Need to make extra gross sales?
Probably the most simple means to do this is to start out producing extra leads.
That’s why right this moment we’re going to focus on 5 superior lead-generation methods for digital advertising.
What Is a Lead?
A lead is somebody who:
- Has expressed an curiosity in your services or products.
- Has given you their contact particulars.
Word that an individual wants to satisfy each of those standards to be able to be thought-about a lead.
Somebody who visited your web site however didn’t offer you their contact particulars shouldn’t be a lead.
And neither is somebody whose contact particulars you’ve someway obtained however who has by no means expressed any curiosity in what you might be promoting.
What Is Lead Technology?
Lead technology is the method of changing potential clients into leads by persuading them to provide you their contact particulars.
Usually, meaning acquiring their e mail tackle, though some companies would possibly require extra info akin to a telephone quantity or perhaps a bodily tackle.
What Is a Lead Technology Funnel?
On-line lead technology is often finished by way of lead technology funnels:
- You create a lead magnet.
- You create a touchdown web page for that lead magnet.
- You drive visitors to that touchdown web page.
As soon as a possible buyer provides you their e mail tackle in change on your lead magnet, they develop into a lead and enter your gross sales funnel.
That’s the place the method of lead technology ends.
What Is the Worth Ladder Gross sales Funnel?
It’s best to at all times view your lead technology funnel within the context of your general gross sales funnel.
In any case, you aren’t gathering folks’s e mail addresses simply because, you might be doing it in order that you can then promote your services and products to them.
That’s why you want a system for changing potential clients into leads, leads into paying clients, and paying clients into repeat clients.
We consider that the simplest strategy to do all that’s the Worth Ladder gross sales funnel.
It was created by our co-founder Russell Brunson who then used it to take ClickFunnels from zero to $10M+ in annual income in only one yr (it’s at $100M+ now!).
This gross sales funnel has 4 levels:
- Bait. You provide the potential buyer your lead magnet in change for his or her e mail tackle. That is your lead technology funnel.
- Frontend. You provide the potential buyer your least costly and least priceless services or products.
- Center. You provide the client a dearer and priceless services or products.
- Backend. You provide the client your costliest and most useful services or products.
Ideally, you additionally provide a continuity program of some type, that means, a subscription product that generates recurring income.
We additionally advocate including downsells, upsells, and cross-sells to those core presents to be able to maximize your income.
The rationale why this gross sales funnel works so effectively is that it permits you to:
- Begin the connection with that particular person by providing free worth.
- Nurture that relationship by persevering with to supply free worth by way of e mail.
- Construct belief by offering progressively extra paid worth at every stage.
Right here’s how Russell explains it:
Word that your lead technology funnel, aka the Bait stage, serves as the inspiration on your complete Worth Ladder gross sales funnel.
In case your free provide isn’t priceless sufficient, you’ll battle to generate leads within the first place.
And in case your free provide seems to be priceless however doesn’t ship what you promised, then you’ll battle to transform leads into paying clients.
Understand that you could exceed folks’s expectations at every stage in order that they might wish to proceed to the subsequent one.
And that begins with the Bait stage.
Lead Technology Technique #1: Squeeze Web page Funnel
A squeeze web page funnel solely has two pages:
Web page 1: A squeeze web page.
Web page 2: A thanks web page.
A squeeze web page is a primary touchdown web page that has these three key components:
- A headline that conveys what your free provide is all about.
- An e mail opt-in type the place the potential buyer can kind of their e mail tackle. It may both be displayed instantly or proven as soon as they click on the call-to-action button.
- A call-to-action button that encourages the potential buyer to get the lead magnet.
Normally, squeeze pages additionally characteristic extra components akin to subheadlines, further copy, related pictures, and so on.
Right here’s an instance of a easy, but high-converting squeeze web page that we’re utilizing to advertise certainly one of our lead magnets:
And right here’s the thanks web page:
A squeeze web page funnel is probably the most primary leads technology funnel and may work effectively for all types of lead magnets (ebooks, movies, e mail programs, and so on.).
