For many ecommerce entrepreneurs, November means one and one factor solely: Black Friday.
And for good motive.
Whereas ecommerce vacation spending has exceeded $790 billion within the US alone, Black Friday continues to be the occasion that makes up its majority.
However for those who’re pondering that Thanksgiving is nothing greater than Black Friday, you may be lacking out on partaking your viewers—earlier than the business face of the vacation season reveals itself.
Now could be the right time to understand, encourage, and educate your e mail listing and these seven Thanksgiving e mail examples can assist you try this.
1. Estee Lauder
Since Black Friday historically begins proper after Thanksgiving, the latter doesn’t sometimes get to have its personal sale.
Nevertheless, over the previous couple of years, Black Friday moved away from being a single day and remodeled into a whole week, or perhaps a month, of provides.
For the sake of being early within the recreation, it’s no shock that many manufacturers began utilizing Thanksgiving as a gateway to their Black Friday gross sales. Estee Lauder is one such model:
With the above topic line, the sweetness model needs you a cheerful Thanksgiving and invitations you to rejoice the day with a pleasant provide.
The e-mail itself resembles a Thanksgiving card at first sight. In it, Estee Lauder tells you what they’re grateful for, and the listing consists of you too.
Following the headline “turkey can wait,” Estee Lauder pronounces its Black Friday sale that merely can’t wait.
This isn’t simply some other promotional e mail, although. The e mail copy makes it clear that it’s an unique early entry provide, out there solely to loyal listing members.
If you happen to’re utilizing Thanksgiving as a passage to Black Friday early entry, be certain that your subscribers really feel the appreciation and exclusivity in your e mail.
2. Perform of Magnificence
Thanksgiving is a time when manufacturers bombard shoppers with sale bulletins and early Black Friday provides.
To face out in busy vacation inboxes, your topic line wants to interrupt the sample. Shifting away from the basic “25% off” topic line is a method to do this, and that’s what Perform of Magnificence prefers.
The query in Perform of Magnificence’s topic line opens a curiosity hole and makes you marvel why you’ll want to select certainly one of these two choices.
That is what you see if you open the e-mail:
Inside is slightly select your individual journey recreation with extremely doable Thanksgiving eventualities, similar to “voluntary meals coma” and “spill gravy in your sweater.”
Packaged with an eye catching e mail design, the corporate’s message is obvious: it doesn’t matter what type of a Thanksgiving you’re having, you get 25 off the model’s web site.
In case the detailed chart wasn’t clear sufficient, Perform of Magnificence additionally repeats its provide on the backside of the e-mail.
The anticipated Black Friday sale is on; it provides you 25 off all the pieces with the low cost code; it ends on November thirtieth. That’s all you’ll want to know.
Perform of Magnificence’s e mail doesn’t have the usual Thanksgiving vibes nevertheless it’s nonetheless extremely related and relatable. It’s additionally a inventive strategy to promote a site-wide provide when exclusivity or personalization isn’t an choice.
3. Mattress Tub & Past
Though most vacation emails announce gross sales or suggest present concepts round these occasions, your Thanksgiving emails don’t essentially have to incorporate a low cost.
If you happen to’re promoting homeware, clothes, or meals and drinks, the times main as much as Thanksgiving is the right time to ask prospects to prepare for the massive day together with your merchandise.
Mattress Tub & Past, the house decor retailer, makes use of this strategy in a number of Thanksgiving emails. Check out this instance:
In it, Mattress Tub & Past presents you its prime picks to have a clear and arranged residence earlier than the vacation season. What’s extra, its product suggestions characteristic objects which can be at the moment on sale. All of the extra causes to organize your private home for Thanksgiving with the corporate’s merchandise.
If “getting your private home in tip-top form” isn’t a strong sufficient motivator for you, the rest of the e-mail invitations you to “make over your visitor room” as a substitute.
The name to motion (CTA) is completely different, however the concept is similar.
In one other Thanksgiving e mail, Mattress Tub & Past provides you extra suggestions, however this time highlighting merchandise that will help you set the very best autumn desk.
Designed within the season’s colours, this heat fall e mail conjures up you to create a memorable Thanksgiving desk. The quote from an in-house designer provides extra credibility to the corporate’s solutions, whereas on the similar time, performing as a stamp of social proof.
There’s no large sale announcement or pushy product promotion right here. Mattress Tub & Past reveals us an excellent instance of product advertising and how one can encourage prospects to organize for Thanksgiving together with your merchandise.
4. Violet Gray
Mattress Tub & Past covers the host function in its Thanksgiving emails for the reason that model is all about residence decor.
Violet Gray, the high-end magnificence retailer, in contrast, focuses on the opposite aspect of Thanksgiving: being visitor.
The corporate’s topic line makes that clear from the start. If you happen to’re questioning how one can be visitor across the vacation season, you open the e-mail, like I did, and see this:
Though gift-giving isn’t the commonest Thanksgiving custom, Violet Gray finds no less than one individual you should purchase presents for this yr, and that’s your host.
