March seems like a blessed aid after these lengthy, chilly winter months.
Not simply because the climate’s lastly heating up, however as a result of customers are lastly spending cash once more.
In March 2022, US retail gross sales reached nearly $588 billion. That’s $6 billion greater than customers spent in February, and almost $10 billion greater than January’s determine.
As clients begin to loosen the purse strings, manufacturers have a implausible alternative to finish Q1 with a bang.
However it received’t occur by likelihood. For those who’re going to smash your gross sales and income targets, it’s worthwhile to give your viewers a compelling purpose to purchase—and meaning getting your messaging spot-on.
That will help you out, I scoured Drip’s cavernous ecommerce advertising swipe file to spherical up seven of my favourite March e-newsletter concepts.
Right here’s what I discovered…
1. ban.do: Launch a Spring Sale
March is a humorous time.
Spring solely begins halfway by the month (within the northern hemisphere, no less than).
But, with summer season on the horizon, the window for selling spring-themed merchandise is fairly slim.
In truth, search exercise for the time period “spring vogue” is already trending down by the top of March…
…and it just about drops off a cliff in mid-April.
No ecommerce model desires to be left with a warehouse-full of unsold spring merch. So it is sensible to launch a flash sale in March, like attire and equipment model ban.do does right here:
Learn the e mail copy and also you’ll discover ban.do was providing as much as a 50 % discount on new garments and equipment.
That’s a implausible strategy to increase gross sales of your spring product line earlier than it’s time to modify focus to summer season.
Talking of which…
2. Monki: Begin Selling Summer season Style
Ecommerce entrepreneurs are all the time trying (no less than) one season forward.
So although spring’s solely simply starting, it’s already time to start out selling your summer season lineup.
Google Developments information reveals that search exercise for the time period “summer season vogue” climbs steadily all through March:
Apparently, it then tails off considerably in April, earlier than peaking in Could and June.
To me, this implies that probably the most fashion-forward customers are getting a headstart on their summer season purchases in March, whereas the remainder of us depart it till the final minute to spruce up our warm-weather wardrobes.
So March is positively the suitable time so as to add some summer-themed messaging (and merchandise) to your e mail advertising campaigns.
Which brings me neatly to my subsequent March e-newsletter instance, from ladies’s vogue model Monki. As is usually the case, all of it begins with an participating topic line:
I notably like using emoji right here. They’re not all the time applicable, however used intelligently — and on the proper time — they seize consideration in a crowded inbox.
Having received the clicking, Monki follows up with some sometimes bright-and-breezy e mail copywriting, a outstanding name to motion, and a short choice of related merchandise:
Briefly, there’s loads right here to steer Monki’s viewers to click on by and browse these summer season vogue staples.
3. Warby Parker: Reference Daylight Financial savings Time
March is the month once we spring ahead by adjusting our clocks.
On the face of issues, which may not sound like an apparent alternative for ecommerce entrepreneurs.
However there are a pair compelling causes to reference Daylight Financial savings Time in your March newsletters, identical to eyewear retailer Warby Parker does in my subsequent instance:
Firstly, and most clearly, altering the clocks will be complicated. So your viewers will doubtless recognize a well-timed reminder forward of the day.
Secondly, Daylight Financial savings Time is the primary signal that summer season’s on the way in which, so it’s a pure match for any summer-themed messaging.
4. Rockets of Superior: Drive Gross sales With St Patrick’s Day Messaging
You don’t need to be Irish to like St Patrick’s Day, which—as in the event you didn’t already know — takes place yearly on March 17.
Extra Individuals are celebrating the vacation than ever earlier than, in keeping with the Nationwide Retail Federation (NRF), with 61 % planning to get entangled in 2023—up from 54 % in 2022 and simply 48 % in 2007.
And “celebrating” inevitably means “spending cash.”
To that finish, these participating in Patty’s Day 2023 plan to spend a mean of $43.84 per family, with most planning to rejoice by sporting inexperienced.
So, in the event you’re in vogue ecommerce, St Patrick’s Day is an apparent event to push your greenest attire.
That’s exactly what kids’s clothes model Rockets of Superior did in my subsequent March e-newsletter instance:
That is some clever e mail advertising.
When most individuals consider St Patrick’s, they think about busy pubs and Guinness hats. In different phrases, not very child-friendly.
However Rockets of Superior reveals that with a bit of creativeness and a few sensible messaging, it’s completely doable to make use of the vacation for selling children’ clothes.
5. Oribe Hair Care: Rejoice Ladies’s Historical past Month
Customers anticipate extra from manufacturers than simply promoting an honest product at a horny worth.
Right now, you must stand for one thing as effectively.
Google Cloud analysis revealed that four-fifths of buyers favor a model’s values to align with their very own. What’s extra, three-quarters say they’ve “break up up” with a model over a distinction in values.
And with Ladies’s Historical past Month — a celebration of the very important position ladies have performed in American historical past — taking place yearly in March, that is the proper alternative to applaud the contribution of girls to the success of your corporation.