You probably have by no means constructed a lead technology funnel earlier than, then it’s best to most likely begin with a squeeze web page funnel.
Lead Technology Technique #2: Reverse Squeeze Web page Funnel
A reverse squeeze web page funnel additionally consists of those two pages:
Web page 1: A squeeze web page.
Web page 2: A thanks web page.
So what’s the distinction between an everyday squeeze web page funnel and a reverse squeeze web page funnel?
It’s the way in which the free worth is delivered.
- A daily squeeze web page funnel retains all of the free worth behind the opt-in wall – the potential buyer has to provide you their e mail tackle to entry it.
- A reverse squeeze web page funnel supplies some free worth upfront on the squeeze web page itself whereas the remainder of it’s hidden behind the opt-in wall.
Usually, the squeeze web page within the reverse squeeze web page funnel encompasses a free video that the potential buyer can watch with out opting in.
Then you definitely ask for his or her e mail tackle in change for a lead magnet associated to that free video that they only watched.
Probably the most simple method right here is to have a video sequence, characteristic an introductory video in your squeeze web page, then ask for the potential buyer’s e mail tackle in change for entry to the remainder of the sequence.
Say, if you’re within the calisthenics area of interest, then you can:
- Create a free video course on primary calisthenics abilities that explains progressions for every train.
- Create an introductory video that explains the idea of development and why it’s so vital to comply with correct progressions, particularly as a newbie.
- Function the introductory video in your squeeze web page and finish it with a name to motion the place you encourage the potential buyer to obtain your movies with progressions for primary calisthenics workouts.
You can too use the free video in your squeeze web page to construct an emotional connection by sharing your story, then provide a useful resource that may assist the potential buyer obtain the identical outcomes.
Say, if you’re within the weight reduction area of interest, then you can:
- Create a 90-day meal plan designed to assist folks drop some pounds that includes every part you understand about weight reduction.
- Create a video the place you share your individual weight reduction journey.
- Function the video in your squeeze web page and finish it with a name to motion the place you encourage potential clients to obtain your free 90-day meal plan.
The reverse squeeze web page funnel works greatest for niches that favor the video medium akin to health, cooking, crafts, and so on.
You additionally have to both be comfy in entrance of the digital camera or have the ability to produce movies with a voiceover for it to work.
After all, in case your finances permits it, you’ll be able to outsource video manufacturing.
Lead Technology Technique #3: Product Launch Funnel
However what if you wish to launch a brand-new product?
Then you definitely would possibly wish to take into account making a product launch funnel that’s designed that can assist you construct a pre-launch e mail record.
That means, on the day of the launch, it is possible for you to to announce it to a bunch of people who find themselves already enthusiastic about your product.
Right here’s what the product launch funnel appears like:
Web page 1: A squeeze web page.
Web page 2: Video #1.
Web page 3: Video #2.
Web page 4: Video #3.
Web page 5: Video #4.
Web page 7: A product order web page.
Web page 8: An order affirmation web page.
We advocate structuring your video sequence like this:
- Video #1. Place your self as an authority and clarify to the potential buyer how your product will make their life higher.
Then convey up the objections that the potential buyer might need and promise to deal with them within the subsequent video. - Video #2. Deal with the most typical objections. Present social proof by sharing case research of earlier clients (beta testers). Then foreshadow the subsequent video.
- Video #3. Specific how excited you might be that the potential buyer has made it this far. Then take a step again, clarify the massive image and assist them visualize how your product will make their life higher. Then foreshadow the subsequent video.
- Video #4: Launch your product! It’s time to make it accessible to the potential buyer. This web page ought to have a “Purchase” button beneath the video that can take them to the product order type.
Word that the objective right here isn’t simply to construct a pre-launch e mail record, it’s additionally to construct anticipation and pleasure about your product.
That’s why you shouldn’t make all these movies accessible instantly – you wish to ship the potential buyer one video every single day or one video each different day.
Lead Technology Technique #4: Webinar Funnel
A webinar funnel is a gross sales funnel the place you utilize a free webinar as your lead magnet.
