You in all probability already know that you ought to be utilizing touchdown pages in what you are promoting. However why are they so essential?
Immediately we’re going to talk about 5 superior advantages of touchdown pages…
What Is a Touchdown Web page?
A touchdown web page is an online web page designed with a single conversion objective in thoughts.
There are two principal varieties of touchdown pages:
- Lead era touchdown pages are designed to transform web page guests into leads by persuading them to offer their contact particulars (sometimes, their identify and e mail deal with or simply the e-mail deal with).
- Gross sales pages are designed to transform web page guests into clients by persuading them to purchase a services or products.
In concept, each lead era touchdown pages and gross sales pages are touchdown pages.
In observe, although, when folks use the time period “touchdown web page”, they’re often referring to steer era touchdown pages.
That’s why on this article we’ll solely be discussing lead era touchdown pages.
Now with that out of the way in which, let’s take a more in-depth take a look at the touchdown web page advantages…
#1 Touchdown Pages Convert the Greatest
Touchdown pages are the kind of internet pages that convert the very best.
This shouldn’t be stunning as a result of the entire level of the touchdown web page is to take away all distractions which may forestall the potential buyer from taking the motion that you really want them to take.
Consequently, making a touchdown web page and driving visitors on to it’s going to in all probability be more practical than presenting that very same supply on a conventional web site.
Unbounce did some fascinating analysis the place they analyzed lead era touchdown pages throughout 10 completely different industries with a complete of 74,551,421 guests. What did they discover?
The common conversion charge of a lead era touchdown web page was 4.02% however there was additionally a major variation between completely different industries.
As you may see within the chart under, common lead era touchdown web page conversion charges vary from 2.6% within the increased training trade to six.1% within the vocational research and job coaching trade.
Whereas these conversion charges could not appear that spectacular, they’re virtually actually higher than what you’d get with conventional web sites in the identical industries.
Furthermore, you must needless to say these are simply the common conversion charges, which implies that if you’re keen to place some effort into your touchdown pages, you must be capable to do higher than that.
#2 Touchdown Pages Can Assist You Generate Extra Leads
A lead is a possible buyer who has:
- Expressed an curiosity in your services or products.
- Provide you with their contact particulars (sometimes an e mail deal with).
Observe that it’s the latter that makes a lead.
Somebody who has visited your web site has expressed an curiosity in your product by doing so however they’ll’t be thought-about a lead till you could have their contact particulars.
There are a number of methods to generate leads on-line, however the simplest one is driving visitors to your lead era funnel.
Right here’s the way it works:
- You create an irresistible lead magnet that you just supply to the potential buyer in alternate for his or her e mail deal with.
- You create a touchdown web page for that lead magnet.
- You drive visitors to that touchdown web page.
As soon as the potential buyer provides you their e mail deal with, they change into a lead and enter your gross sales funnel.
Then you can begin promoting them your services through e mail.
#3 Touchdown Pages Allow You to Construct a Pre-Launch E mail Record
Have an upcoming product launch?
You should use a product launch funnel to construct your pre-launch e mail record.
The Product Launch Funnel
Right here’s what the product launch funnel appears to be like like:
Web page 1: A squeeze web page.
Web page 2: Video #1.
Web page 3: Video #2.
Web page 4: Video #3.
Web page 5: Video #4.
Web page 7: A product order web page.
Web page 8: An order affirmation web page.
How one can Construct a Product Launch Funnel
First, you want a lead magnet that can function a free pattern of your product.
Say, if you’re launching a ebook, you may supply the potential buyer its first chapter in alternate for his or her e mail deal with.
Upon getting your lead magnet, you must create a squeeze web page for it, which is essentially the most primary sort of touchdown web page.
We suggest utilizing one of many confirmed, high-converting squeeze web page templates that you could find within the ClickFunnels 2.0 template library.
And with regards to the video sequence, we suggest structuring it like this:
- Video #1: Place your self as an authority, clarify how this identical alternative modified your life, and present the potential buyer how your product will make their life higher. Then convey up objections that the potential buyer might need and promise to reply them within the subsequent video.
- Video #2: Reply the most typical objections. Present social proof by sharing case research of earlier clients. Then foreshadow the following video.
- Video #3: Specific how excited you’re that the potential buyer has made it this far. Then take a step again, clarify the large image, and assist them visualize what your product can do for them. Then foreshadow the following video.
- Video #4: Open the doorways. It’s time to make your supply obtainable to the potential buyer. This web page ought to have a “Purchase” button under the video that can take them to the product order kind.
As soon as you’re able to launch your product, ship this video sequence to your e mail subscribers.
Make certain to area out these movies – ship one day by day or each different day.
Don’t make all of them obtainable instantly as a result of that may beat the entire objective of the product launch funnel.
When to Begin Constructing a Pre-Launch E mail Record?
It’s greatest to start out constructing an e mail record on your upcoming launch the second you set the launch date.
You can begin with simply the lead magnet touchdown web page, then construct out the remainder of your product launch funnel later.
Additionally, in case your launch continues to be a couple of months away, then you must create an automatic e mail sequence with related content material that may permit you to be in contact together with your subscribers till the launch week while you ship out the video collection.
#4 Touchdown Pages Permit You to Take a look at Varied Presents
Right here’s the tough reality about lead magnets:
You possibly can’t know in case your free supply resonates together with your target market till you place it in entrance of your dream clients.
That’s why you shouldn’t get overly enthusiastic about an untested lead magnet concept and begin pouring sources into it.
As an alternative, produce a minimal viable model of that lead magnet, create a touchdown web page for it, and begin driving visitors to it.
Then sit again and watch what occurs. Are folks providing you with their e mail addresses?
If you’re getting e mail sign-ups, then you may make investments extra into that lead magnet, its touchdown web page, and its advert marketing campaign.
Nonetheless, if there’s not a lot curiosity, it’s in all probability greatest to drop that lead magnet concept altogether, return to the drafting board, and provide you with one thing higher.
You would possibly want to check a number of lead magnet concepts till you discover one that really resonates together with your dream clients. That is to be anticipated so don’t be discouraged!
Luckily, it’s simple to check numerous affords with touchdown pages, particularly if you’re utilizing ClickFunnels 2.0 – our software program permits you to create touchdown pages extraordinarily quick!
#5 Touchdown Pages Are Straightforward to Optimize With A/B Testing
As soon as you discover the profitable lead magnet, it’s time to start out optimizing its touchdown web page with A/B testing.
A/B testing, also called break up testing, is a conversion charge optimization methodology that entrepreneurs use to extend the conversion charge of a given internet web page:
- You create two variants of the identical web page: variant A and variant B. There ought to be just one distinction between them – that’s the ingredient that you’re testing (e.g. the call-to-action button coloration).
- You break up the visitors in two and ship half of it to variant A and the opposite half to variant B.
- You let the experiment run till it reaches statistical significance, then analyze the outcomes and maintain the profitable variant.
Whereas it’s potential to come upon some massive wins this manner, the true energy of A/B testing lies in minor conversion charge will increase that add up over time.
Optimizing your touchdown web page might help you improve your gross sales, income, and revenue!
Construct Touchdown Pages That CONVERT With ClickFunnels 2.0!
ClickFunnels 2.0 has the whole lot you must create touchdown pages that convert:
- Confirmed touchdown web page templates.
- Visible editor that you should use to customise these templates.
- A/B testing performance that you should use to optimize your touchdown pages.
What’s greatest is that now we have a free trial which implies you can try our software program with none threat.
So why not begin constructing your touchdown web page at this time?
