One of the best gross sales efforts are typically knowledgeable by traits throughout the broader gross sales panorama. That is why staying on high of key gross sales statistics is so essential for salespeople seeking to prospect successfully, analysis incisively, conduct well-received outreach, and stay as productive as potential.
To assist gross sales professionals get there, we have compiled an inventory of info and figures at the moment shaping the follow in 2022 — together with info pulled from HubSpot’s latest survey of over 1,000 international gross sales reps, managers, and leaders.
Let’s dive in.
Gross sales Prospecting Statistics
Gross sales Observe-Up Statistics
Gross sales Electronic mail Statistics
Gross sales Productiveness Statistics
Referral Gross sales Statistics
Gross sales Profession Statistics
Gross sales Expertise Statistics
Distant Gross sales Statistics
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Gross sales Statistics [2022]
Gross sales Prospecting Statistics
1. Prime sellers spend an common of 6 hours each week researching their prospects. (Crunchbase)
2. Want and price range are the two largest components in whether or not a prospect connects with a rep. (RAIN Group)
Gross sales Observe-Up Statistics
3. 64% of gross sales professionals who cross-sell say e mail follow-up is the best cross-selling technique (HubSpot)
4. 60% of consumers say no 4 instances earlier than saying sure. (Invesp)
5.48% of salespeople by no means even make a single comply with up try. (Invesp)
6.80% of gross sales require 5 follow-up calls whereas. (Invesp)
7. 44% of salespeople surrender after one follow-up name. (Invesp)
Gross sales Electronic mail Statistics
8. Personalizing e mail topic traces results in a 22% improve in open charge. (Outreach.io)
9. 33% of individuals open emails primarily based on the topic line alone. (SuperOffice)
10. Electronic mail is nearly 40 instances higher at buying new prospects than Fb and Twitter. (The Brevet Group)
11.<43% of gross sales professionals say e mail is the best channel for promoting (HubSpot)
Gross sales Name Statistics
12. 69% of consumers have accepted chilly calls from new suppliers. (Crunchbase)
13.57% of C-level consumers desire to be contacted by way of telephone. (Crunchbase)
14. Organizations that don’t chilly name skilled 42% much less development than those that used the tactic. (Crunchbase)
15. On common, it takes eight chilly names to succeed in a prospect. (Crunchbase)
16. When you’re speaking to the decision-maker, six is the perfect quantity of calls to win a sale. (Crunchbase)
17. One of the best time of the workday to make gross sales calls to prospects is between 4:00 to five:00 pm. (Callhippo)
18. One of the best day to name your prospects is Wednesday. (Callhippo)
19. The second finest time to name prospects is between 11:00 AM -12:00 PM. (Callhippo)
20. One of the best time to make gross sales calls is inside an hour of receiving their preliminary inquiry. (Callhippo)
21. The worst instances to name prospects are Mondays and the second half of Fridays. (Callhippo)
Social Promoting Statistics
22. 56% of gross sales professionals use social media to seek out new prospects. (HubSpot)
23. 67% of gross sales professionals who use social media to seek out new prospects say Fb is likely one of the handiest platforms. (HubSpot)
24. 63% of gross sales professionals who use social media to seek out new prospects say LinkedIn is likely one of the handiest platforms. (HubSpot)
25. 62% of gross sales professionals who use social media to seek out new prospects say Instagram is likely one of the handiest platforms. (HubSpot)
26. 51% of gross sales professionals who use social media to seek out new prospects say YouTube is likely one of the handiest platforms. (HubSpot)
27. 48% of gross sales professionals who use social media to seek out new prospects say TikTok is likely one of the handiest platforms. (HubSpot)
28. 39% of gross sales professionals who use social media to seek out new prospects say Reddit is likely one of the handiest platforms. (HubSpot)
29. 55% of gross sales professionals use social media to analysis prospects and their companies. (HubSpot)
30. 74% of gross sales professionals who use social media to analysis prospects and their companies say LinkedIn is likely one of the handiest platforms. (HubSpot)
31. 66% of gross sales professionals who use social media to analysis prospects and their companies say Fb is likely one of the handiest platforms. (HubSpot)
32. 60% of gross sales professionals who use social media to analysis prospects and their companies say Instagram is likely one of the handiest platforms. (HubSpot)
33. 45% of gross sales professionals who use social media to analysis prospects and their companies say Twitter is likely one of the handiest platforms. (HubSpot)
34. 45% of gross sales professionals who use social media to analysis prospects and their companies say Reddit is likely one of the handiest platforms. (HubSpot)
35. 45% of gross sales professionals who use social media to analysis prospects and their companies say YouTube is likely one of the handiest platforms. (HubSpot)
Gross sales Productiveness Statistics
36. 47% of gross sales leaders observe CRM utilization as a productiveness metric. (HubSpot)
37. 41% of gross sales leaders observe calls made as a productiveness metric. (HubSpot)
38. 37% of gross sales leaders observe emails despatched as a productiveness metric. (HubSpot)
39. 36% of gross sales leaders observe conversations as a productiveness metric. (HubSpot)
40. 35% of gross sales leaders observe use of gross sales instruments as a productiveness metric. (HubSpot)
41. 33% of gross sales leaders observe proposals despatched as a productiveness metric. (HubSpot)
42. 31% of gross sales leaders observe variety of follow-ups from high-quality leads as a productiveness metric. (HubSpot)
43. 30% of gross sales leaders observe scheduled conferences as a productiveness metric. (HubSpot)
44. 54% of gross sales leaders say calls made is likely one of the most vital productiveness metrics to trace. (HubSpot)
45. 54% of gross sales leaders say variety of follow-ups from prime quality leads is likely one of the most vital productiveness metrics to trace. (HubSpot)
46. 54% of gross sales leaders say CRM utilization is likely one of the most vital productiveness metrics to trace. (HubSpot)
47. 54% of gross sales leaders say proposals despatched is likely one of the most vital productiveness metrics to trace. (HubSpot)
48. 52% of gross sales leaders say conversations is likely one of the most vital productiveness metrics to trace. (HubSpot)
49. 50% of gross sales leaders say demos or gross sales shows is likely one of the most vital productiveness metrics to trace. (HubSpot)
50. 48% of gross sales leaders say social media interactions is likely one of the most vital productiveness metrics to trace. (HubSpot)
51. 47% of gross sales leaders say use of gross sales instruments is likely one of the most vital productiveness metrics to trace. (HubSpot)
52. 47% of gross sales leaders say emails despatched is likely one of the most vital productiveness metrics to trace. (HubSpot)
Referral Gross sales Statistics
53. 56% of gross sales professionals get leads from current buyer referrals. (HubSpot)
54. 66.5% of gross sales professionals say leads generated from buyer referrals are the best high quality leads they work work. (HubSpot)
