Having a generic gross sales funnel isn’t sufficient – you want one which has been confirmed to work for companies identical to yours.
That’s why at the moment we’re going to introduce you to what we consider to be the best gross sales funnel of all of them:
The Worth Ladder.
We may even share the highest 5 variations of it in order that you can choose the one which makes essentially the most sense on your present scenario.
Able to develop your online business sooner than you ever thought attainable?
Proceed studying…
The Worth Ladder Gross sales Funnel
We consider that the best solution to promote something on-line is the Worth Ladder gross sales funnel.
It was created by our co-founder Russell Brunson who then used it to take ClickFunnels from zero to $10M+ in annual income in only one 12 months (it’s at $100M+ now!).
This gross sales funnel has 4 phases:
- Bait. You provide the potential buyer your lead magnet (a freebie) in trade for his or her e mail deal with.
- Frontend. You provide the potential buyer your least costly and least priceless services or products.
- Center. You provide the shopper a costlier and extra priceless services or products.
- Backend. You provide the shopper your costliest and most precious services or products.
Ideally, you additionally provide a continuity program of some type, which means, a subscription product that generates recurring income.
We additionally advocate including downsells, upsells, and cross-sells to your core provides with the intention to maximize your income.
The explanation why this gross sales funnel works so nicely is that it means that you can:
- Begin the connection with that individual by providing free worth.
- Nurture that relationship by persevering with to supply free worth by way of e mail.
- Construct belief by offering progressively extra paid worth at every stage.
Right here’s how Russell explains it:
The Prime 5 Variations of the Worth Ladder Gross sales Funnel
Now let’s check out the 5 hottest variations of the Worth Ladder gross sales funnel:
Squeeze Web page Funnel
A squeeze web page funnel appears to be like like this:
Web page 1: A squeeze web page.
Web page 2: A thanks web page.
A squeeze web page is a primary touchdown web page that has these three key components:
- A headline that conveys what your free provide is all about.
- An e mail opt-in kind the place the potential buyer can sort of their e mail deal with. It may both be displayed instantly or proven as soon as they click on the call-to-action button.
- A call-to-action button that encourages the potential buyer to get the lead magnet.
Often, squeeze pages additionally characteristic further components similar to a subheadline, additional copy, related photographs, and so forth.
Right here’s an instance of a easy, but high-converting squeeze web page that we’re utilizing to advertise one in all our lead magnets:
And right here’s the thanks web page:
A squeeze web page funnel is essentially the most primary variation of the Worth Ladder gross sales funnel, in order that’s what it’s best to begin with if in case you have by no means constructed a gross sales funnel earlier than.
And don’t fear, with ClickFunnels software program, you may construct a squeeze web page funnel in only a few minutes.
Reverse Squeeze Web page Funnel
A reverse squeeze web page funnel additionally appears to be like like this:
Web page 1: A squeeze web page.
Web page 2: A thanks web page.
So what’s the distinction between the common squeeze web page funnel and the reverse squeeze web page funnel, then?
- An everyday squeeze web page funnel retains the free worth behind the opt-in wall.
- A reverse squeeze web page funnel gives some free worth proper there on the squeeze web page itself after which asks for the potential buyer’s e mail deal with in trade for extra free worth.
Sometimes, the squeeze web page within the reverse squeeze web page funnel encompasses a free video that the potential buyer can watch instantly with out having to opt-in.
Then you definately ask for his or her e mail deal with in trade for a lead magnet that’s associated to the free video that they’ve simply watched.
Essentially the most simple possibility is to create a video sequence, enable the potential buyer to observe the primary video with out opting in, then use the remainder of the movies as a lead magnet.
For instance:
If you’re a calisthenics coach, you may create a video sequence that teaches primary calisthenic abilities, then use it as your lead magnet.
Let’s say your video sequence teaches these abilities:
- Pull-ups.
- Hanging leg raises.
- Pistol squats.
You may characteristic an introduction video in your squeeze web page the place you clarify why newbies have to grasp these three workout routines, then provide the potential buyer these three video tutorials in trade for his or her e mail deal with.
An alternative choice is to share your story within the squeeze web page video, then use a related useful resource as a lead magnet.
For instance:
When you’ve got misplaced weight and now wish to assist different individuals do the identical, you may share your weight reduction journey in your squeeze web page video.
Then provide the potential buyer a 30-day meal plan in trade for his or her e mail deal with.
Be aware that the reverse squeeze web page funnel will possible have a decrease potential customer-to-lead conversion charge than the common squeeze web page funnel.
