Situation
If you happen to’re a expertise vendor, a method to determine good-fit goal prospects is to know which accounts are shopping for out of your opponents. As a substitute of viewing the prospect as a misplaced trigger, use their shopping for patterns as a sign that they’re price pursuing over the long term.
You should use the perception about their purchases as a method to angle your pitch to convey the distinctive worth that your product affords and, extra importantly, what the competitors is missing.
Set off
• Detection of an account utilizing competitor expertise
Motion
• Launch a focused e mail sequence that conveys the higher worth of your product
