On the subject of social media, authenticity trumps virality.
You must constantly submit attention-grabbing content material your audience enjoys to attach and interact with clients, construct relationships, and drive gross sales.
Simpler mentioned than executed, although.
With a number of social media platforms and the ever-growing competitors, arising with artistic social small enterprise social media concepts that catch and maintain consideration is hard.
Your goal buyer desires up-to-date, contemporary content material on their feed at any time when they open their socials. And recycling your previous posts, irrespective of how effectively they carried out, gained’t do you any favors in the long term.
However fret not; I’ve received your again.
At Drip, we at all times preserve a number of social media concepts in hand to make sure our social profiles don’t get stale. Listed below are the eight small enterprise social media concepts that at all times work for us, as confirmed by our superior advertising staff.
1. Use Chew-Sized Video Clips
If social media is the most popular method to market your model, video is the most popular method to market on social media.
There’s a lot you are able to do to market your small enterprise utilizing the facility of video. However our advertising staff advises sticking to short-form movies which can be underneath 60 seconds for max engagement.
Why?
Quick-form movies rank #1 for lead technology and engagement, in accordance with HubSpot‘s 2021 social media traits report. Quick-form video clips normally fare higher on TikTok and Instagram, however they work equally effectively on Twitter and Fb.
Take a cue from MADE. The model does a wonderful job at making brief, fashionable movies that combine naturally on these social platforms—like this submit:
With extra folks working from residence, there was an ongoing joke about the necessity to look sensible for video conferences whereas staying comfy. MADE does a parody of a information merchandise addressing this want whereas positioning its chair as the most effective resolution to the issue.
This makes the submit each partaking and efficient.
Relatable and humorous movies are nice for engagement, however you possibly can at all times experiment with different short-form video content material like:
- Q&As
- Product movies and demo
- How-to’s and explainers
- Infographic animations
- Behind-the-scenes (BTS)
- FAQs
- Podcast snippets
The identical HubSpot examine discovered that whereas youthful audiences favor humorous/fashionable movies reflecting a model’s values, child boomers like watching interactive/instructional content material. So, be certain your movies cater to your audience’s preferences.
2. Put up Firm-Associated Content material
What’s the most recent happening at your organization? Did you launch a brand new product replace or function? Publish one thing on the corporate weblog? Employed a brand new worker?
If sure, submit it on social media.
Present your followers what goes on the within, and preserve them up to date on its progress. This humanizes your model, serving to the viewers join along with your model values and convert and keep along with your firm.
An excellent instance is Scribe’s latest product replace on its LinkedIn web page.
The submit mentions what the function is about, and the way customers can use it. Going a step additional, Scribe additionally shares three of its most requested templates with its customers free of charge to assist them get began.
One other manner to make use of social media for driving your small enterprise’s web site visitors is by sharing hyperlinks to your weblog.
We do that loads at Drip, albeit a bit in a different way.
Twitter threads are all the fashion now and work wonders to extend engagement.
Holding this in thoughts, we ceaselessly create digestible threads protecting the principle speaking factors of the just lately posted weblog posts on our web site after which add a hyperlink to the complete weblog towards the tip of the thread.
Take this Drip tweet, for instance.
To advertise our latest piece on cart abandonment statistics, we did a thread highlighting probably the most attention-grabbing statistics. Discover how we’ve related every statistic so it flows effectively and eventually ended with a CTA to take a look at the weblog.
This will get two issues ticked off: content material for our Twitter profile and extra visitors for our weblog.
3. Curate Content material from Like-Minded Accounts
Your clients don’t wish to pay attention about your model all day. Even your greatest followers.
However they gained’t thoughts seeing weblog posts, podcast clips, movies, and different invaluable sources that assist them study a subject or subject. The thought is to current on-brand, most related info by others in a structured and targeted method to your viewers.
That’s why content material curation is a confirmed method to have interaction and construct a group. However simply since you don’t have to create contemporary content material from scratch, doesn’t imply there’s no arduous work concerned.
