9 VR Advertising and marketing Examples to Encourage You in 2022

I will not lecture you on the significance of incorporating digital actuality (VR) into your advertising and marketing technique.

What I will do, nevertheless, is share a couple of enjoyable info about VR and present you 9 examples of this know-how used for advertising and marketing a product or a model.

• Shopper and enterprise VR market income is anticipated to succeed in $6.71 billion by the top of 2022, and $12.9 billion by 2024. 
• Augmented actuality, digital actuality, and blended actuality market dimension worldwide is anticipated to leap by greater than 220 billion greenbacks between 2021 and 2028.
• By the top of 2022, it’s estimated that digital actuality {hardware} and software program gross sales will generate greater than $6.4 billion {dollars} in income.
• By the top of 2020, the variety of VR headsets offered is predicted to succeed in 82 million — a 1,507% improve from 2017 predicted totals.

VR is rising in its adoption, and it’s value contemplating including it to your advertising and marketing channels within the coming 12 months.

What Is VR?

VR, quick for digital actuality, is software program that immerses customers in a three-dimensional, digital interactive atmosphere — normally by headset with particular lenses — to simulate a real-life expertise. Many VR experiences happen in 360 levels. 

Whereas motion pictures, for instance, permit audiences to expertise the movie as if they’re a personality within the scene, companies use VR to exhibit and promote their merchandise to potential prospects. The truth is, many industries have discovered a use of VR to move individuals to locations they may in any other case should journey to or just think about. 

Earlier than we dive into some examples of companies which have used VR for advertising and marketing, it’s value noting that digital actuality has a couple of key variations from one other time period you may’ve heard earlier than in the identical sphere: augmented actuality. The video under runs by way of the important thing variations. 

Searching for inspiration on your personal VR advertising and marketing marketing campaign? Look no additional. Under are 9 of our favourite VR advertising and marketing campaigns and the way they served the corporate’s advertising and marketing technique.

1. Gucci City

Excessive-end style home Gucci lately launched Gucci City, a digital world throughout the Roblox metaverse. Gamers can discover the city, study the home’s historical past, and join with different individuals within the sport. 

The interactive parts of Gucci City are the mini-games, the browsable artwork exhibitions, and the Gucci retailer the place individuals should purchase garments for his or her Roblox avatars. When customers put on the clothes they’ve bought, they’ll spark conversations with others which might be curious in regards to the distinctive gadgets and, consequently, are impressed to go to and uncover what the city has to supply. 

2. Sephora Attempt-on Kiosk

Magnificence retailer Sephora has kiosks the place guests can just about check make-up merchandise on their face to make sure they’re glad with the way it seems to be earlier than making a purchase order. These kiosks are a high-value advertising and marketing instrument, offering a singular hybrid expertise to assist prospects get probably the most out of their in-store go to. 

Whereas Sephora does permit bodily testing of its merchandise, not everybody may need to achieve this, so the kiosks are an extra choice. It’s additionally useful for buyer satisfaction, as individuals can see precisely what the merchandise appear like forward of time to make sure they spend cash on one which works finest for them and their wants.

3. Wendy’s and VMLY&R: Holding Fortnite Recent

Wendy’s created an enticing VR advertising and marketing expertise inside Fortnite’s digital world, leveraging native gameplay associated to its enterprise: beef. Fortnite gamers would transport beef to freezers at close by eating places and earn cash after they had been profitable. 

To make it a extra brand-relevant expertise, Wendy’s tasked its advertising and marketing company, VMLY&R, to create an avatar that resembled its mascot, Wendy. The agency then streamed on Twitch, the place viewers might watch the brand new Wendy’s avatar break into eating places and destroy freezers: 

In the course of the stream, mentions of Wendy’s on social media went up by 119%, and it was considered for a complete of 1.52 million minutes by 1 / 4 of one million viewers. Viewers additionally started smashing freezers inside their video games, tweeting in regards to the stream, and commenting within the feed’s remark thread. 

Like a business or native advert, the marketing campaign’s aim was to remind audiences that Wendy’s makes an effort to serve the freshest beef to its prospects, which is why it was so related that customers obtained cash the quicker they had been in a position to transport beef to the freezers. 

4. A Tribal Previous: Bear River, a Nation: What Can Eeling Train Us? 

In partnership with Oculus, Jessica Cantrell created a 360° movie venture the place tribal members shared their tales and reconnected younger individuals with their group’s previous. 

