TikTok developments transfer quick. Between viral dances, memes, recipes, hacks and different developments, it’s exhausting to maintain up. Many manufacturers nonetheless marvel, “What sort of content material ought to we create on TikTok?”
When creating your TikTok advertising technique, it’s a good suggestion to make use of a combination of well-liked TikTok developments in addition to some staples that may depend as evergreen content material. It will assist your channel keep related and well timed.
However with a purpose to sustain with the newest developments, it’s worthwhile to know what they’re.
We’ve compiled an inventory of the highest eight TikTok developments we anticipate to see this 12 months (and past). With every instance, we dive in and share how you should use these developments in your individual TikTok technique.
Prime TikTok developments to affect your 2023 TikTok technique
1. Dance challenges
Dance challenges stay a well-liked development on TikTok—the one factor that’s modified is the tune and the dance. Nonetheless, on condition that TikTok morphed from the lip sync app Musical.ly, it’s no shock that it nonetheless hangs onto its roots. Plus, a number of the most well-known TikTokers grew their following by creating and performing dance challenges.
Manufacturers which have mascots get a little bit of a bonus relating to this. Whereas organizations can at all times have their workforce members take part on a dance problem, there’s one thing about an organization mascot dancing alongside that simply stands out.
Mascots can both take part on an present dance problem or contemplate creating their very own, like Charmin and their new “Charmin Slide” remix.
The model even acquired some well-known TikTokers to publish their personal rendition of the “Charmin Slide” as a enjoyable promotional method.
Consider ways in which your model also can leap on numerous dance challenges. If you happen to scroll via TikTok movies for a bit every week, it’s best to have the ability to compile a constant checklist of dances to your model mascot to affix in on.
2. Pack an order with me
Many small companies have taken to TikTok to construct a group, and one smart way to do this is by packing orders on digicam. This has grow to be so well-liked for sure companies that they’ll obtain feedback from clients requesting that their order is packaged on digicam.
These movies usually are inclined to tackle an ASMR-vibe (extra on that within the subsequent development), making them a double whammy. By making your stockpile visually interesting, you’ll be able to create an enticing video that showcases the way you bundle orders and builds belief by proving to clients that the merchandise they’re shopping for are saved protected and sound.
Right here’s an instance of what any such video may seem like from a small jewellery enterprise.
If you wish to begin creating your individual “Pack an order with me” movies, you’ll need to first focus in your order packaging setup. Create an area the place all your merchandise is housed so to simply seize every merchandise for the order and put it along with the delivery supplies.
3. ASMR/Satisfying movies
We talked about ASMR movies briefly within the final level, however we’re going to the touch on these a bit extra. ASMR stands for autonomous sensory meridian response and it refers back to the tingling sensation one may really feel down their again typically triggered by listening to a sure kind of sound.
These ASMR movies focus solely on sound, like grabbing objects to place into an order, restocking objects (one other well-liked video kind on TikTok) or filling jars together with your product. like we have now on this instance from DTE Magnificence.
ASMR is deemed a kind of satisfying video, however there are a selection of sorts of “oddly satisfying” movies that relate extra to the visible satisfaction the viewer will get, like this skilled baker embellish cookies.
How are you going to make your services or products visually or auditorily satisfying? Brainstorm some concepts then begin filming.
4. Inexperienced display
You’ve heard of a inexperienced display in filming earlier than—it’s utilized in TV and movie to assist add digital results seamlessly. Basically, it’s a inexperienced backdrop that makes it straightforward for editors to superimpose different pictures behind the actors. It’s additionally what’s utilized by meteorologists when sharing maps of the climate.
TikTok additionally has its personal model of a inexperienced display that creators can use of their movies. There are a number of other ways you’ll be able to have your video file overtop the background (the inexperienced display, if you’ll), every of which could be accessed within the “Results” tab when recording your video.
Right here’s an instance of a typical inexperienced display the place Chipotle has recorded somebody speaking over a picture of the menu, sharing details about a few of their new choices.
