Are you attempting to select a Shopify electronic mail app to extend your gross sales?
In case your eCommerce retailer is on Shopify, there are various apps you should utilize to develop your eCommerce enterprise with electronic mail advertising.
On this article, we’ll go over easy methods to choose one of the best electronic mail advertising app for Shopify for what you are promoting.
Let’s get began! Right here’s a desk of contents that can assist you discover your manner round.
Why You Want a Shopify E-mail Advertising App
For those who’re a Shopify retailer proprietor who desires to develop your gross sales, you’ll want to use electronic mail advertising.
E-mail advertising has one of the best ROI of all of the digital advertising channels. You need to use electronic mail to drive visitors, conversions, and buyer retention. These components are all necessary for rising your total income. With an excellent electronic mail advertising platform, you’ll be able to ship:
- Observe-up emails to get better deserted carts
- Upsell or cross-sell emails to extend order worth
- Welcome emails to new prospects
- Win-back emails with low cost codes or different incentives for present prospects who’ve gone inactive
- Autoresponders for buyer assist tickets or pre-sale questions
- E-mail newsletters for particular promotions, holidays, and extra
One of the best electronic mail advertising options for Shopify will assist you save time, vitality, and cash in your advertising.
Learn how to Select the Finest Shopify E-mail App
There are a number of components to contemplate when selecting one of the best electronic mail advertising app on your Shopify retailer:
- Integration: How simply does it connect with Shopify? How a lot buyer element will get despatched from Shopify to the e-mail advertising app?
- Automation: Are you able to schedule campaigns forward of time? What sort of automated electronic mail sequences are you able to create and the way are they triggered?
- Segmentation: How will you divide prospects? Sending customized emails primarily based on procuring conduct, demographics, and different traits is confirmed to enhance conversion charges.
- Reporting: What insights does the app present in your electronic mail advertising? Search for apps that observe opens, clicks, income attribution, and different necessary metrics
- A/B Testing: Are you able to cut up check topic strains, copy, photos, and different parts to optimize your advertising methods?
- Ease of Use: What templates does the app have? How simple is it to customise these templates or make your personal?
- Deliverability: How dependable is the app for delivering emails? Are there sending limits to pay attention to?
- Pricing: How a lot does it value in comparison with the performance? Will you really use all of the options that you simply’re paying for?
Prime 10 Finest Shopify E-mail Advertising Apps
Listed here are our picks for one of the best Shopify electronic mail advertising platforms. Usually, you’ll want to join an account with the platform, after which set up the corresponding app from the Shopify App Retailer.
1. Shopify E-mail (Finest Nearly Free E-mail App For Shopify)
Shopify E-mail is Shopify’s personal electronic mail service supplier (ESP). Naturally, it’s fully built-in with Shopify’s different advertising instruments, and you should utilize it from contained in the Shopify dashboard.
Execs:
- Direct integration with Shopify buyer data and different advertising instruments
- Can add specific checkout buttons to emails
- No coding expertise required
- Plenty of automation and particular person electronic mail templates
Cons:
- Very restricted choices for capturing emails (solely an optin field at checkout and a signup type on homepage primarily based in your theme)
- Doesn’t work with different eCommerce platforms in the event you determine to depart Shopify
Pricing: Shopify E-mail is included in all paid Shopify plans for as much as 10,000 emails per thirty days. Extra emails incur additional expenses. Paid Shopify plans begin at $29/month.
2. Klaviyo (Finest Shopify Buyer Platform App)
Klaviyo is the popular electronic mail accomplice for Shopify Plus customers. It’s extra than simply an ESP. It’s a whole buyer platform designed that can assist you preserve your advertising customized at scale.
Execs:
- 1-click sync with all buyer information together with views, clicks, and purchases
- Tremendous-specific buyer segmentation and personalization
- Drag-and-drop electronic mail editor
- Totally customizable automations
Cons:
- Dearer for bigger lists
- Want a variety of visitors to be price it
Pricing: Free plan for as much as 250 contacts and restricted electronic mail and SMS sends. Paid plans begin at $20/month.
3. Omnisend (Finest Omnichannel Advertising App For Shopify)
Omnisend combines electronic mail advertising, SMS advertising, push notifications, and lead seize multi function.
Execs:
- G2 ease-of-use score over 9
- Full Shopify integration
- Pre-built automation workflows
Cons:
- Superior reporting solely obtainable on professional plan
- Free plan requires Omnisend branding
Pricing: Free plan for as much as 250 contacts and restricted emails. Premium plans begin at $16/month.
4. Seguno (Finest Shopify E-mail Automation App)
Seguno is among the few full-featured ESPs that works instantly from the Shopify admin. Meaning you’ll be able to create and ship electronic mail advertising campaigns from Shopify on desktop or cellular.
Execs:
- No switching between apps
- Canva integration enables you to design and publish emails simply
- Pre-built templates and electronic mail advertising automations
- Built-in with Shopify advertising for straightforward efficiency monitoring
Cons:
- No SMS performance
- Not all templates included in paid plan
- Much less information reported on signup conduct
- Solely works in Shopify
Pricing: Free plan for as much as 250 subscribers. Paid plans begin at $10/month.
