57 TikTok Stats to Know in 2023

Since launching in 2018, TikTok has racked up thousands and thousands of downloads globally. It can be a little bit of a thriller since TikTok would not all the time disclose of key app metrics.

As somebody who’s gotten sucked into the app, hearted tons of of posts, and even made a number of movies, I am pretty sure that this platform will stick round for fairly a while.

That can assist you make knowledgeable selections about your technique, we’ll cowl key TikTok statistics and details to know.

Already know what stats you’re searching for? Soar there with this desk of contents:

57 TikTok Stats to Know in 2023

• TikTok utilization amongst social media entrepreneurs has elevated 15% YoY. (HubSpot Weblog Analysis)
• Entrepreneurs say that TikTok and Instagram have the largest potential to develop in 2023, and 53% of entrepreneurs will enhance their investments within the app. (HubSpot Weblog Analysis)
• TikTok has the fourth-best algorithm.
• The most effective occasions to publish on the app are 6-9 PM, 3-6P M, and 12-3 PM, and one of the best day is Friday. (HubSpot Weblog Analysis)
• Google’s Senior Vice President mentioned that 40% of younger folks go to TikTok or Instagram when searching for a spot to eat as a substitute of Google Maps or Search. (TechCrunch)
• TikTok has the 4th highest viewers engagement fee for UGC campaigns. (HubSpot Weblog Analysis)
• A TikTok from a macro-influencer receives a median of 38,517 views. (Statista)
• TikTok says that a number of U.S.-based staff can “warmth” movies, which implies they will intervene to extend their viewership. (Forbes, eMarketer)
• TikTok’s CPM is half the price of Instagram, a 3rd of the price of Twitter, and 62% lower than Snapchat. (eMarketer)

Inside TikTok’s first 12 months, it reportedly reached 500 million month-to-month energetic consumers. Whereas as soon as thought-about a fluke, TikTok’s progress has solely skyrocketed since then.

• In September 2021, TikTok celebrated reaching 1 billion month-to-month energetic customers. (TikTok)
• Douyin, TikTok’s authentic standalone app in China, had 300 million customers when Musical.ly merged with TikTok. (The Verge)
• In 2022, TikTok was essentially the most downloaded app globally (850 million downloads), adopted by Instagram and WhatsApp. (Statista)

Whereas TikTok’s consumer base is dominated by Gen-Z in america, adoption is rising amongst millennials. And, though it’d really feel like TikTok is large within the U.S., the app’s largest viewers really comes from China, the place the platform is named Douyin.

Here is a breakdown of TikTok’s main demographics. Please notice that viewers information for people who don’t establish inside the binary are usually not reported.

• TikTok’s largest age group is between the ages of 18 and 24. (Statista)
• 54.1% of worldwide TikTok customers are feminine, and 45.9% are male. (Information Reportal)
• 62% of Gen Z use TikTok and spend essentially the most time on TikTok.(HubSpot Weblog Analysis)
• TikTok is one of the best platform for constructing an energetic group for Gen Z. (HubSpot Weblog Analysis)
• America, Indonesia, and Brazil have the most important audiences on TikTok as of January 2023. (Statista)
• TikTok is now obtainable in additional than 200 international locations. (Oberlo)

TikTok is a fast-paced app. The second you log in, you see a video on the high of a feed that is algorithmically curated round your pursuits.

From my very own expertise, TikTok can simply trigger you to spend extra time than anticipated watching an infinite stream of usually comedic movies. Since these movies may be anyplace from 6 seconds to 10 minutes, the app is right for folks in search of fast leisure or longer-form content material.

Due to TikTok’s fast tempo and leisure issue, the stats beneath aren’t that shocking:

• The common consumer spends 89 minutes per day on the app, in accordance with a leaked deck from TikTok. (Music Enterprise Worldwide)
• TikTok is among the most downloaded apps within the Google Play Retailer. (Statista)
• 36% of Gen Z and 22% of Millennials customers need to find out about merchandise by means of short-form movies like TikToks. (HubSpot Weblog Analysis)
• 88% of individuals on TikTok report that the sound on the platform is central to the general app expertise. (TikTok)
• 46% of TikTok customers interact with content material on TikTok with out distractions or utilizing a number of screens directly. (TikTok)
• 1 / 4 of U.S. adults below 30 recurrently get information on TikTok. (Pew Analysis Heart)
• 38% of TikTok customers say entertaining advertisements train them one thing new. (TikTok)
• TikTokers say advertisements are entertaining once they’re humorous, personalised, and uplifting. (TikTok)
• 4 in 5 customers say TikTok may be very or extraordinarily entertaining. (TikTok)
• TikTok customers are 23% extra possible than common to say the sensation of collaborating would encourage them to advertise a corporation on-line. (GWI)

