There’s no denying video is the current and way forward for social media advertising and marketing. Its dynamic, extremely partaking nature is an ideal match for a world that’s at all times on the transfer.
We already know Gen Z – the second largest client demographic globally, after Millennials – has a gentle spot for video content material.
With this in thoughts, the choice to combine much more video content material into your advertising and marketing technique needs to be a no brainer.
However the place to start out?
No worries, we bought you. Carry on studying to find 8 compelling video content material concepts that may increase your engagement on socials and allow you to inform higher tales.
8 Methods of Utilizing Movies to Attain Your Viewers
- Why is video advertising and marketing so vital?
- Match your video content material together with your targets
- Greatest social media channels for video content material
- 8 compelling video content material concepts for social media
4.1. Introduce your model to the world
4.2. Host a dwell Q&A session
4.3. Be part of a problem
4.4. Share consumer testimonials
4.5. Present them the way it’s executed
4.6. Leverage user-generated content material
4.7. Share some listicles
4.8. Flip a weblog submit into a brief video
1. Why is video advertising and marketing so vital?
Having a video advertising and marketing technique is important if you wish to hold your content material contemporary, memorable, and measurable.
Customers really favor video content material over nearly all the pieces else, together with emails, newsletters, weblog posts, and downloadable content material.
Video content material caters to the viewers’s need for brief, compelling items, and it additionally offers entrepreneurs the chance to get extra artistic than ever earlier than. It even provides a higher ROI than Google Adverts, in line with Biteable.
As a result of video is proving to be a top-performing advertising and marketing instrument throughout the board, increasingly more manufacturers and companies are utilizing video of their day-to-day social media technique.
To get a greater concept of how highly effective video is changing into for social media, let’s take a look at some stats. Of their 2022 video survey report, Wyzowl discovered that:
- 91% of companies use video as a main advertising and marketing instrument (greater than ever earlier than!)
- 41% of entrepreneurs adopted video as a advertising and marketing instrument for the primary time in 2022
- 70% of ‘non-video-marketers’ are planning to shift their focus to video in 2023
- 95% of entrepreneurs say video advertising and marketing has helped them increase model consciousness
2. Match your video content material together with your targets
It’s simpler to get began with video advertising and marketing when you may have a transparent aim in thoughts. Meaning figuring out what you need to obtain with a selected sort of video content material.
As an example, for boosting model consciousness, product teasers, Q&As and interviews are an excellent place to start out. For constructing belief, movies based mostly round firm tradition, case research and testimonials are very efficient.
Product launches, announcement movies in addition to how-it-works / tutorial movies work wonders in relation to lead era & buyer retention.
3. Greatest social media channels for video content material
These days, increasingly more social media platforms are leaping on the video content material bandwagon by introducing new video sharing codecs akin to Instagram Reels, Youtube Shorts and so forth.
Nonetheless, video entrepreneurs are inclined to gravitate in the direction of video-first channels the place they’ve entry to extra customization choices, in addition to in-depth analytics knowledge.
Of their video content material research, Wyzowl additionally seemed on the most used platforms for sharing video content material. As anticipated, YouTube got here out on high, adopted by LinkedIn and Instagram.
4. 8 compelling video content material concepts for social media
With so many issues in your each day to-do record as a social media supervisor, it’s not unusual to really feel drained of power and inventive inspiration.
Fortunately, we bought you coated. We’re right here to share some refreshing and interesting video concepts for social media that may get your artistic juices flowing as soon as once more.
If what you want is inspiration for a selected platform, say content material concepts for TikTok movies as an example, we’ve an article masking that in nice element. We even have one on Instagram Reel concepts in addition to LinkedIn.
Totally different platforms name for various kinds of movies, which is one motive why it’s vital to be current on as many platforms because it is smart on your model.
Regardless, at this time we’re sharing 8 contemporary concepts for video content material that work throughout numerous social media channels:
4.1. Introduce your model to the world
We usually don’t get a couple of probability to make a primary impression, and that applies to manufacturers in addition to folks.
Should you’re on social media on behalf of a model or firm and also you haven’t gotten round to correctly introducing your model to the world, put all of it in a video and ship it out.
It may be a highly-produced, elegant-looking video (just like the one from Bic displayed under) or one thing easier, extra uncooked and genuine.
Sometimes, YouTube is the place customers anticipate finding movies with the next manufacturing worth, whereas Instagram and TikTok are go-to spots for uncooked, unedited movies.
