There’s little doubt about it. TikTok has taken the world by storm. As one of many world’s fastest-growing apps to succeed in one billion customers, TikTok is now changing into one of many notable social media platforms that manufacturers can promote on.
As a consequence of its unprecedented recognition, manufacturers which have been early adopters on the platform have had large alternatives to ascertain a presence on TikTok and make their mark.
Whereas different manufacturers have been tiptoeing on the app for some time, it can’t be denied that its 18% common engagement fee with micro-influencer content material exhibits that there’s no cause why manufacturers shouldn’t hop on the TikTok bandwagon in 2022.
Why manufacturers ought to be on TikTok proper now
REASON 1: Lead the dialog with partaking video content material.
One of many main drivers behind the success of TikTok is its uncooked and genuine content material that serves as a stark distinction to a fastidiously curated Instagram feed. Authenticity is the important thing to its lighthearted music and video mixture, and types don’t should overproduce their movies. As a substitute, they’ll begin and open conversations with their viewers, reply questions, and have interaction within the newest tendencies. The “Don’t make adverts, make TikToks” mantra encapsulates TikTok’s model of distinctive and lighthearted video content material that marries leisure and commercial to attract collectively viewers throughout age teams and areas.
REASON 2: Associate with creators on the platform to advertise your model.
Apart from the upper engagement fee, influencers on TikTok are comparatively cheaper than different social media platforms. Influencers that mastered storytelling from a short-form video format could be discovered on TikTok’s Creator Market. It’s a hub connecting manufacturers to TikTok creators to see whose viewers will greatest match their marketing campaign objectives. Manufacturers can contact these creators immediately or work with companies to assist them with the video marketing campaign.
REASON 3: Develop your personal account with partaking video adverts.
Manufacturers have entry to TikTok for Enterprise which might provide numerous advertising and marketing options for manufacturers. Alternatively, manufacturers may also use third-party advertising and marketing companions like Shakr to assist them create and scale partaking video adverts throughout TikTok. TikTok is unquestionably right here to remain, and hanging a partnership with advertising and marketing companions like Shakr might help manufacturers leverage the platform’s distinctive capabilities.
How manufacturers can leverage TikTok
· Use the algorithm to your benefit
The important thing to being profitable on TikTok is to determine the way to make the model get as many eyeballs as potential. TikTok’s algorithm is exclusive because it has a fancy system designed to serve customers content material with what it believes to be of excessive curiosity. Because of this the extra engagement and views the model has with its TikTok movies, the extra possible it will likely be served to bigger audiences. Person indicators for the model can embrace likes, feedback, shares, video completions, and re-watches. Manufacturers want to notice that follower rely doesn’t affect how the TikTok algorithm ranks a video content material. Because of this manufacturers who’re new on the platform may even have a possibility for his or her video to go viral.
· Create a distinct segment neighborhood for the model.
TikTok has a singular functionality of categorizing a model’s content material based mostly on person curiosity. Creating a distinct segment neighborhood of followers and followers for the model is a vital consider reaching its full potential within the app, and it goes past simply viewing the content material. A really engaged TikTok fan base supplies credibility for the model, and it additionally expands its viewership. Manufacturers can function material consultants that may assist construct a neighborhood of followers by answering questions on feedback and responding to them with a video. Video responses are an incredible instrument that demonstrates the model’s ardour and care for his or her TikTok neighborhood, and it additionally builds credibility and supplies crucial info to potential clients.
· Enhance visibility with video adverts
TikTok usually favors movies which can be simple to digest and caters to customers with quick consideration span. That’s why manufacturers have to create compelling video adverts that seize consideration and generate engagement and conversions. Shakr allows manufacturers to create dynamic video adverts for his or her product catalogs on TikTok. With TikTok positioning itself to turn out to be the No 1 purchasing expertise app, manufacturers that scale their adverts to spotlight their product catalog on the app will significantly profit from TikTok’s shoppable advert options.
· Hop on tendencies and hashtags
The peak of TikTok’s recognition is rooted in tendencies that continuously pop up within the face-paced world of social media. Manufacturers that grew to become profitable on the platform have been people who didn’t take themselves too significantly and people who immediately jumped on tendencies. Give the model the artistic freedom and the pliability to publish shortly on TikTok to assist them hop on tendencies shortly and improve the percentages of the video to viral.
How Shakr Can Assist Create Profitable TikTok Advertisements
STRATEGY 1: Dynamic Showcase Advertisements
Enhance gross sales with higher product adverts.
Shakr might help manufacturers serve the best product advert, to the best individual, on the proper time on TikTok. All with out compromise on artistic high quality or model tips. Distinctive and customized TikTok adverts are extra compelling. Shakr might help manufacturers attain the best demographic with its Dynamic Showcase Advertisements. By Shakr’s extremely scalable Inventive Lab, manufacturers can win again misplaced guests with retargeting or discover new potential consumers by way of broad viewers focusing on.
STRATEGY 2: Dynamic Climate Advertisements
Let the climate resolve your video advert content material.
Shakr’s cutting-edge Dynamic Climate Ads might help manufacturers mechanically create and serve video adverts knowledgeable by real-time climate circumstances with out compromising artistic high quality or model tips on the TikTok platform. With Shakr’s Dynamic Climate Advertisements, manufacturers on TikTok are empowered to deploy related video adverts which stand out and seize individuals’s consideration. Stay climate information informs which artistic is to be served at any given time, making certain the model’s adverts are at all times as related because the native climate circumstances.
STRATEGY 3: Dynamic Geo Advertisements
Join together with your viewers with domestically related adverts.
Localization is a crucial issue within the TikTok algorithm. With Shakr’s Dynamic Geo Advertisements, manufacturers can create hyper-localized video adverts. By creating distinctive video creatives inside the model’s native demographics, manufacturers can create hyper-local video campaigns to interact the model’s native TikTok customers.
How one can get began with Shakr
STEP 1: Strategize
Tell us your marketing campaign goal. We are going to craft an motion plan to get you there.
STEP 2: Put together
Put together your product feed and a artistic template.
STEP 3: Launch
Launch the video marketing campaign by way of the catalog gross sales goal in your TikTok adverts supervisor.
Shakr will assist your model begin creating successful video advert campaigns on TikTok!
We’re right here that will help you create profitable advert campaigns with successful movies on the most popular video-sharing app immediately. Shakr will provide help to create partaking video content material that may assist improve your model’s visibility on TikTok.
Wish to study extra? Request a demo immediately!
References:
Ehlers, Okay. (2022). Council Submit: How Manufacturers Can Leverage TikTok. Retrieved 20 April 2022, from https://www.forbes.com/websites/forbesagencycouncil/2021/07/26/how-brands-can-leverage-tiktok/?sh=768896823b9dForest, A. (2022). Council Submit: Why Manufacturers Should Focus On TikTok Now (And How). Retrieved 20 April 2022, from https://www.forbes.com/websites/forbesagencycouncil/2021/10/11/why-brands-must-focus-on-tiktok-now-and-how/?sh=727702204953