• The TikTok group is extra ceaselessly and persistently partaking with content material on the platform than they’re on different social media platforms. (Neuro-Perception).
• When customers see manufacturers natural TikTok content material earlier than their paid advertisements, there’s a 27% enhance in model recall. (Neurons Inc.)
• TikTok customers are 1.3x extra prone to agree that the platform helps them hear totally different views than they usually hear vs. different leisure and social manufacturers. (Materials)
• TikTok customers are 1.3x extra prone to find out about merchandise and traits earlier than their friends. (Materials & TikTok)
• TikTok customers are twice as possible as customers of different channels to advocate one thing they discovered on the platform. (TikTok)
• Adverts on TikTok seen for lower than six seconds nonetheless produce a stronger influence in comparison with advertisements seen for 20 seconds or extra. (TikTok)
• Manufacturers are remembered 40% extra on TikTok than on different platforms.
• 71% of TikTok customers who take motion off platform say that TikTok reveals them precisely what they’re searching for. (Market Solid)

• 2 out of three customers are possible to purchase one thing whereas on the platform. (TikTok)
• 50% of TikTok customers have purchased one thing after watching a TikTok LIVE. (TikTok)
• TikTok customers are twice as possible as customers of conventional social platforms to advocate a services or products they’ve found on the app and 1.5x extra profitable at convincing others to attempt the services or products. (Materials & TikTok)

• 55% of customers use TikTok to analysis new manufacturers or merchandise. (TikTok)

• 50% of TikTok customers reported feeling joyful, excited, or glad concerning the merchandise they bought, which is 25% greater than on conventional social platforms. (TikTok)

• Over half of customers search for particulars about the place to purchase merchandise they’ve seen on the platform. (TikTok)

• Essentially the most adopted creator on TikTok is Khaby Lame, with 153.9 million followers. Following shut behind is Charlie D’Amelio, with 150 million. (Wikipedia)
• One of many earliest branded hashtag challenges was Guess’ #InMyDenim problem. In keeping with TikTok, movies marked with this hashtag have obtained a grand whole of 38.8 million views. (TikTok)
• 77% of TikTok customers like when manufacturers provide you with new challenges, traits, or memes for others to affix in on. (TikTok)
• TikTok customers say that you simply don’t have to have hundreds of followers to go viral on TikTok. (TikTok)
• 80% of high TikTok movies had music and upbeat songs. (Invideo)
• Remixing a TikTok pattern results in a 14% enhance in watch time. (TikTok)
• Rapper Lil Nas X credit the success of his tune “Previous City Street” to TikTok. The tune was propelled to #1 on the Billboard Prime 100 in 2019 after the artist uploaded it to TikTok. (BuzzFeed Information)

Here is a compilation of TikTok’s #CowboyChallenge the place folks sporting regular clothes lower to themselves in cowboy costumes to the tune “Previous City Street.”

• TikTok has an advert attain of roughly 885 million folks. (DataReportal)
• TikTok gives 5 promoting tiers aimed toward huge manufacturers. Considered one of which, a branded hashtag problem, reportedly prices $150,000 per day. (TikTok Pitch Deck Notes First Reported by Digiday)
• eMarketer estimates TikTok will generate $18 billion in advert income in 2023. (eMarketer)
• TikTok is the highest world app for client spend. (information.ai)
• TikTok has a 4.8-star ranking within the Apple App Retailer and 4.4 within the Google Play Retailer. (Apple App Retailer, Google Play Retailer)
• Bytedance, TikTok’s dad or mum firm is valued at $140 billion, making it the world’s most beneficial startup. (CBInsights)

The Mysteries of TikTok

Though TikTok is a high social platform and is ramping up its choices for advertisers, it is nonetheless relatively new. When an organization or startup is new, it is not unusual for management to cover early numbers, even when a model is profitable. Actually, we have seen this with different main firms like Snapchat and Netflix.

Regardless of the launch of TikTok For Enterprise in mid 2020, there’s nonetheless much more to study as TikTok’s world groups and ByteDance proceed to stay hush-hush about main metrics. Within the coming years, as TikTok continues to attract in additional advertisers, it wouldn’t be shocking if we began to see extra clear details about the app and its consumer base.

Within the meantime, If you wish to study extra about TikTok, you possibly can learn up on its quick historical past and early success on this publish, or click on right here to discover a how-to information for utilizing the app. As well as, you possibly can uncover essential TikTok details app on numerous web sites:

Need to see what different companies are doing on TikTok? Try this roundup of manufacturers on TikTok.