The aim of those introductory movies isn’t essentially to promote one thing, however permit your viewers to turn into extra acquainted and join together with your product.
4.2. Host a dwell Q&A session
Increasingly more folks on the web are drawn to candid content material and a dwell Q&A session suits this sample completely.
Most social media platforms, together with YouTube, TikTok, Instagram and Fb mean you can do livestreams and take questions from the viewers in actual time.
YouTube even has a brand new “Stay Q&A” function designed particularly to assist creators higher work together with customers throughout livestreams.
The thought behind a dwell Q&A is to advertise transparency and openness. This may allow you to join together with your viewers and show that your model is genuine.
4.3. Be part of a problem
With so many challenges popping up on social media each minute, it’s very onerous to maintain up. However the upside is that you just at all times have quite a lot of choices at your disposal.
Challenges are an effective way to train your creativity and join together with your viewers, which is able to in flip have a constructive impact in your attain, engagement and different key social metrics.
Right here’s an instance of the well-known model Guess leaping on the “2022 season” development on TikTok to showcase their finest seems to be of the 12 months:
@guess see you subsequent 12 months ❤️ xoxo GUESS #NYE #2023 ♬ suara asli – ID CAPCUT : SUKACIMOL
4.4. Share consumer testimonials
Now this could be a tricky one to tug off, however in the long run it will likely be value it. If your organization or model has a approach of asking for and receiving consumer testimonials in video format, use them to generate extra model consciousness and new leads.
You possibly can both deliver these success tales collectively into an extended compilation or, quite the opposite, break them down into bite-sized, simply shareable social movies you can distribute throughout totally different channels.
It’s vital that these testimonials appear and feel genuine, not staged, and that they impart clearly the advantages individuals are getting when utilizing your services or products.
4.5. Present them the way it’s executed
Any video that falls into the explainer class has a fantastic probability to be a success on socials. Tutorial movies are drastically appreciated throughout all age demographics, from 50 12 months olds trying up new cooking recipes to fifteen 12 months olds trying to find step-by-step make-up tutorials.
Explainers needs to be on the high of each marketer’s thoughts in relation to content material concepts for YouTube movies, in addition to TikTok or Instagram Reels.
Why? As a result of they supply a whole lot of worth to the person. How-it-works movies are instrumental in enhancing your prospects’ understanding of your services or products they usually’re additionally good at constructing model credibility.
Should you’re searching for affirmation on the recognition of instructional movies, know that in line with Wyzowl’s video advertising and marketing research, explainer movies have been the second most created movies in 2022.
4.6. Leverage user-generated content material (UGC)
With regards to social media video content material concepts, UGC is a golden ticket. As Fran Hale from The Drum suggests,
A robust storytelling instrument, UGC acts because the bridge between manufacturers and their viewers because it brings their group nearer collectively and supplies an elevated sense of belonging and unity.
A variety of manufacturers are tapping into the large potential of person generated content material to spice up their engagement, develop their on-line group and ensure their followers really feel seen, heard and included.
That is particularly related in relation to the Gen Z viewers, who likes to actively take part in a model’s journey on social media, notably when that model presents itself as being genuine and approachable.
Fortunately, leveraging user-generated content material on social media may be very simple. Aerie, a US-based ladies’s attire model, always encourages their followers to ship photographs of them carrying Aerie merchandise and shares them on their feed:
4.7. Share some listicles
Listicles are a fast and easy solution to create short-from, extremely partaking video content material for TikTok or Instagram if you’re low on inspiration.
With regards to this sort of content material, the chances are nearly infinite. Relying in your trade or area of interest, you possibly can put collectively a high 5 or high 10 of various instruments, ideas, folks, locations, and many others.
Listicles are very properly obtained by customers, as a result of they provide a whole lot of simply scannable helpful data in a brief time period.
4.8. Flip a weblog submit into a brief video
Why spend extra time brainstorming new brief video content material concepts for social media if you’ve bought a whole assortment of nice concepts sitting in your weblog?
Certainly, this one solely works in case your model already has a web site and implicitly, a weblog part. Supplied that’s the case, you possibly can choose an article in your weblog, break it down into just a few important bite-sized concepts and switch it right into a video.
Not solely will that drive extra engagement to your weblog however it should additionally make your content material way more accessible and simply shareable.
On the finish of the day, maybe the most effective factor about video is that it tells a narrative. And who doesn’t love tales?
So now it’s your flip. Utilizing these video content material concepts we shared, which story will you inform first?
