Conditional Formatting is a function present in Fb advert reviews that may be tremendous helpful for fast evaluations of efficiency. On this submit, we’ll discuss the place you’ll find this and the way it works.
Let’s go…
Customized Advert Stories
First, know that this function is solely in customized advert reviews proper now, not the principle Adverts Supervisor. To entry your customized advert reviews, click on the “Stories” drop-down on the far proper of Adverts Supervisor.
Then click on ‘Create customized report.”
There’s technically one other manner there, although it’s extra difficult. Click on the hamburger menu on the prime left and choose “Adverts Reporting” inside the Analyze and Report part (assuming it’s not in your shortcuts).
Click on “Create Report” and choose your advert account.
You need to find yourself in an analogous place. I want the primary methodology. Not solely is it simpler, however it is going to use all the columns I had saved inside Adverts Supervisor. Much less set-up.
Add Formatting
Inside a column that you just need to add conditional formatting, click on the down arrow button within the header row. Then choose “format.”
From there, create a situation to set the colour of the cell.
Within the instance above, I’ll make any cells with not less than a 2.0% CTR inexperienced. Be aware that there are a number of choices for situations.
We will add extra guidelines to incorporate extra colours for that column.
After we’re achieved, it appears like this…
You’ll have to repeat this course of for any essential columns that you just’ll need to give attention to.
While you’re achieved, you’ll have a visible illustration that can assist you rapidly perceive whether or not your advertisements are acting at, underneath, or above expectations.
The Downside With This
This can be a actually welcome addition. I’ve one large drawback with it, although: I not often ever use customized advert reviews. I discover it a duplication of efforts since I view efficiency inside the principle Adverts Supervisor interface. I create saved columns to indicate the whole lot that I would like there.
Why can’t Fb apply this to the principle Adverts Supervisor interface? Perhaps (hopefully) that is only a testing floor. Many extra advertisers would use it if it have been in Adverts Supervisor. It might be a beneficial device to have!
Your Flip
Do you employ customized advert reviews and conditional formatting? What do you assume?
Let me know within the feedback beneath!