That’s exactly what Oribe Hair Care does right here:
One phrase of warning:
For those who’re going to hitch the dialog round Ladies’s Historical past Month (or some other consciousness occasion), don’t make all of it about promoting merchandise. In any other case you danger trying inauthentic, cynical, and grasping—which is an enormous turnoff for customers.
For that purpose, Oribe Hair Care barely mentions itself on this March e-newsletter instance, apart from a short reference to Channel Advertising Supervisor Lori Polk’s favourite Oribe product:
Not solely that, however the model eschews the basic “store now” or “browse our assortment” CTAs in favor of a hyperlink to its Instagram account, which comprises additional particulars about its Ladies’s Historical past Month marketing campaign:
6. Design Inside Attain: Use Tax Refund Season to Push Huge-Ticket Purchases
Tax return season isn’t the “sexiest” shopping-related occasion.
It doesn’t have the eagerness of Valentine’s Day or the joy of Christmas.
However it’s nonetheless a doubtlessly enormous alternative for ecommerce entrepreneurs.
Whereas the deadline for tax returns falls in mid-April, analysis from the Nationwide Retail Federation reveals that 4 in 5 Individuals file their returns in February or March.
Need to know the excellent news for manufacturers? Three-fifths of persons are anticipating a tax refund in 2023.
And whereas nearly all of recipients plan to stay their refunds straight into financial savings or use them to pay down money owed, others are planning to spend, spend, spend.
One in 9 intend to spend money on dwelling enchancment in 2023, one-tenth have their eyes on a “main buy,” and an additional one in ten are planning to splurge:
That tells me one factor: tax return season is a great time to advertise big-ticket gadgets.
And with the IRS issuing most refunds in 21 calendar days or fewer, March is the prime time to start out pushing these high-end purchases.
Design Inside Attain positively bought the memo. In March 2022, it shared this text showcasing high-end furnishings model Herman Miller:
These chairs value 1000’s of {dollars}, which positively qualifies as a “big-ticket buy.”
However this isn’t nearly displaying off your costliest merchandise.
Design Inside Attain added some urgency by introducing a flash sale, giving would-be splurgers an incentive to purchase now.
7. Greetabl: Present Commencement Give Inspiration
By the point we attain late March, commencement is simply across the nook, with most establishments holding commencement ceremonies in Could and June.
Commencement is yet one more massive gift-buying vacation, with one-third of Individuals planning to buy congratulatory presents for highschool and school graduates, in keeping with information from the NRF.
Common spending on presents quantities to nearly $115, whereas complete spending reached $5.8 billion in 2022. That’s fairly beneficiant.
Frankly, the NRF’s listing of high commencement presents is form of uninspiring, with money, greetings playing cards, and present playing cards rated as the most well-liked choices.
None of these issues wants a lot ahead planning.
Nonetheless, 16 % of respondents stated they meant to present attire to the graduate of their life, whereas 11 % opted for electronics merchandise. These are gadgets that positively require a bit of extra thought.
So there’s clearly potential for a variety of entrepreneurs to capitalize on all that pre-graduation spending. And late March is a wise time to start out pushing your graduation-related messaging.
Unsurprisingly, gifting model Greetabl was desperate to get in on the act, sharing this e mail with its viewers in March 2022:
I just like the messaging right here. “Know a grad price celebrating?” places the onus on the customer; it nearly guilt-trips them into taking motion.
However it’s not my favourite factor about this e mail; that honor goes to this simple-but-effective piece of messaging:
The bulk ofshoppers received’t want their commencement presents to reach in early April. That’s approach too early for most faculties and faculties. So Greetabl provides clients the choice of scheduling their order to reach at a time of their suiting.
It is a sensible transfer, with analysis from Sendcloud revealing that 67 % of customers say versatile supply is essential to them when purchasing on-line.
So what does that flexibility seem like?
Based on Sendcloud, 65 % of buyers need the flexibility to decide on the precise date their order arrives, whereas 71 % wish to select a timeframe for his or her supply. What’s extra, nearly half need to have the ability to alter their transport slot even when an merchandise is already on the street.
Even in the event you can’t fulfill all of these calls for, it’s in your pursuits to offer clients as a lot selection as doable the place transport is worried—particularly with regards to present purchases.
Turbocharge Your E-mail Advertising Income With Drip
Want you would generate a stronger return out of your e mail exercise?
Calm down; Drip is right here to assist.
Our instruments provide the energy to spend much less time simply doing emails, liberating up extra bandwidth for the stuff that makes the most important distinction: nurturing your viewers, constructing stronger relationships, and rising income.
Use our library of pre-built e mail templates to show opens into clicks (and gross sales), or do it your self with our HTML builder.
Then arrange revenue-generating automations within the blink of a watch with our pre-built playbooks and our simple-to-use visible workflow builder.
Sounds good, proper?
However it’s even higher whenever you attempt it your self, so join right now to your 14-day free trial.
