Social media websites are taking some massive swings this week, rolling out new options that allow you to play trivia, promote hashish merchandise and broadcast through Messenger.
Let’s get into these new options, and what they could imply in your social media efforts.
TikTok
TikTok continues to roll out new options because it strives to take care of its standing because the dominant social media app right this moment. In the event you’ve opened TikTok not too long ago, you will have been bombarded with pop-overs for TikTok Trivia, a brand new function presently sponsored by Lion’s Gate and “John Wick Chapter 4.”
The primary iteration will run from Feb. 22-27 and have trivia with actor and TikTok creator James Henry. It additionally boasts a $500,000 prize pool.
The general vibe reminds us of HQ Trivia, the wildly standard dwell recreation from round 2017. It’s an attention-grabbing partnership alternative and a brand new method for manufacturers to have interaction.
TechCrunch can also be reporting that TikTok is testing topic-specific feeds like Sports activities, Meals and Gaming. Consider it as a extra centered For You Web page that eliminates the necessity to search. It’s an attention-grabbing transfer and one which makes TikTok really feel much more like flipping by the channels on TV — this time with only a bit extra focus.
Meta
Meta introduced a brand new Broadcast Channels function this week that may enable creators to ship brief updates, polls and different strategies of engagement on to followers utilizing Messenger. It will likely be out there on each Fb and Instagram.
“Creators can use broadcast channels as an off-the-cuff, fast approach to hold followers up-to-date,” Meta stated within the announcement. “They’ll use textual content, picture, video and voice notes to share their newest updates and behind-the-scenes moments and even create polls to crowdsource fan suggestions. Solely creators can ship messages, whereas followers can react to content material and vote in polls.”
This function remains to be being rolled out however gives an intriguing direct messaging choice for manufacturers and creators.
Twitter is loosening its guidelines on promoting hashish merchandise on the platform, the corporate introduced — in some U.S. states.
“Going ahead, Twitter is permitting advertisers to advertise model choice and informational cannabis-related content material for CBD, THC, and cannabis-related services and products,” the announcement stated.
The full guidelines make clear that “Advertisers might solely goal jurisdictions through which they’re licensed to advertise these services or products on-line,” so the provision is restricted based mostly on native legal guidelines.
YouTube
YouTube continues its concentrate on its Shorts function by asserting that creators can now reply to a remark with a Quick — immediately mimicking a TikTok function. So slightly than replying with a textual content response, or dropping a hyperlink, you’ll be simply in a position to create an in-line video to assist hold the context chain intact.
The video app can also be rolling out knowledge tales — brief, digestible analytics ideas — to its neighborhood posts, providing deeper analytics on these choices.
Which merchandise are you most enthusiastic about? And are you nostalgic about HQ Trivia?
Allison Carter is government editor of PR Every day. Comply with her on Twitter or LinkedIn.
