Leah Nurik, founder and CEO of Gabriel Advertising Group, has efficiently grown the company and established it as a number one PR and advertising and marketing agency for high-growth organizations. GMG’s work has garnered over 90 business awards, highlighting its excellence.
With over 25 years of expertise in PR and advertising and marketing experience, Nurik has earned quite a few business recognitions, together with CEO of the 12 months for Boutique PR Companies for doing what she loves – connecting changemakers with alternatives to drive impactful change by revolutionary know-how.
Nurik’s journey as an business chief and as an individual has, partly, been formed by the challenges she confronted since founding the corporate in 2011, together with being identified with breast most cancers twice. Balancing parenting, education, chemotherapy, and guaranteeing her household’s well-being was an incredible endeavor. Whereas it was undoubtedly a tricky time, Nurik emerged from it with useful classes.
We caught up with Nurik to get her ideas on the way forward for the communications business.
What guide, podcast or different media do you suggest to different comms professionals?
Nurik: Each morning, I take heed to the NYTimes Day by day and NPR’s Up First whereas I’m driving my youngsters to highschool or making breakfast. I additionally learn The New Yorker as a result of it offers context about what pursuits and intrigues us as a society at the moment second. This perception into the larger tendencies, feelings and considerations of our society can spark extra artistic and related proactive media pitching, in addition to higher context to offer our shoppers with positioning, messaging and technique for product improvement and development. I’ve three guide suggestions for all comms professionals, or mainly anybody: the AP Model Information for clear and concise writing, Bittersweet for private reflection, growing a development mindset and practising compassion for ourselves and others in each our work and private lives; and When Breath Turns into Air for sparking contemplation and worth prioritization to assist one pursue contentment in each their profession and their private selections.
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What’s your favourite software you employ commonly for work?
Slack, in addition to our personal GMG Sprint™ platform that we use for shopper communications and mission administration. HubSpot is nice for our gross sales course of, too.
What excites you most about the way forward for communications?
I’ve witnessed a dramatic shift in communications and enterprise over the previous 15 years. At the moment, increasingly more firms, and particularly our shoppers, are focusing their efforts on missions that positively influence the world. From software program to semiconductors, from skilled improvement to equal entry to training know-how, firms which can be authentically targeted on doing good, additionally do exceptionally effectively. I feel the career and business, typically, do higher when we live and speaking the reality and the fervour behind it. That excites me and makes going to work day-after-day fairly superior.
What communications problem retains you up at evening?
That relies upon. Bucking and shifting the established order in an business is all the time a problem. It requires ardour and considerate articulation of differentiation, demand and wish. Each time we goal to do it, we take a singular method. Proper now, I’m sleeping fairly effectively.
What’s the most important problem you’ve overcome in your profession?
Since I based the corporate, I used to be identified with breast most cancers twice. The second time was throughout the pandemic when our enterprise was pivoting, and we needed to get artistic to deliver on new shoppers and retain current ones. On the identical time, I used to be parenting two women, doing my greatest to assist with education, going by chemotherapy and ensuring everybody in my household was fed and as upbeat as doable, whereas we hunkered down with simply the 4 of us and our superb canine. It was not a enjoyable time, however, as an organization and as a pacesetter, I realized a lot about what our perfect shopper profile wanted to be, how our tradition needs to be outlined and the best way to delegate and convey on superb expertise. We established a basis on which we now have loved vital development and general workforce and shopper satisfaction that we’ve by no means skilled earlier than. That’s greater than a silver lining—it’s grace, love and objective. And I’m completely satisfied to report I’m most cancers free greater than two years later!
What’s the greatest recommendation you’ve ever gotten?
Belief your intestine – all the time.
As ladies, many people have been raised to disclaim our interior voice and known as “oversensitive” or “fallacious” after we object to the best way we’re handled or converse as much as authority when one thing is unfair. It took me 20 years to retrain myself to comply with my instincts and never doubt myself when bullies from all intersections of my life tried to play an influence recreation. We’re very fortunate to be in our present place – we have a look at our gross sales course of as a bidirectional interview and say no to potential companions if their personalities and values don’t align.
Listening to my intestine has saved me years of stress by avoiding conditions the place I’m making an attempt to make one thing work that by no means will. And I realized that if anybody tells you, you’re “cussed,” “too delicate,” “shrill,” “bossy,” “indignant” or “feisty,” they’re taking part in an undermining energy recreation and it’s best to cling up and RUN as quick as you possibly can to the subsequent, thrilling alternative.
Isis Simpson-Mersha is a convention producer/ reporter for Ragan. Comply with her on LinkedIn.
