The client is aware of greatest (normally), and what higher strategy to get their suggestions than with survey emails? In-email surveys allow you to acquire precious insights out of your recipients with out sending them by means of a loophole of hyperlinks. Recipients simply enter their data right into a built-in interactive type, and shazam—you may have precious survey knowledge.
Constructing a survey e mail may be difficult, although. What number of questions must you ask? Ought to or not it’s easy and bland or cutesy and on-brand?
Fairly than supplying you with our opinions, we determined to let the professionals do the speaking. Under, we’ve compiled a set of our favourite survey e mail examples. These vary from no-frills surveys to custom-made illustrations and color-coded responses.
7 greatest real-life survey e mail examples
Not one of the survey e mail examples beneath are essentially higher than one other—every simply speaks higher to a special viewers and model. Use these concepts to assist create your survey e mail templates.
1. The colour-coded suggestions survey
A pop of colour may help your e mail survey stand out in a crowded inbox. Insurify retains it easy with this survey e mail instance, making its message quick and candy with a click-to-respond, single-question survey.
Insurify additionally provides somewhat little bit of branding with its background illustrations. Think about doing the identical to your model by including little touches of colour and imagery that correspond with the services or products you present. You probably have a model mascot, that’s even higher.
2. The would-you-rather survey e mail
There’s in all probability not loads of actionable knowledge from this survey, but it surely serves as an excellent instance of utilizing surveys for engagement and leisure. WYR’s illustrations make it enjoyable and playful, alongside the visible solutions.
Plus, WYR follows e mail survey greatest practices by sharing outcomes with its members. When you’re going to ask for suggestions out of your following, present them that you simply’re listening. Inform them what you do with the info you acquire, and provides them insights into the solutions you discover.
3. The viewers preferences survey
At first look, this survey may look like a enjoyable method for Helpful to interact its viewers. Nonetheless, survey responses might additionally assist tailor recipients’ e mail preferences in order that the corporate can ship extra customer-relevant emails sooner or later. Helpful retains it easy with 1 query and 4 solutions, making it easy for purchasers to reply shortly and transfer on with their day.
It additionally does an excellent job right here of incentivizing participation, beginning with including a big headline on the high promising members an opportunity at a 40% low cost. Lastly, Helpful provides an incentive that may usually push on-the-fence clients over the end line to take part.
4. The product suggestions e mail survey
This easy e mail from Amazon helps the model nail down its sizing suggestions—and it succeeds, retaining issues easy with a single query as a substitute of making an attempt to do an excessive amount of. Amazonalso makes use of an image of the product as a reminder to clients of what they purchased, versus simply utilizing textual content or asking a buyer to click on a hyperlink.
You may use the identical format to survey clients about your merchandise. Ask a single query and hold the out there solutions restricted. And whereas you may want extra qualitative knowledge, you’ll get far fewer responses in case you ask an open-ended query quite than a simple one just like the survey e mail examples did right here.
5. The yes-or-no suggestions survey
It doesn’t get any less complicated than this: sure or no, good or unhealthy, thumbs up or thumbs down. Netflix can study rather a lot from this reply, and it received’t take clients greater than a second to think about their responses and enter their suggestions.
Discover how Netflix tells the recipient the way it’ll use their response knowledge. It’s not only for studying if viewers watch the video or not: “The extra you price, the extra we will counsel programmes and movies you may like.” This perception incentivizes respondents to reply, understanding their enter will positively affect their expertise on Netflix transferring ahead.
6. The product overview survey
Fairly than asking a couple of particular product characteristic or expertise, Bellroy retains it easy and asks, “How possible is it that you’ll advocate Bellroy to a pal?” Clients don’t must recall their likes or dislikes and even query the efficiency, however they’ll know instantly (from their intestine) whether or not they’d advocate it to a pal or not.
Bellroy would possible get far fewer responses if it requested, “What’s your favourite half about Bellroy?” or “Is there something you dislike about your product?” Easy, easy-to-answer questions will enhance your response price and get you the insights wanted to make data-backed selections.
7. The e-mail personalization survey
Right here, Litmus’ e mail survey does what no different survey on this record has carried out by asking a number of questions (4 to be actual). Nonetheless, it does it in a easy and approachable method with one-word solutions that respondents in all probability know (or can estimate) off the highest of their heads.
Litmus additionally guarantees to make use of this knowledge to “tailor content material for you sooner or later” and provides respondents an e-book. Plus, it provides a great deal of advantages to incentivize respondents to take 30 seconds to finish the survey e mail earlier than they transfer on with their day.
Obtain free e mail templates with Twilio SendGrid
Arising with a type is only one a part of designing an e mail—you additionally want a responsive template able to host the survey. We’ve received simply the factor.
Try our library of free templates to search out the suitable design to your wants. Whether or not you want a template to your survey e mail or one to your advertising e-newsletter, we have now loads of choices.
