What’s happening, PR and comms professionals? It’s a brand new week and a contemporary begin with social media happenings. And there’s been quite a bit, particularly final week with the official debut of Threads. The newest “Twitter killer” is already going through some warmth from Twitter threatening a lawsuit. It’s additionally nonetheless understanding the kinks to make it extra interesting to customers throughout the board. Individuals have already joined Threads, about 100 million, with extra customers coming on-line every day. The Meta-owned platform is text-based the place folks can put up threads (assume tweets) in a protected, pleasant setting.
Talking of, Twitter was beneath hearth – once more – final week when it restricted the variety of tweets customers might have a look at in a day for the sake of safety. Twitter additionally confronted backlash after with the announcement that TweetDeck would solely be accessible to Twitter Blue customers. TweetDeck’s outdated format remains to be accessible — for now.
And at last in unpopular selections information, Reddit additionally remains to be standing its floor after controversial API adjustments went into impact July 1.
Let’s get onto the remainder of the information, we could?
Twitter needs to provide folks extra management over who direct messages them to lower spam, in line with Social Media At present. Greater than seemingly simply Twitter Blue subscribers can go for message requests to be despatched from Verified customers and folks they comply with solely, from individuals who they comply with or from everybody. Glad DM’ing.
Additionally, Twitter is lastly bringing again content material, like tweets, to Google searches, Search Engine Roundtable reported. Final week (see intro) unregistered (or signed out) platform customers couldn’t see tweets or through Google them. Within the final 24 hours, although, Twitter modified how unregistered customers can view tweets on Google Search and on Twitter. Whereas customers can see a tweet they’re nonetheless being requested to check in.
TikTok
ByteDance, TikTok’s dad or mum firm, not too long ago introduced the launch of music manufacturing app Ripple. At the moment invite-only, Ripple will let musicians and creators develop audio on the app, TechCrunch reported. Keep tuned for extra updates.
TikTok Inventive Problem intends to deliver creators to the middle of creating content material via a brand new in-app characteristic, TikTok shared. The characteristic lets creators submit a video commercial to manufacturers as a part of the problem. The winner receives an award in line with how nicely they’ve accomplished. The Inventive Problem lets creators authentically connect with manufacturers — and get rewarded for it.
TikTok can be seeking to create extra alternatives for monetization by including subscriber-only movies to its platform,. The unique movies are for individuals who have a LIVE Subscription. The subscriber-only movies lets creators join extra meaningfully with their subscribers via feedback, likes and replies.
WhatsApp now permits customers to switch their complete chat historical past from the identical working system with out leaving the app, in line with a tweet from WhatsApp. By means of Chat Switch, WhatsApp customers can seamlessly switch their recollections and conversations onto one other cellphone. Now these juicy textual content messages gained’t ever be misplaced once more.
LinkedIn customers desirous to develop their viewers can activate creator mode from their profile, the web site introduced. The creator can share hashtags to indicate the subjects they’re most occupied with . LinkedIn members can extra simply discover your content material, too. To activate creator mode, customers click on their profile web page, “View Profile,” scroll to “Sources” and click on on the “Creator mode” button. Then add subjects that curiosity you and get to creating. To show it off return to your profile, scroll to “Sources” and switch creator mode off.
Sherri Kolade is a author at Ragan Communications. When she is just not along with her household, she enjoys watching Alfred Hitchcock-style movies, studying and constructing an authentically curated life that features greater than sometimes discovering one thing deliciously fried. Observe her on LinkedIn. Have an ideal PR story concept? E mail her at sherrik@ragan.com.
