WooCommerce is the world’s greatest commerce platform, with a market share of just about 37 %.
Certain, we’re not speaking Google ranges of dominance, nevertheless it’s 2.5 occasions larger than its nearest rival and has a buyer base of greater than 3.4 million corporations. That’s spectacular, particularly given it’s competing with huge names like Squarespace and Shopify.
So WooCommerce is clearly getting one thing proper. However that doesn’t imply you possibly can count on to launch a WooCommerce retailer then chill as the cash rolls in. You continue to must nail your messaging.
To that finish, I dived into Drip’s overflowing e-mail archive to select XX partaking, eye-catching, high-converting WooCommerce e-mail examples.
On this article, I’ll elevate the lid on what it takes to craft extremely efficient e-mail advertising and marketing campaigns on your WooCommerce retailer, together with recommendations on:
- Driving buyer motion by behavioral emails
- Utilizing follow-up e-mail campaigns to spice up buyer orders
- Constructing a loyal viewers by ESG messaging
Sounds good? Then let’s get into it…
7 WooCommerce E-mail Examples
1. Showcase Again-in-Inventory Merchandise
One of the best advertising and marketing is usually devilishly easy.
Again-in-stock emails are a basic instance. You promote a product that’s so in style, it bought out fully. So it is sensible to inform individuals about it.
When merchandise get tremendous in style, an absence of inventory can turn out to be nationwide information, like when White Claw revealed it was struggling to satisfy demand for its eponymous exhausting seltzer.
However you don’t should be interviewed by CBS to capitalize on excessive demand on your hottest merchandise. As a substitute, you possibly can merely ship a back-in-stock e-mail, similar to lingerie model ThirdLove:
This tactic works properly as a result of it leverages the product’s shortage.
If shoppers know an merchandise is prone to promote out quick, they’re extra prone to take motion. Why? As a result of we people can’t stand lacking out on factor.
ThirdLove makes this e-mail much more compelling by including an above-the-fold low cost code for first-time consumers:
Providing a 20 % low cost on a hard-to-buy product? That’s a recipe for assured gross sales.
2. Immediate Motion With Behavioral Emails
Each ecommerce firm desires to supply the very best buyer expertise.
More and more, this implies delivering customized experiences. As many as 36 % of consumers—rising to 43 % in households incomes $100,000+ a yr—consider retailers ought to do extra to personalize the client expertise, in response to Forrester Analysis.
Manufacturers are properly conscious of this. But the overwhelming majority are nonetheless falling brief, with analysis from Bluecore revealing that simply 12 % of shops consider they’re truly good at delivering customized experiences to prospects.
After all, admitting you’ve an issue is step one to fixing it.
Among the best methods to create tailor-made experiences on your viewers is to ship behavioral emails. These are automated emails which can be laser-targeted to particular person prospects based mostly on how they work together together with your merchandise and content material throughout a number of channels, out of your social media accounts to your web site.
The Frye Firm clearly understands the worth of behavioral emails, routinely utilizing them to share customized product suggestions based mostly on prospects’ looking historical past:
It’s not exhausting to see why this sort of e-mail is so impactful. The client who obtained the above e-mail clearly favored that tasteful pair of brown mules sufficient to click on the product web page.
There might be any variety of explanation why they didn’t purchase instantly. A delicate nudge—within the type of a well-time behavioral e-mail—might be all of the persuasion they require to transform.
And simply in case the client in query has completely gone off the concept of proudly owning that exact product, The Frye Firm provides a bunch of different “handpicked” merchandise, every carrying a big low cost:
3. Present Appreciation for Clients With Birthday Emails
Let’s be trustworthy: all of us prefer to really feel appreciated.
Largely, we wish our family members and colleagues to understand us. Nevertheless it’s additionally good when our favourite manufacturers take the time to achieve out and thank us for our loyalty.
After all, you clearly recognize your prospects. With out them, you actually wouldn’t have a enterprise. However what’s one of the best ways to present it?
One easy however efficient tactic is to ship automated birthday emails to prospects, like Anthropologie does right here:
Are we actually gained over by manufacturers remembering our dates of start? Analysis suggests the reply is a powerful sure.
In accordance with in-depth (if barely outdated) evaluation from Experian Advertising Providers, birthday emails outperform promotional emails throughout nearly all e-mail advertising and marketing metrics, delivering:
- 481 % greater transaction charges
- 342 % greater income per e-mail
- 179 % greater distinctive click on charges
The one metric they don’t overperform on is common order worth—seemingly as a result of most birthday emails embody some kind of low cost.
Nonetheless, there’s an apparent flaw with birthday e-mail campaigns: many people prefer to make plans for our birthdays. And people plans not often contain checking our e-mail inboxes.
For that motive, it pays to observe up your on-the-day birthday e-mail with a reminder e-mail a day or two later, similar to ASICS does right here:
This tactic pays dividends, with Experian’s analysis exhibiting that birthday reminder emails ship price will increase of no less than 20 % throughout open charges varied metrics—together with open price, common order worth, and common income per e-mail—versus the unique birthday e-mail.
4. Enhance Orders With Comply with-Up Emails
Comply with-up emails shouldn’t be reserved on your once-a-year birthday e-mail campaigns.
Take into consideration your prospects. Suppose how busy they’re. What quantity of your viewers will probably be checking your inbox on the precise time you ship an e-mail?
