E mail advertising is the lifeblood of a profitable SaaS enterprise.
Why?
Since you, the marketer or proprietor behind mentioned SaaS enterprise, are the proprietor and operator of your e-mail listing — that’s not the case with most different platforms, corresponding to Fb, Instagram, or Tik Tok, the place algorithmic gatekeepers can restrict your attain on a whim.
You may contact your e-mail listing whenever you need, the way you need, with no matter give you need. They characterize site visitors you can drive wherever you want.
However how do you market to them successfully?
Right here’s our full information to rising, managing, and advertising your e-mail listing as a SaaS enterprise.
What’s a SaaS E mail Advertising Technique?
A SaaS e-mail advertising technique is an organized plan for successfully rising, managing, and advertising your SaaS enterprise’s e-mail listing. It ought to embrace techniques like:
- Rising your listing via content material upgrades, gated content material gives, lead magnets, and so forth.
- Automating a part of the onboarding course of with automated emails
- Segmenting your listing into teams to ship focused messages
- Crafting compelling topic traces and writing participating content material
- Testing totally different methods and optimizing campaigns for higher outcomes
- Analyzing e-mail efficiency utilizing information from platforms like ClickFunnels
- Integrating with different advertising channels, corresponding to social media, for optimum attain
These are just some of the techniques you’ll be able to make use of in your SaaS e-mail advertising technique (and we’ll dive into loads of these in additional element quickly). When applied appropriately, these techniques might help you construct an engaged and dependable viewers that can drive progress to your SaaS enterprise.
Why is E mail Advertising Necessary for SaaS Companies?
As I discussed earlier, an e-mail listing represents an viewers that you just personal and might market to instantly (with out gatekeepers). This makes e-mail advertising one of the highly effective instruments in your SaaS enterprise’s arsenal.
In reality, Russell Brunson and lots of different SaaS entrepreneurs declare you can anticipate to make your corporation about $1 monthly per subscriber.
The larger your listing, the more cash you make.
Not solely are you able to ship gives and content material to your e-mail listing everytime you need, however it’s also possible to observe their engagement with it to see what works (and what doesn’t).
E mail is an effective way to remain top-of-mind together with your clients and hold them engaged. Plus, it’s a serious driver of conversions (particularly for SaaS companies).
E mail advertising is without doubt one of the only methods to develop your SaaS enterprise; if you wish to see actual outcomes together with your campaigns, then investing in an e-mail advertising technique is essential.
Confirmed Methods to Develop Your SaaS E mail Advertising Record
Earlier than we discuss advertising to your listing, we’re going to share some confirmed methods you should use to construct (when you’re simply beginning out) or develop (when you’ve already bought an inventory) your e-mail listing.
Content material Upgrades
Content material upgrades are one of the efficient methods to develop your SaaS e-mail listing. They’re like lead magnets, however higher — as an alternative of providing a generic freebie, you provide one thing specialised associated to a weblog put up or net web page that somebody is already studying.
Lead Magnets
Lead magnets are freebies that you just provide in change for an e-mail handle. These could be something from a free book to a video course or webinar.
Referral Packages
Referral packages work by incentivizing present clients to refer new clients (and acquire their contact data) in change for rewards like reductions or bonus content material.
Social Media Campaigns
Social media campaigns are an effective way to achieve new audiences and acquire their contact data. Platforms like Fb, Instagram, and Twitter assist you to create posts that hyperlink again to touchdown pages the place folks can enter their e-mail addresses. You may run advertisements or construct a following organically that funnels to your e-mail listing.
Giveaways
Giveaways are one other nice approach to develop your e-mail listing. All it’s good to do is provide a prize (often one thing associated to your corporation) and ask folks to enter their contact data with a purpose to be eligible for the drawing.
Influencers
Influencers are social media customers with massive followings who might help you attain extra folks. You may both pay them to advertise your corporation/giveaway or provide them a fee for every sale they refer.
Webinars
Webinars are an effective way to attach together with your viewers and construct relationships. Throughout the webinar, you’ll be able to interact folks and acquire their contact data.
These are just some of the techniques you should use to develop your SaaS e-mail listing. Implementing a number of of those methods will provide you with an engaged viewers of individuals you can market to instantly.
If you wish to be taught extra about rising your e-mail listing, try our full information over right here.
9 Methods For Profitable SaaS E mail Advertising Campaigns
Now let’s dive into a number of the greatest methods you’ll be able to market your e-mail listing as a SaaS enterprise.