Nevertheless, that’s not essentially a nasty factor, because the reverse squeeze web page funnel will possible additionally herald larger high quality leads.
Survey Funnel
A survey funnel is a funnel that means that you can direct completely different individuals to completely different gross sales funnels from a single start line.
It appears to be like like this:
Web page 1: A survey.
Web page 2: A squeeze web page primarily based on the survey outcomes.
Web page 3: A thanks web page primarily based on the survey outcomes.
We advocate this survey construction:
- Self-identifying query (basic). Ask them who they’re.
- Self-identifying query (subject-based). Ask them in regards to the scenario they’re in.
- Self-declared stage of talent. Ask them what’s their talent stage.
- Self-declared largest problem. Ask them what they’re combating.
- Educate and make clear. Ask them what they’re combating on a private stage.
- Random curiosity-based query. Ask them one thing that you’re curious to find out about them.
The primary query is known as the “bucket query” as a result of it determines which gross sales funnel that individual will likely be directed to.
Survey funnels are an awesome resolution for companies that serve a number of distinct buyer segments that require completely different gross sales messaging.
Product Launch Funnel
A product launch funnel is a gross sales funnel designed particularly for product launches (duh!).
It was created by the entrepreneur Jeff Walker who got here up with the “sideways gross sales web page” concept:
As an alternative of making an excellent lengthy gross sales web page that takes ages to scroll by you may break it up into a number of pages that current the identical data in a extra digestible format.
Right here’s what the product launch funnel appears to be like like:
Web page 1: A squeeze web page.
Web page 2: Video #1.
Web page 3: Video #2.
Web page 4: Video #3.
Web page 5: Video #4.
Web page 7: A product order web page.
Web page 8: An order affirmation web page.
We advocate structuring the video sequence like this:
- Video #1: Place your self as an authority, clarify how this identical alternative modified your life, and present the potential buyer how your product will make their life higher. Then deliver up objections that the potential buyer may need and promise to reply them within the subsequent video.
- Video #2: Reply the most typical objections. Present social proof by sharing case research of earlier prospects. Then foreshadow the following video.
- Video #3: Categorical how excited you’re that the potential buyer has made it this far. Then take a step again, clarify the large image and assist them visualize what your product can do for them. Then foreshadow the following video.
- Video #4: Open the doorways. It’s time to make your provide obtainable to potential prospects. This web page ought to have a “Purchase” button under the video that can take them to the product order kind.
It is best to house out these movies – ship one day by day or each different day.
Don’t make all of them obtainable instantly as a result of that may beat the entire objective of the product launch funnel.
Evidently, this video sequence requires being good on digicam, so if you’re digicam shy, this method isn’t going to give you the results you want.
In that case, we recommend utilizing emails as a substitute of movies, although meaning that you’ll want to shorten the funnel to simply three pages:
Web page 1: A squeeze web page.
Web page 2: A product order web page.
Web page 3: An order affirmation web page.
So as a substitute of sending the potential buyer emails with hyperlinks to the movies, you construct up the thrill about your product by way of e mail sequence as a substitute.
And if you wish to be taught extra about writing persuasive emails you will get a free copy of “Copywriting Secrets and techniques”.
Webinar Funnel
A webinar funnel is a gross sales funnel the place you employ a webinar as your lead magnet.
Right here’s what it appears to be like like:
Web page 1: A webinar registration web page.
Web page 2: A thanks web page.
Web page 3: A webinar web page.
Web page 4: A product order web page.
This gross sales funnel holds a particular place in our hearts as a result of that’s what Russell used to get ClickFunnels off the bottom throughout our first 12 months in enterprise.
He would goal to do 5-7 webinars every week however typically he would find yourself doing 2-3 webinars a day. Fairly loopy however it labored!
Listed below are a number of tips about the way to create a high-converting webinar funnel:
- Present loads of free worth. The phrase “webinar” is brief for “net seminar”. It must be an academic occasion the place you educate potential prospects one thing priceless. So don’t deal with it as a 45-minute gross sales pitch on your product. Ensure that even the attendees that determine to not buy no matter it’s that you’re promoting depart feeling that they’ve discovered one thing.
- Use a confirmed script to transition into your gross sales pitch. Going out of your presentation to a gross sales pitch can really feel awkward. However it doesn’t need to be. Merely use this script:
- “So now I’d prefer to give you guys one thing that I’m actually enthusiastic about. It’s one thing that I believe goes to alter tons of lives and companies for the higher. However I don’t wish to do it with out your permission. Should you guys wish to be taught extra about [PRODUCT/SERVICE] then simply sort “Sure” within the chat bar.”
