Pinterest might even be thought-about by many professionals because the ugly duckling of social networks, however that isn’t what some firms suppose. With 433 million energetic customers worldwide, it’s potential to succeed in tens of millions in site visitors and improve your model consciousness via the platform for those who use it properly.
On this article, we’ll listing 5 manufacturers which might be doing a wonderful job on Pinterest to encourage you to start out or enhance your Advertising and marketing technique there.
1. IKEA
IKEA is a globally-recognized model that designs, creates and sells ready-to-assemble furnishing merchandise, reminiscent of kitchen home equipment, dwelling equipment, and so on.
On Pinterest, their Advertising and marketing technique creates a complete “dwelling ambiance”, sharing design and group concepts, recommendations on tips on how to use and deal with on a regular basis dwelling objects. Going even additional, they share drinks and meal recipes for while you’ll have some buddies coming by.
Their Pinterest account actually teaches us the significance of understanding your persona deeply, so you possibly can construct a complete technique round exploring their way of life.
2. Airbnb
With greater than 10 million month-to-month views and greater than 165 thousand followers, the Airbnb account on Pinterest shares Airbnb’s locations from world wide, together with journey concepts and hands-on ideas.
Their content material might sound just a little apparent, I do know. However the profitable (and insightful) factor concerning the Airbnb Advertising and marketing technique on Pinterest is how they use strategic key phrases and hashtags for extra accessible search phrases. In any case, we’re speaking a couple of social media platform that additionally makes use of website positioning to ship the proper content material to its customers.
And speaking about hashtags, they encourage their followers to additionally share their photos utilizing the Airbnb hashtag, creating a way of neighborhood and belonging. Fairly cool, proper?
3. Etsy
Etsy is a worldwide on-line market, the place you should buy classic, customized, and distinctive objects from small companies and entrepreneurs. As you possibly can think about, the which means of “success” for Etsy is making these companies profitable by utilizing their market.
So, their whole Advertising and marketing technique on Pinterest is predicated on serving to to advertise these small companies, by giving them the house they should share their work. There, you’ll discover movies and content material handing out a “behind-the-scenes” look into small companies and their inventive processes.
With this method, Etsy is selling not solely the merchandise discovered on their web site but in addition giving a voice to the promoting artist. With that, they’re making their market much more enticing for each prospects and sellers.
4. Vogue Journal
Utilizing the platform to create a way of exclusivity, Vogue Journal’s Advertising and marketing technique on Pinterest depends on sharing movies from photoshoots and “backstage” images.
Once we take into consideration constructing a model neighborhood, this type of “unique” content material might help you to boost your devoted and passionate viewers.
Additionally, it’s an instance that may encourage you to diversify your content material on totally different social media and make them uniquely enticing.
5. Samsung
Samsung’s Advertising and marketing technique on Pinterest teaches us the significance of really understanding the social media you might be on, earlier than planning your technique method. That features not solely understanding the platform itself, but in addition its viewers and consumer habits.
When you have a look on their Instagram, you’ll discover tons of telephone photos and content material, not solely as a result of that is their core product, however as a result of it additionally works for the Instagram viewers. However, as you had been in a position to see on this article, Pinterest is extra about way of life, design concepts, and inspirational content material.
Effectively, not by likelihood, Samsung’s Pinterest account is totally totally different from their Instagram account. On Pinterest, they concentrate on home equipment and residential inspiration, since this makes good sense for this particular platform.
The primary lesson right here is: why waste money and time on content material that won’t make sense on your viewers? We will (and will) use totally different social media platforms to create totally different approaches if that is what is going to carry worth to prospects!
Do you need to proceed to be up to date with Advertising and marketing finest practices? I strongly counsel that you just subscribe to The Beat, Rock Content material’s interactive publication. There, you’ll discover all of the traits that matter within the Digital Advertising and marketing panorama. See you there!
