The Augmented actuality, digital actuality, and combined actuality market measurement worldwide is predicted to leap by greater than 220 billion USD between 2021 and 2028. Tim Cook dinner, Apple’s CEO, has stated that AR will at some point be as vital in our on a regular basis lives as “consuming three meals a day.”
AR has additionally made its manner into completely different industries, together with advertising. In reality, many individuals use AR experiences from manufacturers on daily basis with out even realizing it, like image and video filters on social media.
In the event you’re questioning how AR performs into advertising, this publish will take a look at eight firms which have used AR in progressive and provoking ways in which you should utilize to brainstorm and execute your individual technique. 
Augmented Actuality Examples
Augmented Actuality for Product Advertising
1. Pokémon GO
Pokemon GO took the world by storm in 2016, and it is without doubt one of the most notable AR experiences.
Within the app, customers get notified of eligible Pokémon of their space and obtain instructions to seek out and catch them. Once they come throughout a Pokémon, the character is superimposed over the real-life location of the app person — an AR expertise.
The sport is constructed round catching the out there Pokémon earlier than anybody else can, which is why, when the app first got here out, individuals would collect in teams to attempt to be the primary to seize the character.
2. Residence Depot
Adorning a house isn’t simple — how are you aware in the event you’ll truly just like the yellow paint that appears stunning on-line however is likely to be too vivid in your lavatory? What if that espresso desk doesn’t slot in your front room as you’d hoped?
In 2015, Residence Depot launched its Challenge Colour app, which makes use of patent know-how to indicate customers what a paint coloration will seem like of their residence. The AR know-how considers lighting, objects, and shadows within the room, so you’ll be able to see how that yellow shade will look in actual life. In the event you don’t belief your judgment, it’s also possible to share photographs from the app on social media to get a pal’s opinion.
Residence Depot isn’t the one residence furnishings retailer to make use of AR to create worth for his or her customers — IKEA has comparable AR know-how constructed into its app.
3. IKEA
IKEA makes use of AR to assist consumers take a look at and visualize merchandise in their very own area earlier than making a purchase order.
It provides a number of instruments for buyer wants, just like the IKEA Place app that superimposes to-scale fashions of furnishings in real-life rooms or the IKEA residence planner that helps individuals construct furnishings units, like kitchen cupboards, to make sure they’re glad earlier than putting an order.
4. Sephora
There’s a cause many individuals don’t purchase make-up merchandise on-line — it’s unimaginable to know in the event you’ll just like the lip coloration or basis protection in the event you don’t attempt it on in-store. Sephora understands this battle and is understood for permitting in-store guests to check merchandise on themselves earlier than shopping for them, however not everybody could also be comfy doing so.
For these not as comfy, it provides an in-store digital try-on kiosk the place guests can see how merchandise look on themselves to make sure they’re glad.
5. StubHub
Augmented actuality allows you to visualize and work together with an area — two vital features when selecting how a lot you’re keen to pay for a stadium seat.
For Tremendous Bowl LII, StubHub launched an AR function on their cellular app that allowed ticket consumers to see a digital 3D mannequin of the U.S. Financial institution Stadium and close by parking garages and concession stands. This enabled potential consumers to visualise their full expertise earlier than buying and minimized the chance of paying for a subpar seat.
StubHub’s reliance on AR solved a standard buyer downside — as StubHub CTO Matt Swann factors out, “We’re fixing for actual ache factors, not simply tech for the sake of tech. For many individuals, it is not an occasion you simply present up for; it is sort of a bucket listing merchandise.”
For out-of-towners, the flexibility to just about examine completely different seat areas provides consolation for hesitant consumers.
6. Social Media Filters
Filters are AR options that social media customers use every day on completely different apps, from TikTok to Instagram to Snapchat. Over 250 million individuals use an AR function on Snapchat on daily basis, and creators on the platform have constructed over 2.5 million AR lenses.
With filters, customers merely take an image of themselves or one thing of curiosity, and a filter is superimposed over the picture, whether or not it’s a humorous pair of sun shades or altering the colour scheme of a surroundings.
AR and Experiential Advertising
7. Netflix
To market season 4 of Stranger Issues, Netflix launched an in-person experiential advertising and AR expertise referred to as the Stranger Issues Expertise. Followers go to an in-person location and take part in an immersive expertise associated to the present, the place they play video games with AR options that assist them really feel like they’re within the Stranger Issues world.
Previously, Netflix has marketed different Stranger Issues seasons with AR experiences like Instagram filters that place customers inside the universe, all from the consolation of their houses.
8. Pepsi
In 2014, Pepsi put in AR know-how in a London bus shelter, making it appear as if a lion, UFOs, alien craft, and different objects had been headed straight for Londoners.
The manufacturing showcased Pepsi’s playful character and supplied the viewers with an distinctive expertise. Afterward, a video of the bus shelter’s AR know-how attracted over six million views on YouTube — making it certainly one of YouTube’s most considered promoting campaigns.
Pepsi’s marketing campaign highlights the effectiveness of AR when an organization really is aware of its viewers. Pepsi didn’t want to make use of AR to promote its merchandise — as a substitute, it trusted its customers to understand the surreal expertise and naturally share the story with buddies, creating buzz across the model.
The State of AR in Advertising
Whereas incorporating AR into advertising continues to be new, entrepreneurs can nonetheless be aware how these manufacturers creatively integrated know-how into their advertising methods.
In the end, because the media panorama modifications and know-how will get extra superior, entrepreneurs at companies of various sizes might need extra alternatives to implement know-how. And, after they do, they’re going to must assume creatively and innovatively about how they put money into it.
