If your enterprise or model desires to focus on the youthful technology, particularly Gen Z and Millennials, then TikTok is the proper platform, despite the fact that all age teams now use it.
Nevertheless, these days, simply having a TikTok presence isn’t sufficient on this pool of well-known content material creators and types.
Earlier than organising your social media campaigns, you need to set clear targets and measure them with the assistance of TikTok analytics instruments.
To make your job simpler, I scoured the web and located the very best obtainable TikTok monitoring instruments, each free and paid.
1. Socialinsider
Socialinsider is a social media instrument that gives premium social media analytics and reporting, aggressive insights, model metrics, and social media marketing campaign reviews.
With Socialinsider, you possibly can measure the efficiency of your TikTok account and monitor all of the significant TikTok metrics – from best-performing posts, engagement fee to the very best instances to publish on TikTok based mostly on engagement, interactions, whole performs, and extra.
Questioning how our TikTok analytics dashboard is structured? Let’s discover among the highlights.
First cease: the key metrics part, the place you possibly can see crucial metrics to trace for TikTok, multi function place:
A few of these metrics are detailed additional down within the dashboard, for further readability. Such is the case with engagement evolution.
Since TikTok is all about virality, you possibly can see when your content material is getting file quantities of engagement.
And work out which hashtags are bringing you all this engagement:
Or what are the very best instances to publish on TikTok, based mostly on our evaluation:
General, Socialinsider is an in-depth knowledge TikTok analytics instrument that may show you how to enhance your content material efficiency and measure the success of your TikTok campaigns.
It’s also possible to profit from in-depth insights into your opponents’ campaigns with complete TikTok knowledge and the choice to supervise your TikTok influencer community simply.
Value: begins from $124 monthly. There’s additionally a 14-days free trial, so you possibly can take a look at it earlier than investing.
Additionally, be at liberty to e-book a demo to see on-point examples of how this TikTok analytics instrument may also help you ace your TikTok advertising recreation!
2. Analisa.io
Analisa.io is an Instagram and TikTok social analytics instrument powered by synthetic intelligence.
Geared toward influencers, model entrepreneurs, publishers, and companies, it may be used to research public profiles and show you how to reach social media. Analisa.io may also function a TikTok hashtag analysis instrument.
Analisa.io gives key metrics, easy-to-digest graphs, and insights for TikTok content material optimization.
These are the important thing characteristic you could find in Analisa’s reviews:
- profile evaluation
- follower demographics and authenticity
- marketing campaign reporting
- content material and influencer optimization
- aggressive evaluation
Though their primary analytics is 100% free-to-use, it doesn’t embody any TikTok analytics knowledge. For that, you must select from certainly one of their three paid social plans.
Value: begins from $149 monthly.
3. Popsters
Popsters is a widely known social media instrument that gives social media managers and influencers communities with social exercise insights.
With Popsters, you possibly can examine, get TikTok stats, and measure the effectivity of your posts.
Type your posts by recognition, textual content size, engagement, date, or every other attribute to verify what sort of content material finest resonates along with your viewers.
It’s also possible to have a look at the full knowledge and the common effectivity of posts printed at totally different instances with totally different hashtags or attachments. Enhance your TikTok statistics and general web page exercise.
Value: begins from $9.99 monthly and there’s additionally a 7-days free trial.
4. Pentos
Pentos prides itself on offering smarter methods to do TikTok advertising via monitoring and analytics options.
With this TikTok analytics instrument, you may get insights on accounts, songs, movies, artists, traits, and challenges, which is fairly cool, contemplating you could monitor your campaigns based mostly on many extra options quite than simply customers or hashtags.
Monitoring your outcomes based mostly on songs or movies is basically useful, contemplating that TikTok revolves round challenges.
Value: begins from $29 monthly.
5. Quintly
As a whole social media analytics answer, Quintly gives insights and knowledge evaluation for companies and entrepreneurs.
With Quintly, you possibly can measure  social media efficiency throughout numerous platforms, together with Fb, Twitter, Instagram, TikTok, LinkedIn and YouTube.
This app’s energy lies in its extremely customizable dashboards and enormous choice  (500+) of social media metrics that may show you how to create all types of significant analyses.
With regards to TikTok, Quintly lets you monitor a number of accounts and extract helpful knowledge about them, resembling followers depend, variety of likes and views, feedback, shares and extra.
Value: begins at $315 / month, billed yearly. They’ve a flat charge for all of their options + €15 per profile + €20 per consumer.
6. Exolyt
Exolyt is a TikTok analytics instrument designed for influencers, entrepreneurs, and content material creators who wish to upscale their efficiency on the platform.
It gives insightful reviews, quick access to newest traits, and automated monitoring of selling campaigns.
With Exolyt, you’ll have entry to loads of knowledge on your TikTok account evaluation, overlaying profiles, movies, hashtags, and influencer campaigns.
One other cool characteristic is you could group TikTok content material by labeling it in line with your wants. Afterward, you possibly can filter views and exports based mostly on the label teams you’ve got created.
Value: begins from $49 monthly for the influencer package deal.
7. TikBuddy
This platform gives on-line analytics, administration, and advertising options for TikTok, plus a free browser extension that integrates immediately into TikTok that can assist you run your account with ease.
TikBuddy gives the next companies:
- Business Insights – it’s a characteristic powered by enterprise analysis and amplified by professional interviews and fast suggestions by the report on quick video+vertical business.
- Analytics & Administration – gives knowledge monitoring, evaluation, and account administration for TikTok.
- Influencer Advertising – join advertising to actual enterprise for manufacturers by offering manufacturers a pre-advise, ongoing monitor, and after suggestions.
Moreover, with this TikTok analytics platform, you possibly can uncover high-ranking world TikTok creators, based mostly on class rank, development followers rank, and development rank.
Value: begins from $69 monthly.
8. Sociality.io
Sociality.io is a platform that simplifies social media monitoring, engagement, and reporting for companies. It permits customers to handle a number of social media accounts from a single dashboard, together with Fb, Twitter, Instagram, LinkedIn, and TikTok.
Its strongest options embody content material calendars, staff collaboration, automation, analytics, and monitoring model mentions and opponents.
This platform additionally gives real-time alerts and notifications, so that you will be all the time conscious necessary conversations and traits.
Value: begins at $83 /month, billed yearly
9. Tikrank
Tikrank is a free TikTok influencer analytics instrument that goals to assist customers analyze TikTok creators’ traits.
In comparison with different TikTok analytics instruments, Tikrank is fairly primary, because it gives a database with kind of a million influencers the place customers can discover details about their variety of views, followers, and movies.
Nevertheless, this TikTok instrument continues to be useful if you wish to bulk obtain TikTok movies or choose the correct influencers for potential partnerships.
Value: free to make use of.
Closing ideas
Since TikTok has already stolen the social media highlight and isn’t planning on going wherever, optimizing your advertising technique is a should, simply as it’s for every other channel.
A TikTok analytics instrument can present helpful insights on how your profile and campaigns are performing and show you how to enhance your general technique.
Right here’s a fast recap of the very best TikTok analytics instruments we have talked about:
- Socialinsider
- Analisa.io
- Popsters
- Pentos
- Quintly
- Exolyt
- TikBuddy
- Sociality.io
- Tikrank
I hope this checklist eased your resolution course of, now it’s as much as you to decide on the proper TikTok analytics instrument that most accurately fits your wants.
