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I’m excited to share that MoEngage has been acknowledged in The 2022 Gartner® Magic Quadrant™ for Multichannel Advertising and marketing Hubs. MoEngage is known as for the primary time ever within the Magic Quadrant report.
At MoEngage, we purpose to construct an Insights-led Buyer Engagement answer powered by AI. We initially centered on fixing for mobile-app engagement and tasted success as international manufacturers similar to Nestle, Deutsche Telekom, McAfee, and Airtel adopted our platform to enhance the adoption and engagement of their cellular app – nevertheless, the aim was all the time to transcend mobile-app and construct a strong multichannel buyer engagement answer. Because of this, over the previous few years, we strengthened our AI-insights and multi-channel marketing campaign orchestration capabilities throughout virtually all digital channels similar to e-mail, SMS, web site, cellular app, push notifications, WhatsApp, and Social retargeting.
The proof of the pudding is in product adoption, and I’m very excited to notice that a big chunk of our prospects use MoEngage, not only for their cellular app however for multichannel engagement. In actual fact, ~90% of our prospects are working multi-channel campaigns throughout greater than 3 channels and ~30% throughout greater than 5 channels. In the present day greater than 1200+ manufacturers throughout 35 nations, together with Ally Monetary, IMVU, Audiomack, Travelodge, Deutsche Telekom, Nestle, Flipkart, Landmark Group, and Kredivo belief MoEngage.
In actual fact, with a rating of 4.9 out of 5, we’re the highest-rated Multi-channel advertising and marketing platform by prospects in Gartner® Peer Insights™. We now have additionally obtained the very best scores for Analysis & Contracting (4.8/5), Integration & Deployment (4.8/5), Service & Help (4.9/5), and Product capabilities (4.8/5) – with 95% of buyer reviewers keen to advocate our product to others.
On this context, validation of our AI-powered multi-channel capabilities by reputed analysts makes me joyful. We debuted as a Robust Performer within the 2021 Forrester Wave for Cross-Channel Marketing campaign administration, adopted by our sturdy debut within the not too long ago launched 2022 Gartner® Magic Quadrant for Multichannel Advertising and marketing Hubs.
Within the newest Gartner® Important Capabilities for Multichannel Advertising and marketing Hubs report, MoEngage scored in all 4 Use Instances: Marketing campaign Creation, Marketing campaign Orchestration, Marketing campaign Execution, and Marketing campaign Administration.
Lastly, it’s not nearly our “product.” In immediately’s world, nobody wins by working in a silo, and we invested in constructing a trusted community of expertise, consulting & answer companions, and resellers who empower our prospects to construct and function profitable buyer engagement applications. We now have direct and straightforward integrations with a number of world-class CPaaS platforms, Cloud options, Analytics instruments, Buyer information platforms and warehouses, Attribution, and A/B testing instruments. That is along with our consulting & answer companions, which embrace the likes of worldwide companies similar to Verticurl, Merkle, and extra.
We’d wish to thank Gartner® for this recognition, and our prospects, companions, and group for his or her help. You may get a duplicate of the 2022 Gartner® Magic Quadrant for Multichannel Advertising and marketing Hubs right here.