Gross sales Profession Statistics
55. The median OTE for an SDR is $76,000. (Bridge Group, Inc.)
56. The median OTE for an SDR Supervisor is $128,000. (Bridge Group, Inc.)
57. The median OTE for a B2B AE is $132,000. (Bridge Group, Inc.)
58. The median OTE for an AE Supervisor is $156,000. (Bridge Group, Inc.)
59. The median OTE for a Director of Gross sales Growth is $177,000. (Bridge Group, Inc.)
60. The median OTE for a Director AE is $218,000. (Bridge Group, Inc.)
Inside Gross sales Stats
61. Simply 33% of inside sales-rep time is spent actively promoting. (CSO Insights)
62. The common outdoors gross sales name will price $308. In the meantime, the common inside gross sales name prices $50. (Pointclear)
Gross sales Expertise Stats
63. 22% of gross sales leaders say leveraging their CRM to its fullest potential is certainly one of their high objectives in 2022. (HubSpot)
64. 32% of gross sales professionals who leverage a CRM recognized “serving to you retain observe of your leads” as being certainly one of a CRM’s largest advantages. (HubSpot)
65. 25% of gross sales professionals who leverage a CRM recognized “performing as an organized, centralized database” as being certainly one of a CRM’s largest advantages. (HubSpot)
66. 24% of gross sales professionals who leverage a CRM recognized “bettering buyer retention” as being certainly one of a CRM’s largest advantages. (HubSpot)
67. 22% of gross sales professionals who leverage a CRM recognized “providing detailed analytics and reviews” as being certainly one of a CRM’s largest advantages. (HubSpot)
68. 22% of gross sales professionals who leverage a CRM recognized “performing as an organized, centralized database” as being certainly one of a CRM’s largest advantages. (HubSpot)
69. 22% of gross sales professionals who leverage a CRM recognized “serving to you perceive your prospects and their wants ” as being certainly one of a CRM’s largest advantages. (HubSpot)
70. 20% of gross sales professionals who leverage a CRM recognized “streamlining to gross sales cycle” as being certainly one of a CRM’s largest advantages. (HubSpot)
71. 19% of gross sales professionals who leverage a CRM recognized “serving to you establish worthwhile alternatives” as being certainly one of a CRM’s largest advantages. (HubSpot)
72. 19% of gross sales professionals who leverage a CRM recognized “serving to you intend and prioritize your schedule” as being certainly one of a CRM’s largest advantages. (HubSpot)
73. 18% of gross sales professionals who leverage a CRM recognized “growing your productiveness/reduces time spent on administrative duties ” as being certainly one of a CRM’s largest advantages. (HubSpot)
Distant Gross sales Stats
74. 50% of gross sales leaders say reps will comply with a hybrid gross sales mannequin this yr. (HubSpot)
75. 32% of gross sales leaders say reps will comply with an in-person gross sales mannequin this yr. (HubSpot)
76. 17% of gross sales leaders say reps will comply with a completely distant gross sales mannequin this yr. (HubSpot)
77. 44% of gross sales professionals who promote remotely say telephone calls are the best channel for distant promoting. (HubSpot)
78. 21% of gross sales professionals who promote remotely say emails are the best channel for distant promoting. (HubSpot)
79. 18% of gross sales professionals who promote remotely say video chat is the best channel for distant promoting. (HubSpot)
80. 43% of distant or hybrid salespeople say, “Promoting remotely has no influence on my skill to promote.” (HubSpot)
81. 36% of distant or hybrid salespeople say, “Promoting remotely has made it simpler to promote.” (HubSpot)
82. 21% of distant or hybrid salespeople say, “Promoting remotely has made it tougher to promote.” (HubSpot)
83. 46% of gross sales professionals who promote each remotely and in-person say, “Promoting remotely is much less efficient.” (HubSpot)
84. 23% of gross sales professionals who promote each remotely and in-person say, “Promoting remotely is more practical.” (HubSpot)
85. 31% of gross sales professionals who promote each remotely and in-person say, “Promoting remotely and in-person are about the identical.” (HubSpot)
This record clearly would not cowl each issue impacting the gross sales panorama in 2022. Nonetheless, each level right here represents a key pattern that may aid you higher perceive the assets you may leverage, extra successfully interact together with your prospects, and in the end see the exhausting outcomes you are after.
Editor’s observe: This publish was initially revealed in October 2015 and has been up to date for comprehensiveness.
