Meta promoting adjustments so rapidly. An advertiser’s largest worry is an lack of ability to remain on high of the related adjustments in order that they’ll proceed utilizing the best options and techniques. You can not fall behind.
Assume I’m exaggerating? Take into consideration the panorama of Fb (earlier than Meta) promoting previous to 2021. The iOS 14 adjustments hadn’t hit but. No Benefit+ Buying Campaigns. Viewers enlargement wasn’t even a factor. Promoting — and the efficient method to it — was utterly completely different.
It’s been my aim to fill an essential want since I began publishing to those pages in 2011 (I’ve seen some issues!). Lower by the nonsense and provide the information, updates, tutorials, and case research that make you a sophisticated advertiser.
The issue, for those who may name it one, is that the quantity of content material I create comes out at a excessive velocity. Nicely over 1,000 weblog posts, 1,000 movies, and 500 podcast episodes. The knowledge is there, however it’s straightforward to fall behind.
One of the best ways to get management of all of this info is thru electronic mail alerts. After 13 years of doing this, I’m assured that I’ve lastly acquired this proper.
Not everybody has the identical wants. A few of us devour weblog posts whereas others desire movies or podcasts. I can not assume to know what you need.
Consequently, I’ve segmented the methods I’ll notify you utterly in a different way for 2025. All the things is totally clear — what you’re getting and the way usually you’ll get it. Additionally it is extremely straightforward to regulate your alerts.
Get the updates you need whenever you need them. Listed below are your choices…
1. Weblog Alerts
Frequency: 1 per week
This weblog is the place it began so a few years in the past. That is the medium the place I used to be most snug, and it’s how I rapidly turned identified. If you happen to run a seek for something associated to Meta promoting, you’ll undoubtedly come across my content material.
My weblog posts are freed from fluff. Truly, this put up is essentially the most “fluff” you’ll discover on my weblog. In any other case, anticipate numerous articles with the aim of educating and clarifying every little thing you might want to know within the easiest way attainable.
I’ve established a routine the previous few years. Barring uncommon exceptions, I publish one weblog put up per week. These usually go dwell on Monday with an electronic mail alert arriving very first thing on Tuesday morning.
These alerts are conversational and to the purpose. Right here’s an instance of a latest Weblog Alert:
If you’d like weekly Weblog Alerts, subscribe on the hyperlink beneath:
https://www.jonloomer.com/blog-alerts/
2. Video Alerts
Frequency: 3 per week
In late 2022, I began recording 1-minute academic movies, primarily about Meta promoting. As soon as I made these part of my every day routine, I made a decision it was essential to function them on my web site.
There’s now a Fast Video Tutorial part on jonloomer.com, and I publish one in all these thrice per week. Every 1-minute video features a quick weblog put up beneath it with a fast tip (which give them worth over the movies of mine you may discover on social media). These are extra abbreviated in comparison with my full weblog posts, however tremendous useful.
I exploit weblog posts to elucidate deep matters that require extra background and knowledge to speak. The video posts are for matters that may be communicated with a lot shorter ideas, although they’re full of worth.
If you happen to subscribe to Video Alerts, I’ll ship you an electronic mail at any time when I’ve revealed a brand new video put up (often thrice per week). The format is much like the Weblog Alerts instance above.
To subscribe to Video Alerts, click on the hyperlink beneath:
https://www.jonloomer.com/video-alerts/
3. Podcast Alerts
Frequency: 1 per week
The Pubcast is making a comeback! I began The Pubcast in 2013 as a approach to talk about enterprise and promoting matters in a singular approach. However my podcast turned a casualty of the time I wanted to dedicate to video creation.
The “previous” Pubcast has a enjoyable backstory. It started as an off-the-cuff interview format, and I’d usually share a drink with my visitor. We’d discuss a variety of enterprise matters, from entrepreneurship to promoting.
My podcast is making a return in 2025. The newest iteration of The Pubcast is completely different than what you’ll discover elsewhere. I do know you’re busy. There isn’t senseless chitchat and lifeless air. These are quick (5-10 minute) episodes that get straight to the purpose.
Whereas The Pubcast of years previous coated many alternative enterprise matters, the brand new model will prioritize Meta promoting. These will function episodes that react to information, talk about my exams, and clarify my philosophical method to promoting.