5. Drip (Finest eCommerce Advertising Automation App)
Drip is a strong electronic mail advertising instrument constructed particularly for eCommerce. Due to that, it focuses solely on the options you want most on your Shopify retailer, like deserted cart emails and post-purchase workflows.
Execs:
- Superior cut up testing inside automation workflows
- Deep segmentation and personalization primarily based on conduct
- Possibility for 1:1 assist conferences
- Full-featured trial (doesn’t embody limitless emails)
Cons:
- Restricted sorts of electronic mail popups
- No value breaks for smaller lists
Pricing: Paid plans begin at $39/month, 14-day free trial obtainable
Alternate options: ActiveCampaign
6. SmartrMail (Finest Worth Shopify E-mail App)
SmartrMail is a surprisingly reasonably priced ESP that comes loaded with options you would possibly solely count on from a premium-priced software program. Ship distinctive coupon codes and sensible product suggestions to spice up your Shopify gross sales.
Execs:
- Cart and browse abandonment restoration options
- Straightforward-to-use electronic mail composer
- Automated product suggestions primarily based on frequency
- Free migration for brand spanking new prospects coming from one other ESP
Cons:
- No touchdown web page or net type builder
- Solely electronic mail assist on free plan
- A/B testing solely obtainable on limitless plan which prices considerably extra
Pricing: Free plan for as much as 1,000 subscribers with electronic mail quantity limits. Paid plans begin at $19/month
7. Sendinblue (Finest eCommerce CRM)
Sendinblue is a whole buyer relationship administration instrument (CRM) that occurs to do eCommerce electronic mail advertising very well. You need to use Sendinblue to ship branded deserted cart and transactional emails and observe your conversions all through the client journey.
Execs:
- Built-in electronic mail advertising, SMS, and chat platform
- Can use CRM with team-based gross sales technique in addition to eCommerce
- E-mail heatmaps present deep insights into electronic mail efficiency
Cons:
- Further value to take away Sendinblue branding from Lite plan
- Worth primarily based on electronic mail quantity slightly than listing measurement may be drawback for frequent senders
Pricing: Free plan for as much as 300 emails per day. Paid plans begin at $25/month
8. CM Commerce (Finest Transactional E-mail Advertising Options)
CM Commerce is Marketing campaign Monitor’s eCommerce-focused electronic mail advertising service. They’ve a novel set of options that optimize transactional messages like order affirmation emails and product evaluate requests.
Execs:
- Customizable receipt emails assist you cross-sell and upsell
- Devoted product evaluate workflow to extend gross sales with social proof
- E-mail template suggestions primarily based on automation workflow
- Many superior options included on starter plan
Cons:
- Restricted integrations with different advertising instruments
- Much less in depth Shopify integration than another ESPs
- No free plan
Pricing: Paid plans begin at $9/month
Bonus Choose: OptinMonster (Finest E-mail Seize App For Shopify)
No matter which Shopify electronic mail app you utilize, you’ll must develop your electronic mail listing.
OptinMonster is one of the best list-building app for Shopify and every other web site platform you wish to apply it to.
With OptinMonster you’ll be able to:
OptinMonster integrates simply with Shopify and all main ESPs, together with those on the listing above.
You may construct a number of marketing campaign sorts, comparable to:
- lightbox popup
- floating announcement bar
- fullscreen welcome mat
- slide-in
- low cost spin wheels
With OptinMonster’s in depth template library and no-code drag-and-drop editor, you’ll be able to have your advertising campaigns able to go in minutes.
Better of all, OptinMonster has Shopify-specific concentrating on guidelines primarily based on cart worth, gadgets in cart, and extra.
However don’t take our phrase for it. Try how these eCommerce companies used OptinMonster:
Ceaselessly Requested Questions
Are you able to electronic mail from Shopify?
Sure, you’ll be able to electronic mail particular person prospects from Shopify. You can too arrange Shopify E-mail or different ESPs that work instantly contained in the Shopify dashboard.
How do I arrange my electronic mail in Shopify?
For many ESPs, you arrange an account on the ESP web site after which set up an app to attach with Shopify. Study easy methods to arrange Shopify E-mail.
How do I ship mass emails to prospects on Shopify?
You could arrange an electronic mail seize app like OptinMonster that connects to your ESP. Then use your ESP to ship emails to your prospects. We suggest personalizing your emails and segmenting your listing for finest outcomes.
We hope this roundup provides you some concepts for easy methods to use a Shopify electronic mail app to develop what you are promoting.
Subsequent, take a look at our full listing of the finest Shopify apps to extend gross sales via electronic mail, social media, and way more!
To start out rising your Shopify mailing listing, give OptinMonster a strive as we speak!
For those who like this text, please comply with us on Fb and Twitter for extra free articles.
Revealed by Jennifer Duann Fultz
Jennifer Duann Fultz is a content material author and course creator. She has a ardour for serving to small companies develop sustainably and ethically. In her spare time, Jennifer enjoys writing fiction, cooking, and exercising.
