The next article is tailored from Mark Kosoglow’s LinkedIn publish from Jan. 25, 2023, with Mark’s permission.
Editor’s word:
AI is now not some hypothetical future in gross sales — it’s right here now.
The excellent news? AI isn’t going to take your gross sales job.
…nevertheless it received’t magically make it simpler, both.
In December 2022, Authority Hacker podcast hosts Gael Breton and Mark Webster predicted the rise of a brand new type of information employee: individuals who can manipulate AI instruments to get precisely what they need.
Should you’ve performed with ChatGPT, DALL-E, or different OpenAI instruments, it may be surprisingly tough. (And sometimes, horrifying — see, the function picture that didn’t make the minimize for this text.)
Which is why I used to be thrilled to see Mark’s publish of ChatGPT prompts to make use of when promoting into the C-suite — and much more thrilled he allowed us to share them right here.
— Kendra Fortmeyer
7 ChatGPT prompts for promoting into the C-suite extra successfully
I see everybody, from SDRs to execs, making the identical huge errors partaking C-suite patrons.
Listed below are 7 important errors to keep away from when promoting into the C-suite — plus ChatGPT prompts to lend an help.
Executives wish to be within the know 📝, not within the weeds 🌾
⛔ 1. Keep away from writing in paragraphs
Execs don’t write in paragraphs. So after they see them in an e mail, they don’t learn them.
🤖ChatGPT immediate: “In 5 sentences or much less, summarize the textual content beneath within the type of an e mail I can ship. Be ruthlessly transient.”
⛔ 2. Keep away from bullet factors
…and NEVER do bullets below bullets.
After you’ve requested ChatGPT to summarize your e mail, above, do that immediate:
🤖ChatGPT immediate: Please triple area the response above to make it extra readable and take away any bullets.
⛔ 3. Don’t “educate” CXOs on their jobs or enterprise
Need to get your e mail deleted instantly? Talk what the execs already know like they don’t comprehend it….particularly whether it is one thing they need to know.
🤖 ChatGPT immediate: Take away something that an government on this business most likely already is aware of.
(🤣 Simply kidding! You don’t want a immediate for this. Simply don’t write like a marketer! Go away that stuff out.)
⛔ 4. Don’t embody case research or lengthy articles
No exec has time to learn a 3-page case research. So use AI to distill the goodness, shorter.
🤖 ChatGPT immediate: “Summarize this in lower than 500 characters in a provocative approach that creates motion.” Then, paste your case research textual content after this immediate.
⛔ 5. Reduce the fluff
Please don’t write stuff like, “I’m so appreciative you took the time for me to satisfy you yesterday in our assembly and I’m thrilled to proceed to reveal how we may help your groups be productive on this new financial actuality we discover ourselves in.”
(Did you even learn all that? I didn’t learn all that. — KF)
🤖 ChatGPT immediate: “Take away any fluff or overly informal dialog language from the textual content beneath.” Then, paste your e mail.
⛔ 6. Don’t connect decks with out linking to particular slides to have a look at
Execs will NOT undergo your 25-slide deck. They WILL take a look at 2 slides. And they won’t be the slides you need.
🤖 ChatGPT immediate: N/A. As a substitute contemplate simply 👉placing pictures of the slides proper within the e mail 👈 and dropping the deck.
⛔ 7. Do not hyperlink your complete name recording
You suppose they weren’t paying consideration a lot through the assembly? Simply wait — that decision recording’s gonna be much more ineffective.
🤖 ChatGPT immediate: “Summarize the textual content beneath in lower than 7 sentences.” Then, paste within the name transcripts after this immediate.
Observe: Cautious! Generally name transcripts are too lengthy for AI to reliably discover the very best half. Make sure to refine the response utilizing a few of the prompts above.
You spend a ton of time making ready communications with executives, and holding them within the loop is CRITICAL in renewals, expansions, and new enterprise offers.
Don’t let the messenger kill the message by delivering it in a approach that few executives will take note of. You’ll be left questioning why your government didn’t show you how to out.
🤫 …it’s as a result of they didn’t wander into the weeds you have been taking them into.
Love what you learn? That is simply the tip of the iceberg. Try Mark’s masterclass on Deal-Successful Discovery — Learn how to Run Discovery Periods like a $200M Firm Utilizing Techniques That ‘Wow’ Prime Executives. 🧠
