Considered one of this 12 months’s most resonant spots entered Adweek’s 30 Finest Adverts of 2022 listing on the final doable second. In truth, it was so impactful that it shook up the unique roster totally, immediately solidifying its place within the prime three.
Apple’s “The Biggest” was not solely rousing and extremely cinematic, it signaled an extended overdue shift in how a few of the advertising neighborhood approached accessibility and disabled inclusion this 12 months. Not solely did it share the tech large’s litany of accessible options, it additionally showcased the extensive ranging and various disabled neighborhood wholly engaged in on a regular basis life—a element that shouldn’t really feel revolutionary however nonetheless managed to emphasise the dearth of assorted inclusion in creativity as we speak.