It was a type of group storytelling that leveraged an rising VR instrument to market the story and to assist members of a traditionally marginalized group be taught extra about their tradition. 

5. Lowe’s: Holoroom How-To

Anybody who’s gone by way of the angst of being a first-time purchaser is aware of the unfathomable energy of paperwork and funds to undermine the enjoyable of designing or adorning a brand new dwelling.

That is why Lowe’s determined to step in and assist out owners — or leisure DIY fanatics — with a digital skills-training clinic that makes use of HTC Vive headsets to information members by way of a visible, instructional expertise on the how-to of dwelling enchancment.

Now, prospects can embark on their do-it-yourself renovation goals while not having to pay for knowledgeable and with the schooling, they should succeed on their very own. 

6. Boursin: The Sensorium

Cheese model Boursin created a VR expertise to take customers on a multi-sensory journey by way of a fridge to make clear its merchandise’ taste profiles, meals pairings, and recipe concepts.

The aim? To boost consciousness amongst U.Okay. shoppers of Boursin’s distinct style and product choice.

Whereas the VR installment was a part of a stay experiential advertising and marketing marketing campaign, the remainder of us can get a style — pun supposed — of the digital expertise by way of this YouTube video.

7. Adidas: Delicatessen

Adidas partnered with Someplace Else, an rising tech advertising and marketing company, to observe the mountain-climbing journey of two excessive athletes sponsored by TERREX (a division of Adidas).

And what good is mountaineering to an viewers if you cannot give them a 360-degree view of the journey?

Viewers might observe the climbers, Ben Rueck and Delaney Miller, actually rock for rock and climb together with them. You heard that proper — utilizing a VR headset and holding two sensory distant controls in every hand, viewers might scale the mountain of Delicatessen proper alongside Rueck and Miller.

In response to Someplace Else, this VR marketing campaign served to “discover an unforgettable solution to market TERREX, [Adidas’s] line of outside attire & equipment.” What the corporate additionally did, nevertheless, was introduce viewers to an exercise they may have by no means tried in any other case and instill an curiosity within the expertise.

Take a look at the marketing campaign’s trailer under.

8. Toms: Digital Giving Journey

Toms, a well-liked shoe firm, is well-known for donating one pair of footwear to a toddler in want each time a buyer buys a pair. This charitable developer discovered a brand new solution to encourage its prospects to offer — sporting a VR headset.

Blake Mycoskie, the founder and Chief Shoe Giver of Toms, narrates Tom’s Digital Giving Journey with certainly one of his colleagues.

As they describe the story of Toms’ founding, their VR expertise takes viewers on a visit by way of Peru, the place Blake and the shoe-giving crew go to a faculty of youngsters who’re about to obtain the footwear they want for the primary time.

What Toms’ VR marketing campaign does so properly is one thing cause-driven organizations worldwide wrestle to do: Present donors precisely the place their cash goes. Even with no VR headset, the video under provides you an intimate expertise to place Toms in your record on your subsequent shoe buy.

9. DP World: Caucedo Services Tour

DP World is a world commerce firm that helps companies transport items worldwide. As the corporate opens new terminals, nevertheless, they want a solution to present their prospects what DP World’s property has to supply.

DP World’s Caucedo facility within the Dominican Republic is only one of a number of DP World properties utilizing VR to advertise its giant and sometimes mysterious ships and land plenty as they immediately seem in a group.

Commerce logistics isn’t an thrilling business for everybody, however that is precisely why a 360-degree tour of DP World’s terminal is so useful right here. Present individuals simply how environment friendly, protected, and essential these properties are to sure companies — with out making them placed on a hardhat and stroll by way of the port itself — and you’ll achieve large group assist.

Navigating VR in Advertising and marketing

As you learn this, you may be considering, “Why ought to a small-business marketer like myself be studying about high-priced VR campaigns?” 

Effectively, though VR may be too expensive for a lot of. advertising and marketing budgets, it is getting an increasing number of considerable in society, Because it grows, we’re seeing a handful of manufacturers leverage it for product promotion and digital storytelling. And, when you won’t be capable of create a VR-based marketing campaign, you’ll be able to collect some nice takeaways associated to advertising and marketing innovation, content material advertising and marketing, or visible storytelling which can provide you different concepts of easy methods to higher work together along with your digital viewers.

Wish to see how different rising applied sciences will affect your advertising and marketing? Take a look at A Sensible Method to Rising Tech for SMBs: AI, Blockchain, Cryptocurrencies, IoT, and AR/VR.