvel movie hitting theaters.
11. Invite visitors.
Interview visitors who’re inside your area of interest to be able to expose your content material to their viewers. Your visitor will doubtless take to social media to advertise their look in your podcast, leading to free advertising.
You additionally haven’t got to ask well-known celebrities or high-profile influencers. Although visitors with a big fanbase are beneficial, anybody with a superb story that matches inside your matter could make your podcast stand out. Simply be sure to’re ready with good questions and a subject of debate.
12. Change into a visitor your self.
You have networked throughout the podcast group and have had visitors in your platform, so why not use the connections you have made to grow to be a visitor your self? Should you’re not being invited organically then attain out to exhibits you assume you may add worth to.
If you do that, put together an elevator pitch that explains who you might be, what you do, and why you would be a superb visitor. And as soon as you are a visitor, do not forget to advertise your podcast, social media, and web site.
13. Make investments cash in adverts.
The methods I’ve listed all have the potential to develop your channel over time, however if you’d like faster outcomes you also needs to leverage paid promoting. For instance, you should buy advert area on one other podcast that’s just like yours.
Should you go this route, buy area on about 4 episodes to get sufficient publicity. It’s also possible to buy Google and Fb Adverts to spice up visibility.
14. Use podcast search engine optimization.
I discussed utilizing search engine optimization on your podcast’s web site, however podcast search engine optimization is simply as vital. Since podcasts are an audio medium, there aren’t a complete lot of search engine optimization alternatives — however there are nonetheless a number of to reap the benefits of.
Embrace the names of any visitors, matters, or occasions in your episode that may seize listeners’ consideration after they’re looking podcast directories. You also needs to embody phrases and phrases in your description and headlines that listeners would sort into serps.
15. Construct a advertising workflow.
Create a guidelines to observe every time you publish a brand new episode. This may show you how to keep constant in your advertising efforts and guarantee each episode is getting the identical likelihood to flourish on-line.
Over time, you may refine your advertising circulation as you determine what works and what does not. Listed here are some duties to incorporate in your workflow:
- Craft promotional posts, graphics, and movies for TikTok, Twitter, Instagram, and Fb.
- Ship media kits with social media posts and replica to visitors to allow them to simply promote the episode.
- Publish a weblog submit to the web site with the episode’s description and transcription.
- Add the most recent episode to your e-mail signature.
16. Embrace a Name-to-Motion.
Sooner or later in each podcast episode you must embody a name to motion. A CTA is a request for listeners to do one thing. Most podcasts usually have them at the start and finish of every episode. Your CTA needs to be attention-grabbing but additionally quick and easy. Listed here are a number of examples:
- “Bear in mind to observe [Podcast Name] on Instagram, Twitter, and TikTok for the most recent information concerning episodes and contests.”
- “Make certain to hit the subscribe button if you have not already so you may by no means miss an episode.”
- “Go to our web site so you may subscribe to our e-newsletter and get the most recent updates on our present straight to your e-mail.”
As soon as once more, at all times embody a CTA in each podcast episode, in reality — make it part of your advertising workflow.
It looks like a brand new podcast is airing every single day, however the following pointers will assist your podcast stand aside from the competitors. Now that you already know what you must do, you are prepared to begin selling your podcast and rising your viewers.
