Simply as fall is my favourite season, October is my favourite month.
I really like October. Not simply because I get to over-decorate the home, play dress-up as an grownup, and purchase method an excessive amount of sweet with out judgment.
Nor do I adore it due to Nationwide Pumpkin Spice Day (Oct. 1st) or Nationwide Cinnamon Roll Day (Oct. 4th) — though these are each good causes to like October.
I adore it as a result of the primary snows fall after which soften away, due to Indian Summer time days and chilly nights with breezes that nip at your nostril, and since everyone seems to be on the brink of hunker down for winter.
I really like October as a result of right here within the Northern Hemisphere, it’s nature’s final hurrah earlier than winter units in.
So, once you begin working in your advertising and marketing for October, take into consideration how this time of 12 months makes you’re feeling and how one can assist your readers rejoice the top of the season whereas making ready for the approaching winter.
If you happen to’re unsure the place to start out, I’m right here to assist with a bushel of October holidays, publication concepts, and topic line starters. So slip into your favourite slippers, seize a cup of sizzling cocoa and let your thoughts heat as much as a few of these nice concepts.
October holidays — 2022
- October 1st – World Card Making Day. It is a nice day for curating content material on easy methods to make selfmade vacation playing cards.
- October 4th-Seventh – Humphrey’s Pyjama Week. Whereas historically achieved within the UK for varsity kids to lift funds for youngsters with mind accidents, there’s nothing that claims the US can’t comply with their lead and lift funds for a neighborhood kids’s charity by “paying to put on PJ” for a day.
- October fifth – Nationwide Apple Betty Day. Whether or not you have got your individual apple betty recipe or curate another person’s, share this heat autumn deal with together with your readers.
- October sixth – Nationwide Mad Hatter Day. Get loopy.
- October Seventh – Nationwide Interior Magnificence Day.
- October tenth – Nationwide Kick Butt Day. You bought this. Right this moment’s your day. Let your readers understand it’s there’s too!
- October thirteenth – Nationwide Practice Your Mind Day. It is a nice excuse to share some mind teasers, puzzles, and Alzheimer’s consciousness together with your readers.
- October sixteenth – Dictionary Day. Problem your readers to study a brand new phrase every single day. Make a recreation of it in your store or supply a reduction in the event that they know the “phrase of the day”.
- October twenty first – Loud Shirt Day. I don’t care if it does come from down below. What’s to not love about this?
- October twenty fifth – Worldwide Artist Day. Assist a neighborhood artist by showcasing their work in your store, your publication, and in your social media.
- October twenty sixth – Worldwide Howl on the Moon Evening. Umm, isn’t this each evening?
- October thirty first – Halloween, Nationwide Caramel Apple Day, and Magic Day. Decide a vacation, any vacation.
October publication concepts
With fall in full colour, corn mazes, and youngsters in costumes, there’s no higher time to embrace the season and your neighborhood.
October publication concepts for operating contests
Seasonal actions are in all places this time of 12 months. So, faucet into what’s taking place in your neighborhood.
- Deliver the enjoyable. Buy a couple of tickets to a neighborhood corn maze, haunted home, or different season-themed occasion after which maintain a contest to your readers to win the tickets.
- Create one thing special. Accomplice with a neighborhood occasion or a associated enterprise to mix your merchandise or sources to create one thing particular for the season/month.
- Assist your neighborhood. Accomplice with a neighborhood meals financial institution, farm, grocery retailer, or charity to create a fundraiser that may begin with paying to choose apples, to creating apple deserts, all the best way all the way down to a bake sale. Higher but, companion with a faculty to show kids the method of farm-to-table.
October publication concepts for Halloween
Halloween dominates the month of October so be part of within the enjoyable and rejoice all issues Halloween-ish together with your readers.
If your online business isn’t straight tied to Halloween, then be a useful resource to your readers by:
- Performing some analysis. Create a complete record of actions and occasions taking place in your space that you could share together with your readers. Share the record on social media as nicely, and invite your readers so as to add actions that you just might need missed.
- Making a guidelines. Assist your readers out by making a enjoyable guidelines of issues they’ll have to “survive” Halloween. This may be something from sensible strategies on easy methods to trick-or-treat with little ones to humorous strategies like buying twice as a lot sweet as you assume you’ll want, in order that they’ll be some left for the trick-or-treaters.
- Curating content material. Content material curation isn’t only for social media. You may curate content material from different sources and use it in your newsletters and in your web site. Simply be certain to comply with content material curation finest practices and cite your sources correctly.
TIP: No matter vacation you spotlight in your publication this month, whether or not you difficulty a problem, supply recommendation, or ask your readers to share, embrace a branded hashtag and a customized hashtag — together with a corresponding submit on social media — so you possibly can simply discover and like what they submit!
October publication topic traces
- “Why is a raven like a writing desk?” – Nationwide Mad Hatter Day (Oct. sixth). Have you learnt the reply?
- “Have I gone mad?” – Nationwide Mad Hatter Day (Oct. sixth). Nice for asserting a sale.
- “Curiouser and curiouser” – Curious Occasions Day (Oct. ninth). Excellent for sharing fascinating or uncommon data.
- “It’s time to kick some butt!” – Nationwide Kick Butt Day (Oct. tenth). While you wish to inspire your readers to take motion.
- “It’s my occasion” Preheader: “and also you’re invited” – It’s My Occasion Day (Oct. eleventh). Nice for something you wish to rejoice, an occasion, a sale, no matter!
- “I don’t imagine it” – Worldwide Skeptics Day (Oct. thirteenth). Nice for asserting a sale, one thing new, and even one thing controversial.
- “Transcend daring” Preheader: “Be gaudy!” – Put on One thing Gaudy Day (Oct. seventeenth).
- “It’s your children, [name]!” – Again To The Future Day (Oct. twenty first). This could turn out to be useful if your online business is expounded to kids — in any respect.
- “Nice Scott!” – Again To The Future Day (Oct. twenty first). Nice for sharing what’s new and thrilling.
- “Go forward, get greasy” – Nationwide Greasy Meals Day (Oct. twenty fifth). If you happen to run a restaurant, meals truck, or tavern that serves deep-fried something, that is the one for you.
- “Knock knock” – Nationwide Knock Knock Joke Day (Oct. thirty first). Hey! Why not?
For extra October holidays and concepts on what you are able to do to share them together with your prospects, obtain the graphic beneath. And in case you haven’t began already, it’s time. Begin planning your 2022 vacation advertising and marketing now.
October 2022 vacation and advertising and marketing planning infographic
