Welcome Emails for SaaS Companies — Stripo.electronic mail

A welcome electronic mail is sort of a first date. Additional relations depend upon the primary impression: Should you make a mistake, there’s no method the second assembly goes to occur. Identical with the SaaS companies, when you win prospects’ belief with the primary welcome electronic mail, you’ll get a loyal viewers, and as a pleasing bonus, — enhance gross sales.

Construct your Welcome SaaS Welcome Emails quick by utilizing Stripo’s prebuilt templates

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On this article, we’ll check out what makes the perfect welcome emails for SaaS companies and analyze 10 examples of such emails to create your individual distinctive, memorable, and efficient one.

Methods to create the perfect welcome electronic mail for SaaS companies

Welcome emails don’t swirl round the usual textual content “Good day, welcome”. Apart from merely exhibiting good manners, these messages ought to remind prospects what they’ve signed up for and what services or products they’ll get.

(Supply: E-mail from Jira Software program)

Listed here are some easy recommendations on make SaaS welcome electronic mail efficient and neat:

• an electronic mail with a beautiful picture is extra prone to curiosity customers than a great deal of textual content. Subsequently, along with itemizing your benefits and major options, present a visible element: a brief instruction, the doable outcome that the person will obtain when utilizing your service;

(Supply: E-mail from Mailchimp)

• a video can boost an electronic mail, make it communicate for you. This is usually a how-to video or a greeting from the corporate workforce. Both method, video is a cool interplay format;

(Supply: E-mail from Gmail)

• with the e-mail, CTA offers the chance to behave proper from it. It may be a hyperlink or a well-known “Purchase” or “Go to website” button. Simply don’t overdo it — it’s higher if there’s one CTA, however interesting one relatively than 3 boring and virtually invisible or irritating;

• for some, it’s higher to examine their inbox on a desktop whereas others desire a smartphone or pill. The welcome electronic mail must be optimized for any system;

(Supply: E-mail from Amazon Net Providers)

(Supply: E-mail from Skyscanner)

Such emails are recognized for his or her brevity and usefulness. Irrespective of how quick or lengthy the textual content is. As a substitute of speaking let’s check out completely different examples barely beneath.

Necessary to notice: Double opt-in, or keep away from fines

Accountable firms, earlier than sending a welcome electronic mail, ask customers to verify their electronic mail addresses. It’s referred to as Double Decide-In. It’s based mostly on the truth that the shopper should affirm/confirm the e-mail straight from the e-mail. 

Why use double opt-in?

1. Bots or non-existing electronic mail addresses won’t get to your mailing listing. 

2. It’s required by laws. In European nations, for example, fines for misuse of non-public information or for unsolicited promotional emails can attain € 20 million, or 4% of a enterprise’s annual revenue.

(Supply: E-mail from Stripo)

You’ll be able to both ship an everyday verification electronic mail, or the AMP one the place customers see straight away that their electronic mail handle has been confirmed.

10 interesting SaaS welcome electronic mail examples

Now we have already discovered what makes a welcome electronic mail partaking and attention-grabbing for recipients. Now let’s have a look at how these particulars work in follow. Now we have ready 10 examples of high-quality welcome emails for SaaS companies with a view to completely survey them.

Instance 1. Wix

Wix endeavors to organize solely attention-grabbing and helpful info for its customers. To get to know and perceive effectively what prospects count on from them, Wix invitations customers to fill out a brief questionnaire proper on the positioning. 

And solely after customers have answered the questions, they are going to obtain a welcome electronic mail. Thus, not solely does Wix discuss itself but additionally desires to know extra about its prospects to personalize affords.

This electronic mail is concise and useful. The corporate goes straight to the purpose. Right here, expensive subscribers, you’ll discover the large blue button. Like they’re saying: “Begin designing your website proper now”. And nothing extra.

(Supply: E-mail from Wix)

Instance 2. Gusto

Gusto’s welcome electronic mail fulfills its mission — it truly greets new customers. The publication is designed to introduce us to the corporate’s workforce, not photoshopped fashions, however actual staff. This invariably conjures up confidence within the shopper. And likewise an essential Double opt-in is carried out.

(Supply: Actually Good Emails)

Instance 3. Stripo

Right here Stripo thanks for selecting the service and lists the principle options of the pricing plan. Customers instantly see all of the choices and the boundaries, which could be prolonged for an extra fee.

(Supply: E-mail from Stripo)

Stripo additionally asks customers to share some details about them on this SaaS welcome electronic mail. 

This helps us generate emails with extra related content material.

Instance 4. Crello

Crello’s message is a pleasant instance of SaaS onboarding welcome electronic mail. The corporate affords directions on use the principle options of the service. Recipients can discover a tutorial on enhancing textual content or visible components, and creating infographics — as video directions.

(Supply: E-mail from Crello)

Instance 5. Asana

Not solely is the Asana app pleased to have new friends-users, as proven by their well-chosen picture, but additionally the service informs about what awaits prospects through the 30-day trial interval. Asana offers recommendation on get probably the most out of the app to plan, monitor, and handle your work.

(Supply: E-mail from Asana)

Instance 6. Netflix

The aim of this instance shouldn’t be solely to welcome and discuss the advantages of a subscription. Being probably the greatest welcome emails for SaaS, Netflix has gotten customers’ geese in a row: right here is the worth, and the subscription interval, and billing info. They actually thought it by means of.

(Supply: E-mail from Netflix)

Instance 7. Skyscanner

The aim of the Skyscanner electronic mail is to encourage recipients to make use of the app. To do that, the message has particulars on what alternatives are opened to the person after login: by structured factors and with visible components.

And so we do not change our minds, Skyscanner reminds us why it is value selecting their app.

(Supply: Actually Good Emails)

Instance 8. Sony Ps

Though we now have included an electronic mail from Ps on this listing of SaaS welcome electronic mail examples, they don’t ship one per se. In its first electronic mail, the service will ask to confirm the e-mail handle with a view to begin utilizing all of the options. In addition they put a notable button for computerized affirmation and rapid redirection to the person’s account.

(Supply: E-mail from Sony)

Instance 9. Slack

This welcome electronic mail for brand new SaaS enterprise prospects additionally exhibits well-liked tricks to get began. In addition to lowering the variety of inquiries to their assist workforce, such an organized message makes prospects’ lives a lot simpler. A win-win choice for either side.

Add model’s colours, minimalistic icons, and noticeable CTA, — voila, the welcome electronic mail is able to be despatched.

(Supply: Actually Good Emails)

Instance 10. E-mail on Acid

E-mail on Acid’s message has two functions. The primary is to set off the person to purchase the limitless model of the app. For this, they promise a free trial interval, a normal scheme.

The second activity is to teach. To do that, E-mail on Acid offers hyperlinks to well-liked weblog posts. 

(Supply: E-mail on Acid)

Last ideas

B2B saas welcome electronic mail does extra than simply constructing a constructive picture for a model. Their activity is to convey the worth of a services or products to the shoppers, to awaken their motivation and the will to contact you and purchase a product. A profitable electronic mail can acquire the belief and loyalty of the person, which in the end will increase the revenue.

Use Stripo to create inspiring welcome emails that rival the examples on this article. Creation of banners, animated CTAs, electronic mail video games from scratch or utilizing saas welcome electronic mail template with adaptation for various gadgets, and export to completely different mail companies —  multi functional platform.