8 FemTech Startups to Know in 2022

Over the previous a number of years, a wave of merchandise particularly designed to serve ladies and girls’s well being has began flooding the expertise sector. From interval trackers to fetal monitoring, ladies can now get help and assets beforehand by no means imagined — all from their smartphones and different gadgets.

And there’s by no means been a extra prepared market. Since these apps and platforms began hitting the market, demand for them has solely grown. In a single 2018 report, Frost & Sullivan referred to those merchandise — often known as femtech — as the subsequent huge phenomenon within the ladies’s well being market and projected market potential of about $50 billion by 2025.

It ought to come as no shock that femtech can even current a superb funding alternative for people. Preserve studying to be taught extra about what femtech is, one of the best femtech startups of 2022, and whether or not you need to spend money on femtech.

What Is FemTech?

Femtech — quick for feminine expertise — refers to any product that’s designed to help ladies’s well being. These merchandise can come within the type of web sites, apps, companies, and software program.

Femtech services normally fall into considered one of a number of classes:

The time period “femtech” was coined by entrepreneur Ida Tin in 2016. The business has been rising exponentially since then, and it doesn’t look like slowing down. For instance, femtech funding in 2021 reached roughly $2.5 billion, a rise of 300% from the earlier 12 months.

Along with being designed for ladies, these merchandise are additionally normally designed by ladies. Greater than 70% of femtech corporations have a minimum of one feminine founder, which is considerably larger than different expertise corporations (or different corporations usually).

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The Greatest FemTech Startups in 2022

1. Ava

Ava is a fertility monitoring bracelet that claims to have helped 70,000 ladies and birthing folks conceive. It was created by Swiss entrepreneurs Lea von Bidder, Philipp Tholen, Peter Stein and Pascal Koenig in 2014. Since then, the corporate has grown to a 70 workers worldwide. It’s the first FDA-approved fertility tracker, backing onerous scientific science with the facility of AI.

As of 2022, the corporate has obtained greater than $42 million in funding over six funding rounds, the latest being a Sequence B funding spherical in Could 2018. In 2021, Ava started tiptoeing previous the realm of strictly FemTech by operating promising scientific trials on the bracelet’s capability to detect asymptomatic indicators of COVID-19 for all customers.

2. Bloomlife

Bloomlife is a femtech firm that makes use of distant monitoring to assist information pregnant folks and supply real-time, personalised insights by way of their perinatal interval. Their mission is to scale back the variety of pregnancy-related deaths and maternal mortality charges within the U.S and past.

Based in January 2014 by Eric Dy and Julien Penders, the San Francisco-based firm has raised greater than $14.6 million over eight funding rounds. The corporate has main traders equivalent to Johnson & Johnson and the Nationwide Science Basis.

3. Carrot Fertility

Carrot Fertility helps employers supply versatile, clear, and cost-conscious fertility advantages to their employers. They specialise in egg-freezing and IVF therapies by working instantly with employers to ship worker profit packages. They search to broaden accessibility to fertility care, decrease prices, and destigmatize the dialog round fertility and wellness within the company world.

Carrot Fertility was based in 2015 in San Francisco by Arun Venkatesan, Asima Ahmad, Juli Insinger, and Tammy Solar. The corporate has raised greater than $114 million throughout seven funding rounds, the most recent of which was a Sequence C funding spherical in August 2021.

4. Flo

Flo is an AI-powered ladies’s well being app that helps ladies observe their intervals and ovulation cycles. As well as, it additionally gives a content material hub that permits ladies the world over to share knowledge and knowledge and be taught from gynecological specialists. The corporate hit a snag when the FTC launched a criticism towards them for sharing the info of tens of millions of customers to third-party corporations like Fb and Google; this launched a wave of destructive criticism.

Nonetheless, the corporate has since rolled out new privateness options, together with an Nameless Mode which permits ladies to trace their knowledge with out having to share figuring out info equivalent to their names or electronic mail addresses.

Flo was based in 2016 by Andrew Kovzel, Dmitry Gurski, Max Scrobov, and Yuri Gurski. It’s a sub-organization of the well being and well-being expertise firm Palta. The corporate has raised greater than $75.5 million in funding throughout 5 funding rounds. When it launched, their preliminary valuation was $200 million. The newest funding got here from a Sequence B spherical in September 2021.

