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52 Visible Content material Advertising Statistics You Ought to Know in 2023


It is wonderful how briskly issues can change in only one yr.

After combing by way of main reviews on inbound advertising, content material advertising, social media, and on-line conduct, in addition to gathering our personal knowledge, we’ve compiled the highest visible content material advertising statistics for entrepreneurs to replicate on.

This yr, we have seen the continued significance of visible content material emphasised by the adjustments that occurred throughout virtually each main social community, together with TikTok, Instagram, and Fb.

Download Now: The State of Media & Content Planning in 2022 [Free Data Report]

That can assist you preserve tempo with these traits, let’s check out some visible content material advertising statistics that reveal the affect visible content material has on attain, engagement, and gross sales.

Common Visible Content material Stats

Video Advertising Stats

Rising Visible Advertising Stats

Infographic Stats

Social Media Stats

52 Visible Content material Advertising Statistics You Ought to Know

Common Visible Content material Statistics

Visual content marketing statistics: Two graphs from HubSpot. The one on the left ranks the media formats with the highest ROI, with videos being the highest. The graph on the right ranks which media formats marketers use in their marketing strategy, with video also ranking at the top.

  • Lengthy-form movies above half-hour, like webinars and reside occasions, noticed over 11,000% development over the previous decade, making it the fastest-growing video phase. (HubSpot)
  • In 2021, over 50% of entrepreneurs used visuals in over 91% of their content material. (Venngage)
  • Based on a survey by Venngage, unique graphics are essentially the most used sort of visible content material by entrepreneurs at 36%, adopted by inventory photographs at practically 34%. (Venngage)
  • 30% of entrepreneurs primarily create visible content material for blogs, adopted by social channels resembling Fb and LinkedIn. (Venngage)
  • Based on The World Well being Group, there are an estimated 2.2 billion folks with visible impairments globally. (World Well being Group)
  • Over 50% of entrepreneurs agree that visible content material is crucial to their advertising technique. (Venngage)
  • A 3rd of entrepreneurs discover producing visible content material persistently is their largest wrestle with content material manufacturing. (Venngage)

Video Advertising Statistics

  • 75% of adults within the US watch short-form video content material on a cell gadget. (eMarketer)
  • 59% of Gen Z viewers use short-form video apps to find issues that they then watch longer variations of. (Suppose With Google)
  • On common, folks watch 17 hours of video content material per week. (HubSpot)
  • 91% of customers wish to see extra on-line movies from manufacturers. (HubSpot)
  • Social media movies are the most typical sort of video entrepreneurs create at 71%, adopted carefully by explainer movies at 70%. (HubSpot)
  • 96% of customers have watched an explainer video to study extra a couple of product. (HubSpot).
  • 80% of entrepreneurs held reside occasions in 2022. (HubSpot)
  • With regards to B2B, 79% of individuals say they’ve been satisfied to buy an app or piece of software program due to a video. (HubSpot)
  • YouTube is essentially the most broadly used video platform by entrepreneurs at 90% (Fb is second, at 86%). (HubSpot)
  • 33% of entrepreneurs leverage short-form video content material of their advertising technique.

Visual content marketing statistics: A graph from HubSpot that ranks 9 trends marketers are leveraging in their marketing strategy, with short-form video content being the highest.

  • Brief-form video has the very best ROI of all advertising traits. (HubSpot)
  • Most short-form movies are below 60 seconds, and so they have the very best common engagement. (HubSpot)
  • Over 11 million folks streamed video for the primary time on Twitch in 2022. (Twitch)
  • In 2022, YouTube surpassed Netflix as the highest streaming platform within the US. (HubSpot)

Rising Visible Advertising Traits

Infographic Stats for Visible Content material Entrepreneurs

Visual content marketing statistics: An infographic that says “people following directions with text and illustrations do 323% better than people following directions without illustrations.”

Supply: NeoMam

Social Media Stats for Visible Content material Entrepreneurs

Visual content marketing statistics: A graph that ranks the types of Instagram Story users are most likely to tap all the way through until the end.

  • YouTube is the preferred social media platform amongst youngsters, with 95% of American youngsters ages 13 to 17 utilizing it. TikTok is the second hottest platform amongst teenagers at 67%. (Pew Analysis)
  • As of 2022, the most important demographic of U.S. Instagram customers was between the ages of 18 and 29, making up 71% % of Instagram’s consumer base within the U.S. (Pew Analysis)
  • In a ballot of over 350 customers, 56% mentioned they “generally” watch Instagram Tales with the sound on, whereas 29% mentioned they “all the time” do that. (HubSpot)

Visual content marketing statistics: A pie chart that shows that 56% of people sometimes watch Instagram Stories with the sound on.

  • On Instagram, carousel posts draw the very best engagement of all submit sorts, adopted by video posts. (Statista)
  • For movies as much as 5 minutes lengthy, viewers will watch about 50% of the content material. (HubSpot)
  • Snapchat had 100 million each day lively Snapchat customers as of 2022. (Statista)
  • Advertisers can attain greater than 250 million folks on Pinterest. (Hootsuite)
  • Pinterest customers are 5 occasions extra more likely to make a purchase order after utilizing a Attempt-On enabled pin, Pinterest’s AR function. (Hootsuite)
  • By the top of 2022, Pinterest had 450 million world lively customers. (Pinterest)
  • Customers who noticed immersive, actionable adverts on Pinterest had been 59% extra more likely to recall that model. (Pinterest)

Editor’s notice: This submit was initially printed in April 2020 and has been up to date for comprehensiveness.

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