1. Create a Cleaning soap Opera Sequence
What do you ship somebody after they first join your e-mail listing?
Clearly, it’s good to welcome them and ship what was promised (lead magnet, masterclass, and so forth.)… however then it’s good to take them on a journey.
Particularly, a journey to study your model, your software program, and the issues you’re in a position to clear up for them.
How do you do this?
By utilizing a cleaning soap opera sequence.
This can be a collection of 5-7 each day emails that comply with the normal storytelling arc. Every e-mail ought to construct on the one earlier than it and ship compelling content material and free presents that hold folks engaged.
What story are you telling?
You’re telling the story of your ultimate consumer — it could be your individual story or a consumer’s story — both means, the brand new subscriber ought to be capable of relate and begin to see how your software program can clear up their issues.
You end the e-mail sequence with urgency or shortage to encourage them to sign-up now reasonably than later.
This course of is extraordinarily efficient for changing a portion of recent subscribers into clients throughout the first week.
Take a look at the video under to see how this works in additional element…
2. E mail Usually
One other essential consider profitable SaaS e-mail advertising campaigns is frequency.
Give it some thought…
Relating to e-mail advertising, you wish to ship emails usually sufficient that folks don’t neglect who you might be.
Now we’re going to say one thing controversial right here…
And this comes after years of e-mail advertising ourselves…
However there’s actually no such factor as too many emails relating to e-mail advertising to your SaaS enterprise.
In reality, right here at ClickFunnels, we’ve all the time discovered that the extra we e-mail… the more cash we make.
You’re in all probability considering, However received’t plenty of folks get irritated and unsubscribe?
Sure, however that’s a great factor.
Why? As a result of it permits you to focus your consideration on the individuals who truly wish to hear from you and wish what you’re providing.
Plus, it’s higher to your backside line in the long term.
If somebody isn’t concerned with what it’s important to say and goes to unsubscribe anyway, why would you wish to waste your vitality advertising to them?
It’s higher to only allow them to go and ship extra emails to the people who find themselves truly engaged.
At ClickFunnels, we e-mail our viewers each single day and have seen nice outcomes from it (generally a number of occasions per day).
If you wish to discover ways to shortly and simply write emails, try the video under.
3. Use Versatile E mail Advertising Software program
E mail advertising is essential, however when you don’t use highly effective and versatile software program from the get-go, issues can shortly find yourself getting cluttered.
You may need to combine, as an illustration, touchdown web page builders with e-mail autoresponders, and different software program corresponding to webinar and podcasting choices.
Additionally, you may want to make use of totally different software program for various segments of your listing, corresponding to consumers vs. non-buyers.
Utilizing the precise e-mail advertising software program could make all of the distinction in how effectively your campaigns carry out and the way straightforward they’re to arrange.
So…
Meet ClickFunnels!
ClickFunnels e-mail advertising software program is simply as versatile and complicated as different e-mail service suppliers, but it surely ALSO offers you the power to construct web sites, touchdown pages, and gross sales funnels. You may even create and promote on-line programs, construct an eCommerce vein of your website, or craft a membership website and funnel.
That’s not all.
ClickFunnels doubles as an affiliate supervisor, CRM, venture supervisor, and information analyzer. After we created ClickFunnels 2.0, we set the aim of giving companies all the things they should handle, develop, and maintain their on-line presence.
You may attempt us out without cost by clicking right here!
4. Automate Person Onboarding
For SaaS companies, the secret is buyer retention.
To remain afloat — and to extend MRR — you don’t simply must get new clients, it’s good to hold paying clients onboard for weeks, months, and years to return.
That’s why onboarding is so essential.
Nevertheless, onboarding could be time-consuming and expensive. That’s why automation is essential.
Whether or not it’s via an autoresponder collection or a rigorously curated e-mail sequence, automating your person onboarding course of will prevent hours of guide labor each single month. Plus, it’ll additionally be sure that new clients get the assistance that they want and don’t drop off the wagon earlier than they even get an opportunity to make your software program work for them (particularly when you provide a free trial).
Throughout the onboarding sequence, you’ll wish to embrace emails with useful data, corresponding to:
- Recommendations on get essentially the most out of your software program
- Product tutorials and demos
- Help sources
- FAQs and troubleshooting recommendation
By automating your onboarding course of, you’ll give your corporation a greater likelihood of retaining new clients for longer and guaranteeing that they stick round for the lengthy haul.
As an added bonus, it’ll additionally liberate your time so you’ll be able to give attention to different essential duties.
