Instagram is testing a brand new photograph characteristic that seems to be an nearly actual copy of a well-liked new photograph app.
Based on leaker Alessandro Paluzzi, Instagram is experimenting with a brand new characteristic known as ‘IG Candid Challenges’, the place customers are prompted at a unique time every day to seize and share a photograph inside two minutes. Pictures will then be shared with different customers collaborating within the problem.
Instagram is testing a brand new characteristic that appears remarkably like a rival app.
Based on Paluzzi, IG Candid Challenges use a dual-camera mode the place each entrance and rear cameras are activated concurrently, capturing a picture of the consumer together with their photograph.
Paluzzi revealed his findings on Twitter, together with screenshots of the so-far-unreleased characteristic which has since been confirmed to Engadget as an ‘inner prototype.’
If any of this seems acquainted, it’s as a result of IG Candid Challenges bears greater than a passing resemblance to the favored new app, BeReal.
Each use each day notifications to immediate customers to take pictures inside a two-minute window and each seize pictures from each entrance and rear cameras concurrently. Nonetheless, BeReal moreover bans using photograph filters or picture enhancing, whereas it’s unknown whether or not IG Candid Challenges would do the identical.
Billed as a brand new and distinctive approach to uncover who your mates actually are of their each day life, BeReal is at the moment the No.1 hottest app within the iOS App Retailer in the USA. It ought to come as no shock then that Instagram, at the moment sitting within the No.8 spot, should put together a response.
BeReal is obtainable for Android and iOS
Whereas the present IG Candid Challenges prototype seems to be extremely just like BeReal, it’s necessary to keep in mind that it’s at the moment meant just for inner testing and should ultimately seem in a considerably completely different type — assuming it’s launched in any respect.
BeReal is meant as an antidote to the extremely curated, edited, and filtered influencer-centric world of social media apps, so it might be a disgrace to see its core options swallowed up by Instagram. Nonetheless, even when this have been to occur, merely including IG Candid Challenges to the combo wouldn’t present customers with the escape from Instagram that customers seem to need — away from follower counts, filters, influencers and really useful posts from strangers.
That may come solely from switching to a completely separate app.
Comply with @paul_monckton on Instagram
