Simply while you thought you bought all of the information that got here from WWDC 2022, there’s nonetheless extra to know. We’ll overview eight further modifications which were (or might be) launched with iOS 16 within the coming yr – and what they imply for entrepreneurs.
1. Collaboration API
The Collaboration API will assist with hyperlink sharing to allow stay collaboration. Apple has had stay collaboration options of their apps for some time, however now they’re increasing and integrating them extra — full with a Share Sheet and a third-party API to combine your individual apps. This can enable for distinctive, anonymized person IDs to guard person privateness and, finally, rather more direct collaboration than the previous.
What it means for advertising and marketing groups
It is possible for you to to make use of the Shared with You framework and Collaboration API to carry your app’s collaboration options into Messages and FaceTime. You’ll additionally be capable of spotlight materials out of your app that customers have shared in Messages in a brand new Shared with You space inside your app.
2. Lock display screen personalization
Lastly! The lock display screen on iOS 16 might be fully remodeled. The brand new lock display screen could have a brand new widget system that appears strikingly much like the personalization possibility on the Apple Watch. It would characteristic animations, fluid transitions, and loads of customization choices.
One of the best half is that you simply’ll be capable of create and effortlessly interchange a number of lock screens. It is possible for you to to select from a wide range of pre-made designs or create your individual, together with images and widgets. Plus, the widget space below the time will provide you with fast entry to up to date data out of your favourite apps without having to unlock your machine. From a person perspective, this redesign signifies that (repeated) notifications will not be as large of a nuisance.
What it means for advertising and marketing groups
From a advertising and marketing standpoint, the brand new lock display screen could create extra of a headache for manufacturers that use push notifications. It’s going to be essential for advertising and marketing groups to seek out methods to make their content material extra accessible from both the house display screen or lock display screen — or each.
3. Dwell Actions API
Notifications will even be getting an replace with iOS 16. On this new model of iOS, new notifications will seem from the underside of the display screen quite than the highest. The Dwell Actions API will enable functions to replace the lock display screen with live-event information quite than spamming notifications.
For instance, you’ve in all probability interacted with a ride-sharing app that bombards you with a stream of notifications about your driver’s standing. Quickly sufficient, these notifications might be a part of a singular widget with real-time updates.
What it means for advertising and marketing groups
This replace could cut back the amount of notifications your customers obtain — however we additionally anticipate it would enhance the standard and attention-grabbing side of app notifications.
4. App Intents
The concept of App Intents is to assist customers uncover what apps can do exterior of the app itself.
Concentration is going to acquire actions, together with the power to begin or finish a timer, and can floor content material from much more built-in and third-party apps, together with outcomes from Messages, Notes, and Information.
The Shortcut, Siri, and Highlight sections will flag what you are able to do inside an app exterior of the applying itself.
For instance, for those who wished to order one thing on Amazon with out App Intents, you would want to go to the Amazon app and search throughout the app. With App Intents, Amazon will be capable of pop up a touch on the backside of the display screen after which use Siri to position the order exterior of the app.
What it means for advertising and marketing groups
App Intents will enable customers to perform issues associated to your app by voice or faucet, in a fast and simple method. App Intents is a brand new Swift-only framework that goals to make it faster and simpler to create actions. You’ll additionally be capable of use App Intents to develop new App Shortcuts.
Person setup is not going to be required for App Shortcuts; they’ll be out there as quickly as your app is put in on iOS, iPadOS, or watchOS. And since App Shortcuts helps parameters and synonyms, it would assist individuals work together along with your app by way of Siri without having to say particular phrases.
5. Net push in Safari
Assist for net push notifications is coming to Safari. It would require customers to work together to set off the immediate, so it’ll be fascinating to see how these notifications might be acquired by customers and entrepreneurs alike.
What it means for advertising and marketing groups
You’ll quickly be capable of ship notifications to web site or app customers who use Safari 16 on macOS 13 — even when Safari isn’t working. Whereas that is already doable with different browsers, Safari has been a holdout. With this new assist slated for 2023, you should utilize net push notifications to succeed in a wider viewers and ship well timed content material or product updates.
6. Apple Pay updates
Apple Pay can also be getting some updates. First, they’re including the power to trace orders by way of notifications about delivery and supply dates.
Second, a brand new “Pay Later” possibility will mechanically break up the price of an in app or on-line buy with Apple Pay into 4 funds over the course of six weeks. Apple’s entry into the purchase now, pay later (BNPL) market extends entrepreneurs’ potential buyer base, particularly amongst youthful clients who need the liberty to make a purchase order now and pay for it as they get their subsequent paychecks.
What it means for advertising and marketing groups
Providing BNPL to purchasers can improve conversion charges and common checkout ticket dimension, so this characteristic is undoubtedly one thing to bear in mind when constructing personalised advertising and marketing campaigns.
7. Pasteboard entry modifications
As a reminder, with the introduction of iOS 16, anytime the pasteboard is accessed for content material from one other app, the working system will current a default person immediate. With the pasteboard entry modifications, customers could have extra management with cross-app copy and paste. When the person faucets that button on the interface, the person is not going to have to get the edit button working to repeat and paste. As well as, the app will make a person permission immediate to substantiate customers intend to stick, and pasting through the Edit Choices menu is not going to require a permissions immediate.
What it means for advertising and marketing groups
Though iOS 16’s new pasteboard permission characteristic will very seemingly impression person experiences, advertising and marketing groups can rejoice in understanding that the CTA button can be personalized to some extent — with the stipulation that it has to say “Paste” and/or show the paste icon on the button. This implies extra alternatives to customise the pasteboard expertise on your customers.
8. In-app buy updates
A wide range of new or up to date APIs will make it simpler to succeed in clients on the proper time with the correct messages.
App Retailer Join API
This can help you handle in-app purchases; create, edit, and delete subscriptions through API; handle pricing and submit subscriptions to overview; and create provides and promo codes.
For instance, a health app wants to extend its subscription value however doesn’t wish to disturb customers in the mean time they’re selecting a exercise. Utilizing the API, the app can current the pricing at a later time so the person is extra more likely to agree with the rise.
The Transaction API
This can assist the transition of subscription varieties, like paid to premium or free to paid. Worth locale is a property for displaying derived numbers, like how a lot your annual subscription prices monthly. So, in case your app has an annual subscription improve, you may present customers the adjusted month-to-month value for an annual subscription.
Current Subscription Begin Date
This offers you the latest interval of the continual subscription. On this context, steady means there was not more than a 60-day hole between any two subscribed durations. The Current Subscription Begin Date is beneficial for advertising and marketing groups to find out buyer loyalty and reward customers.
Observe: This property just isn’t meant for use to find out the whole variety of days your buyer was subscribed.
iOS 16 modifications imply (largely) extra transparency
Total, it’s change into obvious that Apple plans to reduce the info that apps require to perform and plans to supply better transparency into how apps use stated information. Nonetheless, it’s laborious to foretell precisely how this yr’s modifications will impression how entrepreneurs work together with customers on cellular gadgets.
Counting on a future-proof cellular linking and attribution companion (like Department) to navigate these tough modifications — and future ones — removes uncertainty and makes it simpler so that you can deal with what you do finest: cellular progress.
Study extra about what to anticipate from iOS 16 in our cellular progress webinar.