There are such a lot of other ways you’ll be able to reap the benefits of the inexperienced display in your individual content material, so begin brainstorming and recording your individual movies.
5. Skits
A skit is a kind of quick video used to entertain or inform your viewers through a kind of play or efficiency. These are extraordinarily well-liked on TikTok, particularly in “Karen” skits and tales about customer support. Nonetheless, these could be helpful for various kinds of companies.
Right here’s an instance of The Washington Submit utilizing a skit to clarify a information matter in an easy-to-understand format.
When you have a fancy matter to clarify, contemplate writing a skit to convey the data. This may also be a enjoyable approach to share buyer interactions, speak about new services or products and extra.
6. Day within the life
One other trending TikTok video kind is the “day within the life” video. These comply with somebody (both somebody in your workforce or the enterprise proprietor for a small enterprise) all through their day-to-day duties and actions, particularly the way it relates again to their enterprise.
Right here’s an instance of a bakery proprietor sharing what a day in her life appears like. She creates these movies a number of occasions every week and her followers get pleasure from with the ability to watch as she grows her enterprise.
This development could be emulated in a lot of other ways. Think about having one workforce member take over your TikTok account every week and stroll followers via what their day-to-day job and work load appears like. Or, when you run a small enterprise, contemplate recurrently sharing what you do all through the day. Transparency like that’s not solely attention-grabbing to an viewers however also can encourage others to comply with in your footsteps.
7. Creators take the wheel
Development-setting TikTok creators are fueling the rise of the creator economic system. TikTok is a creator and influencer tradition incubator. It allows well-liked TikTokers to achieve and have interaction thousands and thousands of customers on the app in minutes. They usually do that with out tons of studio tools or highly-produced content material. Really, customers favor content material that feels real and reasonable reasonably than excellent. On the earth of TikTok, anybody could be a creator.
Creators play a key function in connecting folks to manufacturers and merchandise. Entertaining movies that includes actual product critiques proceed to develop in recognition. Hashtags like #TikTokMadeMeBuyIt led to many merchandise reaching file gross sales and utterly promoting out in 2021. Creator product critiques work as a result of folks belief TikTok creators to be real and share trustworthy suggestions a few product.
One of the crucial well-liked meals critics on the platform proper now could be Keith Lee, based mostly in Las Vegas. He’s been reviewing small companies all around the space, inflicting their eating places and meals vehicles to blow up with new enterprise. With that in thoughts, luxurious cookie firm Final Crumb despatched him a field of their cookies for him to evaluate and share his trustworthy opinion.
Faucet into creators to assist co-create your model’s id on TikTok. Do not forget that come-as-you-are content material makes folks really feel like they’ll belief you, the creators you associate with and your merchandise.
8. [Insert subculture here] Tok
The TikTok group has one thing for everybody. That’s why folks worldwide are bonding over area of interest pursuits and creating their very own subcultures. Though subcultures have existed because the daybreak of the web, TikTok has made them extra accessible.
Whether or not you’re serious about #BookTok #FoodTok, #CleanTok or #MoneyTok, it’s straightforward to attach with like-minded individuals who share your passions. Subcultures result in artistic and entertaining movies, however they’re additionally a important locations for self-expression.
To attach with a subculture group, it is very important create content material that feels reliable and genuine to your model. Immerse your self within the subculture and keep updated on present music, jokes, edits and memes.
For a bookstore like Barnes and Noble, it’s straightforward to assimilate into #BookTok. Varied B&N places have their very own TikTok accounts and create content material concerning the bookkeepers’ favourite books, retailer layouts or make the most of enjoyable and related filters, like on this instance under.
Use these TikTok developments in your advertising technique
Reap the benefits of these TikTok developments and extra in your 2023 technique. Sprout’s social listening instruments could make it even simpler so that you can uncover a number of the newest developments and audio clips to make use of. Mix that instrument with our information on the way to go viral on TikTok, you’ll have an unbeatable presence this 12 months.
