Desperate to get began with electronic mail automation however don’t know the place to start out? You’re not alone. That’s why we’ve offered some real-life electronic mail automation examples to get your mind juices flowing.
E mail automation is a scorching advertising and marketing instrument that’s confirmed to spice up consumer expertise, gross sales, lead era, and extra. However chances are you’ll be considering, “How can my enterprise successfully use automation?” Good query.
Whether or not you’re a dentist, tech startup, or furnishings retailer, there are many methods you should utilize electronic mail automation to drive buyer engagement and income. It simply takes just a little little bit of technique and creativity.
To make automation extra approachable, our electronic mail specialists placed on a brief webinar. Watch the video under to be taught the ins and outs of automation and construct your personal workflow utilizing SendGrid Automation.
To increase on the use circumstances mentioned within the webinar, we dug into our private inboxes to search out one of the best electronic mail automation examples.
Beneath, find out how companies large and small are using electronic mail automation to attach with their recipients. Use these concepts to spark your marketing campaign creativity and launch awesome-sauce automations.
8 E mail Automation Examples
Birthday Celebrations
Nothing reveals that you simply care greater than remembering to rejoice your subscriber’s big day. The way you select to rejoice it’s as much as you and your model. Listed here are a couple of methods manufacturers rejoice my birthday.
CHOM, an area’s favourite burger joint in Provo, UT, reveals me some love every year by sending me a $5 present card. Sure, please! Nintendo sends me wallpapers, avatars, and extra goodies to get pleasure from on the Change. And Nike sends me just a little low cost shock.
How can your model rejoice your subscribers’ and prospects’ birthdays? Suppose exterior the field—like, past that forgettable electronic mail you obtain out of your alma mater yearly asking for donations.
New Subscriber Welcome Collection
Give your new subscribers the crimson carpet expertise with a well-designed welcome collection. They only gave you their electronic mail handle and checked a field saying they’d wish to obtain communications from you—that’s like receiving a cellphone quantity with a word that claims “name me” from the individual you’ve been crushing on! Take the identical considerate strategy with the way you reply to your new subscribers as you’ll with that crush.
First, you possibly can use an electronic mail to thank your contacts for subscribing. Allow them to know what to anticipate and provides them the choice to tailor their electronic mail expertise and select the emails they’ll be receiving sooner or later. Contemplate giving them an unique low cost and alluring them to take motion.
New Buyer Onboarding
New buyer onboarding emails take the welcome collection to the following degree. The target is to make use of the emails to set your new prospects up for fulfillment. Supply introductory content material to get them began, present contact info in the event that they need assistance, direct them to extra assets to self-serve their issues—give them the whole lot they should succeed.
After all, you possibly can’t do it unexpectedly, and that’s why you utilize a buyer onboarding collection to drip these emails into their inbox over time.
Win-Again Campaigns
Flip your setbacks into comebacks. In case your prospects or subscribers have gone AWOL, execute a well-timed win-back marketing campaign to re-engage them.
After not buying for a while, Myprotein despatched me a reduction to spark my protein-deal hunt. In case your subscribers haven’t engaged with you or your emails, consider what you might supply to entice them to return. Do your analysis and be good about your timing.
For instance, it wouldn’t make sense for Myprotein to have despatched this to me a month after my final buy—I wouldn’t have used even half of my protein powder by then. They waited about 4 months, which is a extra sensible timeframe to affect a repeat buy for this model.
Success Metrics
Ongoing product utilization updates and success metrics are nice for enhancing product affinity and engagement. Each week, Grammarly sends me an electronic mail to let me know what number of phrases I’ve written, what grammar errors I’ve made, and the way I measure up towards different Grammarly customers. Strava sends out a month-to-month recap to rejoice my exercise and what month-over-month progress I’ve made. I completely love these emails.
Not solely do they make me just like the model extra, however they remind me to maintain utilizing the product. Once I obtain the emails from Grammarly, I’m inspired to maintain writing to additional my now 9-week streak. After I obtain my Strava updates, I leap to my calendar and begin planning my subsequent exercises. Consider what stats you might share along with your subscribers to maintain them engaged and enthusiastic about your model.
Nurture Collection
In case your subscribers joined your electronic mail checklist by downloading a information or registering for a webinar, use a nurture collection to guide them additional down the funnel. Should you’re promoting an search engine marketing instrument, think about what steps you assume are essential to go from result in buyer.
Maybe they’ve already downloaded your search engine marketing 101 information—now you might encourage them to view a couple of case research of those that’ve utilized the rules in your information. Later, you might drive them to enroll in a free trial or product demo.
Occasion Registration and Attendance
As soon as somebody has registered for an occasion or webinar, use an automation marketing campaign to transform them from registrant to attendee. Main as much as the occasion, ship them updates and reminders. As soon as the occasion is over, ship them “thanks” notes and hyperlinks for on-demand entry to movies or slides.
Afterward, the place applicable, think about including them to your nurture collection.
Deserted Cart
For one motive or one other, a possible buyer might go away your web site earlier than finalizing a purchase order. Deserted cart emails are excellent for changing these guests who’ve proven their curiosity. A good electronic mail will remind a buyer about an merchandise they had been enthusiastic about, attempting to softly push them to finish the acquisition. A nice electronic mail will add an irresistible incentive that compels the completion of the acquisition.
For instance, I used to be eyeing these skies for a while. Evo noticed I’d beforehand added them to my inbox, and so they despatched me an alert once they dropped in worth. That new price ticket was sufficient to seal the deal.
Launch Your E mail Automations
Hopefully, these electronic mail automation examples sparked your inventive juices. Armed with these use circumstances, take into consideration how greatest your model can use automation to attach along with your recipients. E mail automation continues to be on the frontier—there are many unexplored alternatives you will be the primary to pioneer.
When you discover pushing automation boundaries, get your toes moist with one in all these 8 examples. It’s like the way you get higher at writing by writing extra—you get higher at constructing automations by constructing extra automations. Get began immediately. Your subsequent super-loyal subscriber is only a well-planned electronic mail automation away.
To be taught extra about electronic mail automation, try our E mail Advertising Automation Greatest Practices information.