5. Marani Well being

Marani Well being is an AI-enabled prenatal care monitoring platform to be used in clinics and at house for distant monitoring. Based by specialists from the Mayo Clinic, Marani Well being doesn’t simply monitor being pregnant, it additionally goals to establish issues and medical points associated to being pregnant each earlier than and within the postpartum stage.

Marani Well being was based in Could 2018 by Ann Holder and relies in Minneapolis, Minnesota. It has raised almost $13 million throughout three funding rounds. The newest funding spherical was its seed spherical that came about in November 2021.

6. Renovia

Renovia is a medical tech firm that particularly creates therapeutic gadgets to deal with and strengthen pelvic ground problems. Urinary incontinence has lengthy been a medically ignored subject that impacts over 12 million ladies within the U.S alone. Their system treats these points by way of a mix of conventional therapies in addition to non-surgical digital options equivalent to a vaginal movement sensor and smartphone app.

Renovia was based in Boston in 2016 by Marc Beer and Ramon Iglesias. Along with receiving a “Breakthrough System Designation” grant by the FDA, it has raised greater than $72 million in funding throughout 5 rounds, the most recent of which was a Sequence C funding spherical in April 2021.

7. Kindbody

Just like Carrot Well being, Kindbody affords employer-sponsored egg-freezing and IVF therapies, in addition to adoption and surrogacy companies. They’re each an insurance coverage supplier and a household of fertility and wellness clinics that provide broader help in gynecology and infertility therapies for all.

Kindbody was based in 2018 by Gina Bartasi and Joanne Schneider and relies in New York. Thus far, the corporate has raised almost $155 million throughout seven funding rounds, together with a $10 million funding from Google Ventures. The newest funding spherical came about in Could 2022, and is predicted to go public subsequent 12 months.

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8. LactApp

LactApp is a cell app that seeks to help breastfeeding moms by way of personalised steering and recommendation. As soon as customers have had the chance to make use of the app, they’ll determine to pay for the companies they obtained. Along with their Pay-What-You-Can app, LactApp Medical helps healthcare professionals with knowledgeable coaching, session and monitoring to enhance their companies.

LactApp was based in Spain in 2016 by Alba Padro Arocas, Enric Pallares Roura, and Maria Berruezo. The corporate hasn’t but gone by way of any main funding rounds, however is presently making ready for a Sequence A spherical. Thus far, it has seven non-public traders by way of enterprise capital.

Ought to You Put money into FemTech?

Points with breast-feeding, pelvic ground problems and inexpensive entry to fertility therapies are issues that billions of girls world wide have struggled with for generations.

But it is solely now that corporations are beginning to search for refined options for them.

Are you questioning whether or not you need to be investing in femtech? There are a couple of completely different angles from which we are able to sort out this query.

First, investing in femtech is a solution to help ladies — each the ladies who create these merchandise and the ladies who use them.

The actual fact is that ladies are traditionally underserved within the expertise business. First, whereas ladies make up about half of the inhabitants, they solely fill about 1 / 4 of technical roles within the info expertise (IT) business.

Moreover, fewer than 2% of enterprise software program startups within the U.S. have feminine founders. And people who do  are much less prone to get enterprise capital funding than corporations based by males.

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And simply as ladies are underserved working in expertise, they’re additionally typically underserved by merchandise. Points with breast-feeding, pelvic ground problems and inexpensive entry to fertility therapies are ones that billions of girls world wide have struggled with for generations. But it is solely now that corporations are beginning to search for refined options for them.

Politics apart, it’s additionally vital to have a look at your choice of whether or not to spend money on femtech from a monetary perspective. On the finish of the day, is it funding that’s going to make you cash?

The numbers we have shared to date recommend that it most likely is. Some femtech corporations seeing triple-digit progress and funding rounds that quantity to tens of tens of millions of {dollars}. With a steadily rising and ever-empowered buyer base as well, this business is positioned to develop even larger within the coming years.

The Takeaway: Is Femtech a Worthwhile Funding?

The business has seen large progress over the previous a number of years, and it doesn’t appear to be slowing down anytime quickly. It’s no shock: Only a fast look by way of the checklist above, it’s clear that ladies and fogeys have been uncared for for a lot too lengthy. Nonetheless, the tide is altering. Buyers may help to broaden the accessibility of those companies for all customers, help feminine founders, all whereas seeing their returns develop.

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