Within the e mail, the corporate recommends present concepts to your dinner host to make sure that you’re “invited again.” What’s extra, the e-mail isn’t solely particular to Thanksgiving, however slightly information you’ll be able to observe for Christmas too.
Following vacation present information greatest practices, Violet Gray categorizes its solutions by several types of hosts, together with The Thanksgiving Host and The Recreation Night time Host.
If you happen to’re not operating a Thanksgiving sale or promoting merchandise that may assist folks prepare for the day, you’ll be able to mannequin from Violet Gray’s e mail and place your merchandise as present concepts earlier than Thanksgiving or some other vacation.
5. BarkBox
A typical theme many ecommerce emails share round Thanksgiving is gratitude.
Many manufacturers, particularly those who don’t run Thanksgiving gross sales, use this time to mirror on the previous yr and admire their prospects. BarkBox, the favored canine treats subscription service, is a kind of firms.
In certainly one of its current Thanksgiving emails, BarkBox makes use of the gratitude theme and makes it clear that they’re grateful for you, ranging from the topic line.
The e-mail itself reads like a letter from the founders (or extra appropriately, the founders’ canines). In it, BarkBox needs you a cheerful Thanksgiving and reveals its appreciation for its prospects: you and your pups.
BarkBox’s e mail is written in a private, pleasant, and honest tone. It’s not attempting to get you to purchase one thing with some faux gratitude. The e mail CTA is kind of selfless too:
There is a promo code within the e mail nevertheless it’s not an aggressive, profit-driven one. Utilizing the code saves you some cash, plus, BarkBox will donate to pups in want.
From the code “Barkgives” to the CTA “Give good, get good,” BarkBox’s e mail copy is totally consistent with the spirit of Thanksgiving. Slightly than throw a random sale, say thanks, and promote its merchandise, BarkBox ends the e-mail with a social duty exercise.
It’s an excellent e mail to duplicate for those who’re planning on doing one thing completely different for Thanksgiving this yr.
6. 4ocean
Talking of social duty…
4ocean, an attire firm with environmental and social duty as its core focus, has fairly an uncommon kind of Thanksgiving e mail instance for us.
Slightly than spotlight a suggestion or present gratitude, 4ocean’s e mail focuses on academic content material. That is seen in its distinctive vacation topic line as effectively:
That is what you see if you click on 4ocean’s surprising Thanksgiving topic line:
On the very prime of the e-mail sits slightly observe: “A cleaner ocean is the best present of all.”
Subsequent, the headline places a acutely aware, albeit barely gloomy, spin on a well-known vacation phrase. After that, 4ocean goes on to elucidate how we’re producing much more waste across the vacation season and what you are able to do to scale back that.
In the primary portion of the e-mail, 4ocean provides you actionable ideas for minimizing waste proper earlier than Thanksgiving. Its solutions embrace sustainable present concepts, in addition to its personal merchandise.
On the backside of the e-mail, the corporate additionally hyperlinks to a few of its giftable merchandise, so you’ll be able to already put your dedication to a waste-free vacation season into motion:
4ocean’s Thanksgiving content material is genuinely useful in beginning the vacation season on the best foot. And it’s profitable at hinting at its merchandise with out sounding too salesy.
7. The Frye Firm
BarkBox and 4ocean do their justifiable share of company social duty for Thanksgiving. But, a method or one other, each emails include a button to purchase firms’ merchandise.
This Thanksgiving e mail from The Frye Firm, alternatively, is totally free from self-promotion:
Image this: It’s Thanksgiving and also you’re round a well-set desk, having fun with a pleasant, large meal together with your family members. And also you see this e mail in your inbox.
It’s an ideal match for those who’re feeling grateful and trying to unfold this sense to these much less lucky. That is what you see if you open the e-mail:
Simply because it stated within the topic line, The Frye Firm invitations you to donate a meal for folks “struggling to place meals on the desk.” The e-mail is particularly related because it was despatched in 2020, when it had already been an extended, tough yr all world wide.
Within the remaining a part of the e-mail, Frye explains the way it teamed up with Feeding America, the US-based starvation reduction group, and the way each greenback you give can assist present meals within the vacation season.
No merchandise or model particulars are talked about within the e mail. Extra importantly, there’s no requirement to buy from The Frye Firm. You possibly can merely click on the button and place a donation.
It’s a really selfless Thanksgiving e mail you’ll be able to take for instance, whether or not your aim is to construct a greater firm picture or stronger ties together with your viewers.
It additionally goes on to indicate that not each Thanksgiving e mail must be about Black Friday or short-term earnings.
Conclusion
Not all Thanksgiving emails are created equal.
Some don’t transcend tacky puns and compelled messages of gratitude.
Nevertheless, these seven Thanksgiving e mail examples are a few of the greatest I’ve seen in my inbox in a very long time.
Whether or not your aim is to announce the beginning of your Black Friday provides, promote your Thanksgiving-y merchandise, or just invite subscribers to commit an act of kindness, these seven examples ought to encourage you.