Right here’s what it appears like:
Web page 1: A webinar registration web page.
Web page 2: A thanks web page.
Web page 3: A webinar web page.
Web page 4: A product order web page.
Webinars, particularly stay ones, will be intimidating, however they’re additionally extraordinarily efficient when finished accurately.
At the beginning, you could present loads of free worth.
Keep in mind that a webinar must be a presentation that’s priceless in and of itself, not only a 45-minute gross sales pitch for no matter it’s that you’re promoting.
Then you could just be sure you keep excessive power all through the webinar. Because the host, you set the environment, so if you’d like the viewers to be engaged you could be engaged your self.
Lastly, use our confirmed script to transition out of your presentation to your gross sales pitch, as that’s what individuals who don’t have a lot webinar expertise battle with probably the most:
Merely say this:
“So now I’d prefer to give you guys one thing that I’m actually enthusiastic about. It’s one thing that I believe goes to alter tons of lives and companies for the higher. However I don’t wish to do it with out your permission. If you happen to guys wish to be taught extra about [PRODUCT/SERVICE] then simply kind “Sure” within the chat bar.”
In case your webinar was priceless, the attendees will seemingly wish to hear your pitch, so this shouldn’t be an issue.
Nevertheless, if nobody varieties “Sure” within the chat bar, you’ll be able to strive yet another time:
“Okay. Effectively I don’t wish to take up an excessive amount of of your time. However I actually suppose that is going to be a game-changer for you. Is it okay if I simply spend 10 minutes displaying you this provide I put collectively?”
If there’s nonetheless no curiosity, then merely thank everybody and finish the webinar.
This awkward state of affairs is extraordinarily uncommon, however it does occur. Usually, it implies that you didn’t present sufficient worth all through the webinar.
It’s best to tackle that by both enhancing your present webinar or developing with one thing higher.
By the way in which, Russell primarily used webinar funnels to get ClickFunnels off the bottom, which is why this funnel holds a particular place in our hearts.
Again within the day, he would goal to do 5-7 webinars per week and would typically find yourself doing 2-3 webinars a day. Fairly loopy however it labored!
He has since developed a system for creating webinars that promote known as “Good Webinar Secrets and techniques”.
We extremely advocate checking it out if you wish to discover ways to develop your enterprise by way of webinar funnels. It solely prices $7!
Lead Technology Technique #5: Cellphone Funnel
Not all services and products will be offered by way of utterly automated gross sales funnels.
So what must you do if you’re promoting one thing that requires getting on the telephone with potential clients?
You would possibly wish to think about using the telephone funnel.
It consists of three pages:
Web page #1: Success story the place you share your greatest buyer case examine.
Web page #2: Software web page the place you ask qualifying inquiries to ensure that this potential buyer is the best match for your enterprise.
Web page #3: Homework web page the place you assign the potential buyer a easy activity to finish whereas they wait so that you can contact them (e.g. watch a video, learn a brief PFD, and so on.).
That means, as an alternative of chilly calling random folks and subjecting your self to verbal abuse that comes with that, you get a listing of certified leads that need you to name them!
Furthermore, the telephone funnel entails loads of preselling, so by the point you make that decision the potential buyer can have already:
- Seen social proof.
- Invested time and power into filling out an utility.
- Invested time and power into doing the homework you assigned to them.
For sure, somebody this dedicated is a sizzling lead, which provides you the very best shot at closing the sale.
Need Russell To Present You How To Construct Your First Gross sales Funnel?
Let’s preserve it actual:
Constructing a gross sales funnel from scratch can seem to be a frightening activity.
That’s why we created our 5 Day Problem the place Russell walks you thru it step-by-step.
You’ll discover ways to:
- Generate limitless leads.
- Create your first lead magnet.
- Construct your first gross sales funnel.
- Create a easy 6-email follow-up sequence.
- And launch your funnel!
…in simply 5 days.
So don’t hesitate.
Be part of our 5 Day Problem right this moment. It’s utterly free!