In the event that they don’t see it instantly, there’s a robust likelihood it’ll find yourself buried beneath 30 different unopened emails, by no means to be clicked.
For that motive, it pays to ship follow-up emails any time you’re operating an necessary e-mail advertising and marketing marketing campaign. Figures from Omnisend show the advantages of this strategy, revealing {that a} three-step e-mail collection ends in…
- 90 % extra orders for welcome emails
- 75 % extra orders for buyer reactivation emails
- 63 % extra orders for deserted cart emails
…when in comparison with simply sending a single e-mail.
Mavi Denims makes use of this tactic to remind prospects about limited-time reductions:
As soon as once more, this strategy is straightforward however efficient. When you’re providing a sexy promotion, it stands to motive that prospects will need to hear about it. So give them the very best likelihood of seeing your message by sending no less than one follow-up e-mail.
Nonetheless, there’s a high quality line between following up and bombarding your viewers with a number of undesirable messages.
It’s completely high quality to ship a follow-up e-mail or two to remind those that your Black Friday sale is coming to an finish, or that your newest must-have product has simply hit the market.
Simply don’t overdo it. When you observe up on something and every part, your viewers is rapidly going to tune out, lessening the impression of future follow-up campaigns.
5. Reveal Your ESG Credentials
Not all WooCommerce e-mail examples needs to be overtly sales-oriented.
Certain, you’ve acquired income targets to hit. However bear in mind, lots of people in your mailing checklist signed up as a result of they like your model. They take pleasure in your messaging, worth your merchandise, and need to be taught extra about what you do.
Particularly, many need to discover out what you’re doing round environmental, social, and governance (ESG)-related points.
Environmental components have turn out to be more and more necessary to shoppers within the wake of the pandemic. In accordance with Mastercard, 62 % consider it’s now extra necessary than ever for corporations to behave in a extra sustainable, eco-friendly manner.
Importantly, your prospects don’t simply need you to behave extra sustainably; they count on you to assist them make extra sustainable selections too. Analysis from insurance coverage firm Zurich discovered that 75 % need organizations to allow them to be greener—each when making a purchase order, and across the selections they make extra typically.
Probably the most tangible methods to show your ESG credentials is thru your product packaging, as a result of it’s a bodily factor.
If it’s filled with single-use plastics, prospects are going to note (they usually’ll seemingly be dissatisfied). On the flip aspect, in case you’re taking steps to scale back the environmental impression of your packaging, it is best to positively shout about it, like enterprise card firm Moo does on this e-mail instance:
One phrase of warning on this strategy: in case you say you’re going to do one thing eco-friendly, you’d higher observe by with actual actions.
In an Ipsos survey, 34 % of shoppers revealed that they had researched manufacturers to make sure they’re assembly their sustainability commitments. When you fall brief, don’t count on them to stay round.
6. Level Clients Towards Trending Merchandise
If you work in ecommerce, it’s your job to remain updated with all the newest developments in your area of interest.
It’s protected to imagine that almost all of your prospects don’t have ecommerce jobs. They’re not being paid to maintain a finger on the heart beat of recent traits in trend, tech, or magnificence.
Consequently, it’s simple for them to lose observe of what’s scorching (and what’s not). So it’s no shock that analysis from Emarsys revealed nearly one in 5 US shoppers really feel overwhelmed by selection, whereas one in 10 have backed out of a deliberate buy as a result of they have been offered with too many choices.
For that motive, it pays to level your viewers within the path of the newest must-have merchandise, like Glossier does right here:
This e-mail works so properly as a result of it’s not simply saying: “Right here’s an enormous checklist of all our new releases, please purchase them.”
As a substitute, it provides a well timed hook—on this case, the cooler temperatures of the autumn season—to make its messaging extra related, actionable, and useful to prospects.
7. Encourage Clients to Refer Pals & Household
When you’re not already operating some kind of referral program, you’re lacking out.
Reality is, shoppers are much more attentive to suggestions from actual individuals. In accordance with Matter Communications, 61 % are prone to belief suggestions from a good friend, member of the family, or influencer on social media, whereas simply 38 % are prone to belief suggestions from manufacturers.
However referrals aren’t simply an efficient strategy to develop your buyer base; in addition they assist you to attain the proper kinds of consumers. One research found that referred prospects:
- Are extra loyal
- Generate greater revenue margins
- Present the next buyer lifetime worth
Wish to hear the very best information? Referral packages are tremendous simple to determine. You possibly can simply share an e-mail encouraging prospects to refer their mates—that’s all there may be to it.
Cruelty-free skincare model Frank Physique will get it proper on this referral e-mail instance:
I like how this e-mail retains issues easy. There aren’t any sophisticated phrases and circumstances right here—simply the promise of a €15 credit score for each the referrer and the client they refer.
WooCommerce + Drip = Extra Loyal Clients
WooCommerce presents entry to a near-infinite provide of buyer information.
Drip brings which means to all these figures, serving to you perceive how loyal your prospects are—and what which means on your backside line.
We make it simple to seek out consumers who’ve simply found you, or made their first buy, or taken a stable step towards loyalty by inserting their second order.
That helps you outline the varieties of experiences which can be most definitely to resonate with high-value prospects, permitting you to do extra of the stuff that works.
However don’t simply take my phrase for it. See for your self by beginning your 14-day free trial.