- if you happen to adopted the primary tip and supplied loads of free worth, the attendees will nearly definitely wish to hear what you must say.
- And in case nobody sorts “sure” within the chat, it can save you the scenario with this script:
- “Okay. Nicely, I don’t wish to take up an excessive amount of of your time. However I actually suppose that is going to be a game-changer for you. Is it okay if I simply spend 10 minutes exhibiting you this provide I put collectively?”
- Ought to the worst occur and nobody sorts “sure” even after your second try and get individuals to comply with the pitch, merely thank everybody for his or her time and finish the webinar.
- That’s tremendous awkward.
- However the greater drawback is that there have to be one thing improper together with your presentation as a result of this isn’t regular.
- So in case your webinar falls flat, it’s essential to determine what went improper, then return to the drafting board and provide you with one thing higher.
- Be aware: These scripts solely work for stay webinars the place attendees can react to what you’re saying.
- Observe up! Russell, who is a good salesman, would usually convert between 20% and 30% of webinar attendees into paying prospects. And that’s an incredible conversion charge!
However even if you happen to get that conversion charge between 70% and 80% of your webinar attendees will depart with out shopping for your product. And you recognize what? That’s okay.
Now that you’ve their e mail addresses, you may proceed nurturing these relationships by offering free worth by way of e mail.
That method, if these individuals are ever able to put money into an answer to an issue that your product addresses, you may be the primary person who involves their minds.
So don’t simply finish your webinar and depart it at that. Be certain that to observe up!
Additionally, if you wish to be taught extra about rising your on-line enterprise by way of webinar funnels, take a look at the “Good Webinar Secrets and techniques” the place Russell shares a confirmed framework for that:
Russell’s Prime 7 Funnel Hacks
Listed below are Russell’s prime seven funnel hacks that may assist you to improve your conversion charges, income, and revenue:
- Add extra curiosity to your squeeze web page headlines. You wish to present simply sufficient data to pique the potential buyer’s curiosity in order that they might really feel compelled to take a look at your lead magnet. However don’t give every part away in your headline – if you happen to present an excessive amount of data, they’ll suppose that they have already got all of it discovered and transfer on.
- Have a lead magnet. All gross sales funnels that we now have mentioned on this article embody a lead magnet so we hope that you just already perceive the significance of providing a freebie in trade for the potential buyer’s e mail deal with. However you’d be stunned what number of companies on the market are lacking this important ingredient of a profitable gross sales funnel.
- Construct your gross sales pages for optimum conversions. Your gross sales web page ought to begin with an attraction to emotion, adopted by an attraction to logic, adopted by an attraction to worry (implement the precept of shortage). All three components must be current, in that order, for optimum conversions.
- Add an order kind bump. A bump provide is a proposal that you just current to the potential buyer after they put of their bank card data however earlier than they finalize the acquisition. It must be priced inside an impulse purchase vary and want no rationalization. For instance, if you’re promoting a e-book, you may add an audiobook bump provide.
- Maintain the shopping for loop open to determine hyper-active patrons. The perfect time to current a possible buyer with a proposal is when they’re already within the course of of shopping for. So when somebody decides to purchase your product, you wish to hold providing them upsells till they finalize the acquisition. Don’t finish the shopping for loop your self, allow them to finish it as a substitute.
- Create an “provide wall” to ascend patrons up your Worth Ladder. This may be shocking however typically individuals simply wish to hold procuring so they begin searching the Web for one thing else to purchase. Why lose that visitors when you can direct it to your different provides as a substitute? An “provide wall” is a web page that presents a catalog of your numerous provides in order that the shopper may proceed exploring your product line.
- Add a webinar to the thanks web page to extend gross sales. When a possible buyer subscribes to your e mail listing to get your lead magnet, use the thanks web page to ask them to attend a free webinar. Then pitch them your product on the finish of that occasion.
Try this video the place Russell goes by these hacks one after the other and gives examples for every of them:
Need Russell To Present You How To Construct Your First Gross sales Funnel?
Let’s hold it actual:
Constructing a gross sales funnel from scratch can seem to be a frightening job.
That’s why we created our 5-Day Problem the place Russell walks you thru it step-by-step.
You’ll discover ways to:
- Generate limitless leads.
- Create your first lead magnet.
- Construct your first gross sales funnel.
- Create a easy 6-email follow-up sequence.
- And launch your funnel!
…in simply 5 days.
So don’t hesitate.
Be part of our 5-Day Problem at the moment. It’s fully free!
