In 2021, electronic mail stays a strong software for the whole lot from electronic mail advertising to inside communications. However the stakes are greater.
With the world going distant, emails play an enormous function in maintaining prospects, employees, and nearly everybody else related and engaged. That’s the place an HTML electronic mail template may also help.
Stripo provides over 700 prebuilt electronic mail templates for any function
On this submit, we’ll break down the highest 8 causes to make use of an HTML E-mail Template in 2021.
What’s an HTML electronic mail template?
An HTML electronic mail template is an HTML file. It outlines the construction of an electronic mail itself and the order of content material components within the electronic mail.
HTML electronic mail template means that you can add photos, movies, and different visible components to emails. It means that you can add CSS kinds to texts and different components of the e-mail.
Its finest trait is reusability. Working with them requires no coding abilities.
8 causes to make use of an HTML electronic mail template
1. Readability and effectivity
The most effective factor about an HTML electronic mail template is that it offers your content material a transparent and constant construction and movement. Utilizing rows and dividers you’ll be able to break up and set up giant chunks of textual content or show data with containers, infographics, tables, and charts.
(Supply: E-mail from Contact Monkey)
If you use an HTML electronic mail template in your mass emails or inside newsletters, your readers will know precisely how and the place to seek out the data they want. They’ll even be much more more likely to have interaction along with your communications if they’ll simply discover the important thing factors they’re in search of.
2. E-mail monitoring
When you’ve chosen and customised your electronic mail template, you wish to make it possible for the e-mail you ship is definitely being opened and skim. You wish to know that your design resonated along with your readers.
The bottom line is to make use of an electronic mail service supplier that allows you to observe and examine OR, CTR, CTOR, person engagement, NPS, and different metrics.
Essential
Stripo is built-in with over 70 ESPs and electronic mail purchasers. All of the emails that you just construct with Stripo will be exported to an ESP of your alternative in 1 click on.
You could test the checklist of Stripo’s integrations.
3. Greater person engagement
Except you could have knowledgeable graphic designers in your electronic mail advertising staff, creating visually interesting HTML emails will be robust. On the identical time, visuals are vital for partaking your readers. Actually, some research present that our brains course of visuals 60 000X sooner than textual content.
With an HTML electronic mail template, you should use graphics, colours, backgrounds, and pictures for extra visible engagement.
On high of that, an HTML electronic mail template allows you to create CTAs that really stand out, with daring fonts, highlights, and CTA buttons. Meaning growing your possibilities of sending your recipients to key merchandise and offers, sources, and occasion RSVPs.
(Supply: E-mail from Stripo)
4. Model consistency
A key good thing about an HTML electronic mail template is you can simply create content material tailor-made to your model.
HTML electronic mail templates allow you to customise your message with colours, logos, and layouts particular to your group.
The bottom line is creating an electronic mail template that displays the remainder of your model, from the messaging and graphics in your web site to your occasion invitations. The aim is a unified model expertise for anybody receiving your electronic mail.
With an electronic mail template builder like ContactMonkey, you’ll have the choice to avoid wasting model colours and rows whereas optimizing your design over time by electronic mail monitoring.
With Stripo’s model pointers equipment, you’ll have the ability to save and share electronic mail design kinds that your staff utilized in earlier emails, together with fonts, CTA buttons, and extra.
Keep model constant throughout all electronic mail campaigns
5. Cut back the variety of errors in electronic mail structure
When utilizing HTML electronic mail templates, you scale back (I’d say, “Eradicate”) the variety of errors in electronic mail code.
When you’ve chosen a template, you’ll be able to edit it within the drag-n-drop electronic mail builder without having to cope with the code.
6. Scaling electronic mail manufacturing
It’s vital to let your teammates construct emails with out the assistance of builders. First, it’s cheaper. Second, the less individuals engaged within the course of the sooner you end it.
7. Interactivity
Do you know that interactive and AMP emails have 5.2X occasions greater conversion?
You’ll be able to simply, with no coding abilities, make the most of interactivity in your electronic mail advertising. How?
Some electronic mail templates constructed with Stripo already include interactive, dynamic, AMP, and real-time content material. Some templates are gamified. You simply should barely customise them down.
8. It saves time
Above all, the most important good thing about HTML electronic mail templates is their capability to avoid wasting you time with out skimping on high quality.
Whether or not you’ll want to ship out your organization publication or advertising electronic mail blast weekly or month-to-month, your design will at all times be ready. All you’ll have to do is just plug in your up to date content material.
Meaning, your recipients can get the data they want extra shortly whereas your electronic mail entrepreneurs can concentrate on delivering correct, partaking, and up-to-date content material. With on a regular basis saved, you’ll be able to focus extra on improving your campaigns to constantly enhance engagement.
Ultimate ideas
HTML electronic mail templates are important for tapping into your viewers’s full potential. Not solely do they make your emails extra fascinating and interesting to learn, but additionally allow you to observe, measure, and enhance your content material shortly.
By utilizing HTML electronic mail templates, you’ll be able to take your electronic mail advertising to the following degree and save time doing it