5. Leverage Deserted Cart Emails
Though it’s a technique that’s principally well-liked with eCommerce manufacturers, deserted cart emails can be used to nice impact with SaaS companies.
Deserted cart emails are a sort of automated e-mail sequence that’s despatched when somebody has added an merchandise to their procuring cart however then left the web site with out making a purchase order.
When somebody abandons their cart earlier than they’ve made a purchase order, it’s an excellent alternative so that you can win them again.
You may ship an e-mail letting them know that in the event that they don’t full their buy now, they’ll miss out on an unique provide or low cost. You would additionally attempt providing them an prolonged free trial, a money-back assure, or a lower-tier plan.
No matter which tactic you resolve to make use of, deserted cart emails could be an effective way to transform leads into clients and improve your income.
So don’t neglect to leverage this highly effective automated e-mail sequence in your SaaS e-mail advertising campaigns!
6. Focus On Constructing The Relationship
A pessimist may outline advertising as manipulation.
However nice entrepreneurs perceive that the connection all the time comes earlier than the sale.
That’s why it’s so essential to give attention to constructing relationships together with your subscribers, not simply pushing them towards a sale.
When crafting your emails, as an alternative of launching straight right into a gross sales pitch, take into consideration how one can present worth and begin forming an ongoing relationship with every buyer. You need them to open your emails just because they’re from you… and so they get pleasure from/discover worth in studying them.
Probably the greatest methods to do that is to supply useful recommendation, provide instructional content material, and curate attention-grabbing sources. You can even create buyer success tales or spotlight a optimistic expertise that somebody has had together with your product.
By doing all of these items, you’re displaying your clients that you just care about them as folks — not simply their wallets. That’s how relationships are fashioned, and that’s the kind of relationship you need your clients to have with your corporation.
7. Nurture Your Associates
For a lot of SaaS companies (together with ours!), affiliating advertising is without doubt one of the fundamental methods they unfold the phrase and get new clients.
And you may double down in your e-mail advertising efforts to associates to nurture these relationships, giving them the property and motivation they should promote your software program successfully.
Create automated e-mail sequences that thank them for signing up, present useful details about use the associates program, ship promotional property they will use of their campaigns, and allow them to know at any time when you have got particular gives or reductions obtainable.
By nurturing your associates via e-mail advertising, you’re displaying that you just really worth their assist and loyalty, which is an effective way to spice up your gross sales and improve buyer retention.
8. Permit Subscribers to Phase Themselves
Though you should use automation to phase your e-mail listing, it’s additionally useful to offer subscribers the chance to decide on what kind of content material they obtain.
For instance, if somebody is concerned with sure subjects or product updates, allow them to join a selected e-mail listing. It will be sure that they solely obtain emails which might be related and attention-grabbing to them, and it’ll stop them from unsubscribing resulting from overwhelming inbox litter.
You can even give subscribers the power to replace their e-mail preferences proper within the emails you ship them. This makes it straightforward for folks to remain up-to-date together with your content material, whereas nonetheless guaranteeing that they solely obtain emails which might be related to them.
By giving subscribers the power to phase themselves, you’re constructing a extra engaged listing that will probably be more likely to open and click on via in your emails — resulting in increased conversions and elevated income.
9. Ship to Non-Openers
If you ship your SaaS e-mail advertising campaigns, solely a portion of individuals will open your emails — that’s regular.
However what about all of the individuals who didn’t open?
Is there a approach to attempt to reengage them?
Sure! By sending to non-openers, you’ll be able to attain out to these subscribers who haven’t been participating together with your emails and provides them yet one more likelihood to open it.
You are able to do this by creating a brand new automated e-mail sequence that goes out just a few days after the unique one. The content material of those emails could be the identical as the unique (it doesn’t matter since these folks didn’t open them), however the topic traces needs to be totally different.
By sending to non-openers, you’ll be able to reengage these subscribers who could have missed your message the primary time round — serving to you improve conversions and enhance income from e-mail advertising.
Remaining Ideas
SaaS e-mail advertising is crucial for any software program enterprise that wishes to extend the lifetime worth of its clients.
By leveraging totally different techniques corresponding to deserted cart emails, nurturing relationships with clients and associates, and offering subscribers with the choice to phase themselves, you’ll be able to be sure that your SaaS e-mail advertising campaigns are profitable.
Finally, the important thing to success is knowing your clients and offering them with helpful, attention-grabbing content material — not simply pushing gross sales pitches. With that method in thoughts, you’ll be effectively in your approach to reaching larger conversions and better income.