Spoiler alert: Loads must be executed.
You must meticulously choose, manage, and current info and sources to offer a particular perspective on a subject or subject.
Listed below are a number of ideas from our advertising consultants:
- Put up trending matters in your goal trade
- All the time give credit score the place due
Drip’s Twitter submit hyperlinks to an article discussing the record-breaking Cyber Monday gross sales and the numerous function e mail advertising performed in hitting these numbers. That is related to our audience comprising ecommerce sellers and e mail entrepreneurs.
Discover how we’ve talked about TechCrunch, the unique writer, within the Tweet to provide them credit score. And we even repurposed our Tweet for Instagram.
Why work more durable when you possibly can work smarter, proper? 😉
4. Launch Giveaways and Contests
Everyone loves free stuff. It’s why contests and giveaways work effectively to refill your content material calendar and produce on the spot engagement. However the place most social media giveaways and contests use ‘Comply with to win’ and ‘RT to win,’ make yours stand out through the use of the next concepts:
- Caption this
- Quickest appropriate reply
- Picture contest
- Inventive reply
- Entry with probably the most likes/retweets/feedback wins
- Tag somebody
- Use hashtags
Kiehl’s is one firm that does giveaways ceaselessly — and does it effectively. Have a look at its latest giveaway submit:
This submit meets all the required standards of a very good giveaway or contest by together with:
- An thrilling present (a hamper of its best-selling merchandise)
- A method to enter the giveaway (following the account, liking the submit, tagging a buddy, and utilizing a hashtag)
- The phrases and circumstances (US solely, 18+ years)
- A level of contact for customers to make clear doubts (the bit.ly hyperlink)
All this helps encourage viewers to take motion and take part.
Distinctive or branded hashtags are the best method to monitor who entered your giveaway free of charge. Discover how even Kiehl’s asks customers to submit utilizing a hashtag.
You too can take into account teaming up with an influencer to advertise your giveaway or contest, after which share their submit by yourself channel to reinforce attain. Be sure to accomplice with somebody related to your trade. In any other case, you’ll find yourself reaching the fallacious viewers.
(Psst—it’s also possible to mix this with a number of nice giveaway emails to get much more participation.)
5. Make Use of Consumer-Generated Content material (UGC)
Reality: Clients belief on-line critiques greater than manufacturers. It doesn’t even matter whether or not these critiques are from identified ones or even strangers!
It’s why user-generated content material (UGC) deserves a spot in your checklist of influential social media content material concepts.
UGC is the extra visible model of a buyer evaluate or testimonial. It’s chilly, arduous proof of a glad buyer utilizing your product in actual life that builds your small enterprise’s social proof — and in addition offers free content material in your advertising channels.
Earlier than sharing, nonetheless, you might want to ask your clients or purchasers to share UGC.
Inform your followers you’ll love to listen to from them and see their experiences. Encourage them to share the photographs on their pages and tag your username or use a particular hashtag.
You too can entice your clients with a present card or free product like Son de Flor to share UGC.
Picture Supply: Belief Mary
As soon as your clients begin posting photographs and tagging you, merely reshare them in your model’s social profile. Or, go a step additional like Starbucks, who created a full-fledged UGC video.
This video is a traditional instance of straightforward however efficient. It compiles photos of Starbucks’ clients flaunting their festive crimson cups through the years, ranging from 1997. Not solely does it exhibit the model’s loyal following, but additionally creates hype for the upcoming ones, which additionally means extra gross sales.
You probably have clients saying good issues about your model, don’t preserve it to your self. Social media has given folks the precise to voice their opinions. Use this user-generated content material (UGC) to develop your follower checklist and increase gross sales.
You’ve earned it, so no hurt in bragging about it.
Skincare model Rhode exhibits off a collection of buyer testimonials showering praises for 2 of its best-selling merchandise in a single submit. On swiping proper, the consumer can see the critiques of the opposite product.
Picture Supply: Rhode Instagram
Brownie factors to them for sharing optimistic critiques and testimonials to announce the restocking of the merchandise. It offers customers all of the extra motive to hit ‘Purchase now.’