The plan is to publish one episode per week. Subscribe to Podcast Alerts beneath:
https://www.jonloomer.com/podcast-alerts/
4. Weekly Recap
Frequency: 1 per week
So at this level, you’re beginning to perceive simply how a lot content material we’re speaking about each week:
- 1 weblog put up
- 3 video posts
- 1 podcast episode
Perhaps you wish to keep on high of the entire new content material, however that you just’ll by no means sustain with my emails for those who’re alerted each time I publish one thing new. Weekly Recaps are an ideal choice.
With Weekly Recaps, I’ll ship you one electronic mail each week with a log of every little thing I revealed throughout the prior seven days, together with hyperlinks and transient explanations.
Subscribe to Weekly Recaps beneath:
https://www.jonloomer.com/weekly-recaps/
5. Cornerstone Promoting Suggestions
Frequency: 1 per week
This one is a bit completely different from the alerts above. As a substitute of getting notified of my latest content material, Cornerstone Promoting Suggestions will set a basis of studying.
Whereas it’s essential to remain on high of every little thing that’s taking place now, I’ve realized that folks usually miss among the most essential content material I’ve ever revealed. So I created a subscription that sends out my hottest and useful posts to start out off every week — for a whole 12 months.
These are “cornerstone” finest practices guides and tutorials that can assist you perceive how every little thing works.
Listed below are some examples:
- Frequent Concentrating on Errors Advertisers Make
- A Information to Meta Advertisements Optimization for Supply
- 8 Causes Your Advertisements Aren’t Changing
- Benefit+ Viewers Greatest Practices Information
- Get Began with Benefit+ Buying Campaigns
- Bid Methods Greatest Practices for Meta Promoting
- A Information to Breakdowns in Meta Advertisements Supervisor
- Frequent Advert Set Optimization Errors Advertisers Make
In contrast to the opposite subscriptions listed right here, Cornerstone has an outlined starting and finish. However the supply of this content material will final for a whole 12 months (and perhaps longer!).
Cornerstone is a good way to shine up the sides in your Meta promoting data. You’ll be able to subscribe on the hyperlink beneath:
https://www.jonloomer.com/cornerstone/
6. The Full Funnel
Frequency: ??!!
Are we actually going to do that? Sure. Sure, we’re.
The best viewers for The Full Funnel could also be a bit insane. You might have full disregard on your inbox. You need every little thing from me, and also you don’t care how usually I message you. This may put you into the acute (however stunning) minority.
The Full Funnel will routinely subscribe you to every little thing:
- Weblog Alerts
- Video Alerts
- Podcast Alerts
- Weekly Recaps
- Cornerstone Promoting Suggestions
You will get quite a lot of emails from me. You haven’t any excuses at this level. If you happen to report me for spam after willingly subscribing to The Full Funnel, I’ll query your intelligence.
Nonetheless, this isn’t a lifetime dedication. We make errors. If it ever turns into an excessive amount of, you possibly can unsubscribe from every merchandise individually.
If you happen to’re cool sufficient, you possibly can subscribe to The Full Funnel beneath:
https://www.jonloomer.com/full-funnel/
The Paid Stuff
Oh yeah, there’s this, too.
All the things listed above is 100% free. However, you possibly can take your obsession to understanding Meta promoting to a different stage.
I began the Energy Hitters Membership greater than a decade in the past. PHC – Elite members get entry to the next:
- Personal Fb group of useful, skilled advertisers such as you
- Extra entry to me by the group
- Weekly Technique Periods (like a gaggle Zoom name of 10-15 folks)
- Weekly webinars to maintain you up to date on what’s taking place now
- Entry to JonBot, my AI-powered chatbot to get your questions answered
- Coaching and webinar library
- Reductions on one-on-one classes with me ($247 vs. $497+)
Be part of my group on the hyperlink beneath:
https://www.jonloomer.com/phc-elite/
Whereas I hardly ever tackle purchasers, you possibly can e book one-on-one classes with me. Previous to our session, you’ll full a questionnaire to offer essential background on what you’re doing now and what you hope to perform. The session itself is 45 minutes and might be performed over Zoom in order that we will display screen share if vital.
One-on-one classes are perfect for advertisers who’re superior however want a second opinion. You’re spending 1000’s of {dollars} per 30 days on advertisements (or operating 1000’s of {dollars} in advertisements for purchasers), and a single takeaway from these classes could make a giant distinction. These will not be for freshmen.
PHC – Elite members additionally get a reduction. To e book your time with me, go right here:
https://powerhittersclub.com/one-on-one-facebook-marketing-coaching/
Your Flip
Do you could have any questions in regards to the alerts or providers talked about right here?
Let me know within the feedback beneath!
