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HomeB2B Marketing50+ YouTube Stats Each Video Marketer Ought to Know in 2022

50+ YouTube Stats Each Video Marketer Ought to Know in 2022


YouTube has skilled explosive development because it was based in an workplace storage in 2005 and has since opened up avenues for manufacturers and content material creators alike.

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Take a look at these 2022 YouTube stats concerning the platform’s cellular utilization, demographics, subscriber development, ROI, and historical past.

YouTube Stats Each Video Marketer Ought to Know in 2022

Basic YouTube Stats

Youtube demographics: 81% of U.S. adults say they use YouTube in 2021, up 8% from 2019.

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  • Over 500 hours of video are uploaded to YouTube each minute. (Statista)
  • Over one billion hours of movies are watched on YouTube day-after-day.
  • Child Shark Dance” by Pinkfong Children’ Songs & Tales is essentially the most watched video on YouTube, with over 11 billion views since 2016.
  • YouTube has greater than 2 billion customers.
  • Based mostly on a customized Nielsen meta-analysis, a full-funnel YouTube technique drives 10% greater ROI in comparison with consciousness promoting alone. (Suppose with Google)
  • A current research exhibits that YouTube advertisers see Consciousness codecs driving 28% of their conversion assists. (Suppose with Google)
  • 75% of individuals surveyed say promoting in YouTube movies makes them extra conscious of latest manufacturers or merchandise,1 whereas 70% of them say they purchased a model on account of seeing it on YouTube (Suppose with Google)
  • A 2021 Google research discovered that on common, YouTube full-funnel advertisers see their consciousness campaigns drive attain that’s 75% extra incremental than their motion campaigns. (Suppose with Google)
  • 51% of U.S./UK shoppers use YouTube to analysis or discover merchandise to purchase. (GWI)

YouTube Content material Stats

Youtube demographics: 83% of Gen Z have used YouTube to watch soothing content that helps them relax.

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  • 65% of Gen Z agree that content material that’s personally related to them is extra necessary than the content material that a number of different individuals discuss. (YouTube)
  • There have been greater than 65 billion views of movies associated to ASMR in 2021. (YouTube)
  • 76% of Gen Z agree that YouTube has essentially the most content material that lets them deeply discover subjects they’re serious about. (YouTube)
  • 82% of Gen Z have used YouTube to look at content material as a way to really feel nostalgic. (YouTube)
  • 83% of Gen Z have used YouTube to look at soothing content material that helps them loosen up. (YouTube)
  • 78% of individuals agree that they use YouTube as a result of it serves them with content material that’s personally related to them. (YouTube)

ROI and Utilization by Entrepreneurs

video marketers report that Facebook, YouTube, and Twitter have the highest engagement levels

YouTube Cellular Stats

YouTube Demographics Stats

Youtube demographics: Millennials trust YouTube more than any other generation

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YouTube Subscriber Progress Stats

YouTube Utilization Stats

YouTube Historical past Stats

Editor’s observe: This publish was initially revealed in February 2019 and has been up to date for comprehensiveness.

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Initially revealed Aug 8, 2022 7:00:00 AM, up to date August 08 2022

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