Apart from creating a simple submit or a collage, you possibly can experiment with different codecs. Listed below are a number of concepts:
- Interviews
- Video testimonials
- Tales and reels
- GIFs
At Drip, we regularly retweet tweets from clients praising our product.
Prime it off with a enjoyable GIF like this one, and we now have contemporary content material for our customers. Plus, it builds social proof for our model, proving our enterprise has an present shopper base of glad clients.
6. Begin an Ask Me Something (AMA) Sequence
Ask me something (AMA) classes are basically Q&A classes that provide the excellent alternative to faucet into your viewers’s curiosity, in addition to educate and interact along with your followers.
Your focus right here is to share your data, experiences, and insights to construct belief and set up your small enterprise as an authoritative determine amongst your goal clients.
Right here’s easy methods to go about internet hosting your individual AMA:
- Should you’re utilizing Twitter, Fb, or LinkedIn, share a submit asking customers if they’ve any questions on your online business — or a subject related to your trade. Customers can then go away a touch upon Fb or reply on Twitter.
- Should you’re utilizing Instagram, share an Instagram story asking followers to ask questions and add the Questions sticker. Customers can then drop within the questions utilizing the sticker.
As your followers ask questions, you possibly can reply them in actual time by both responding to their feedback immediately or sharing the solutions in your Instagram tales.
A superb tip is to focus the AMA on a particular subject(s). Assume: questions on your newest product or questions on beginning a small enterprise.
Right here’s a very good instance:
Picture Supply: Changefirst
Changefirst founder David Miller mentions the 2 matters he’ll cowl throughout his LinkedIn AMA session. This serves two benefits:
- Units expectations for the attendees
- Provides them sufficient time to think about related questions they need Miller’s perspective on
Notice that the submit was shared on the Changefirst weblog, the place all the small print concerning the session (for instance, session dates, becoming a member of hyperlink, and a profile of Changefirst and Miller) have been additionally shared.
7. Seize Your Social-Minded Colleagues for an Account Takeover
Social media takeover includes giving another person the reins of your accounts, normally for a complete day or eight hours.
Why takeovers? Fastidiously executed takeovers enable you to:
- Create real pleasure and produce a contemporary perspective to your social channels
- Increase model consciousness and introduces your model to a brand new viewers
You may select to collaborate with a enterprise and even an worker (some companies get their staff to indicate a day of their life on the job). However your greatest guess are influencers who align along with your small enterprise’s model values and, extra importantly, can carry plenty of publicity.
Wilton Desserts provides cake adorning provides, recipes, and different sources. For one in every of its takeovers, the corporate received baker Rachael Fujihara to do a five-part collection of educational movies baking a three-layer, Halloween-themed cake.
Picture Supply: Wilton Desserts’ Instagram
Fujihara is a self-taught cake maker with a considerable following of her personal (over 150k followers), which makes her the right influencer alternative. Partnering with Fujihara for the takeover benefitted Wilton Desserts within the following methods:
- Gave entry to Fujihara’s viewers of cake lovers, who’re prone to be fascinated by Wilton Desserts’ merchandise
- Offered related and invaluable content material for Wilton Desserts Instagram profile, serving to its followers learn to make an expert Halloween-style cake from scratch
You too can have the enterprise or influencer taking up your account “go stay” as a part of the expertise.
Reside movies really feel extra genuine and permit your model to create private connections along with your viewers. Plus, you possibly can later repurpose the movies throughout different social media channels.
Implement our small enterprise social media content material concepts as we speak
I hope you now have plenty of social media submit concepts to make use of in your individual advertising technique.
Partaking your viewers can’t be an afterthought if you need your small enterprise to outlive within the lengthy haul and construct a loyal viewers. Adapt our social media concepts based mostly in your trade and audience to maintain your model on the prime of your buyer’s minds.
The one mandate? Be sure your content material is effective and artistic. Do it proper, and also you’ll be scoring these leisure brownie factors very quickly.
