How can B2B entrepreneurs rev up their social media engines utilizing Twitter’s new long-form content material publishing options?
Twitter Write is the social platform’s forthcoming device for composing and sharing written content material that runs properly past Twitter’s conventional 280-character restrict, initially providing as much as 2,500 phrases — loads of clean digital paper for B2B entrepreneurs and types to fill with messages of innovation.
B2B entrepreneurs ought to be ready when Twitter strikes its Twitter Write function from its current restricted test-bed of hand-selected authors to a worldwide rollout, and we’ll present you learn how to be prepared when the time comes.
Twitter has lately rearranged its Twitter Notes and e-newsletter options to exist underneath an expanded Twitter Write model.
It’s additionally begun sharing extra details about Twitter Write, together with at occasions such because the Nationwide Affiliation of Black Journalists convention and its “#TwitterForNews: Going Past 280 Characters | Powered by Twitter” session.
We’re so excited to be again at #NABJNAHJ22 in particular person! Mark your calendars to affix our session tomorrow Aug. 5 at 8am in Milano V with @dianejeanty and @EricZuck + our panel @jpbrammer, @Adriana_Lacy, @jabladoraaa and @MichellCClark moderated by @rembert. https://t.co/Wbrw0FF9Pf pic.twitter.com/HP2CRnAQUg
— Twitter Information (@TwitterNews) August 4, 2022
The platform has shared a number of examples of how Twitter Write has been put to make use of by these with early entry, together with a take a look at how a number of journalists on the convention have printed utilizing the long-form Twitter function.
Let’s take our personal take a look at 5 inventive methods B2B entrepreneurs can benefit from Twitter’s forthcoming long-form content material creation choices.
1 — Stand Out With Sudden Perception
For eyes accustomed to seeing tons of of tiny tweets scrolling by at a mile-a-minute, B2B entrepreneurs can stand out just by being among the many first to creatively use Twitter Write, and the content material that it’ll publish — which the platform calls Twitter Notes.
Merely utilizing Twitter Notes can be a curiosity at first, nevertheless B2B entrepreneurs ought to take full benefit of the state of affairs by offering sudden perception that’s crafted particularly to work properly throughout the 2,500-word restrict of Twitter Write.
What would possibly stand out probably the most to B2B entrepreneurs viewing a model’s Twitter feed? How about these concepts, for starters:
- Case Research
- Shopper & Buyer Testimonials
- Unique Analysis, Reviews, Research & Surveys
- Behind-The-Scenes Interviews
The one-two punch of seeing this kind of B2B content material in a radically-unexpected lengthy format on Twitter can be fairly more likely to shake issues up — and enhance model engagement within the course of. In a B2B advertising and marketing panorama the place being totally different and standing out is paramount, Twitter Write’s long-form content material may very well be a strong new publishing possibility.
“In a B2B advertising and marketing panorama the place being totally different and standing out is paramount, Twitter Write’s long-form content material may very well be a strong new publishing differentiator.” — Lane R. Ellis @lanerellis Click on To Tweet
2 — Create Cliffhanger Episodic Content material
With the vastly elevated written content material capability of Twitter Write comes new prospects for not solely stand-alone writing, however serialized content material of all types.
B2B entrepreneurs might use Twitter Notes to benefit from the ability of episodic content material, as our personal senior content material advertising and marketing supervisor Nick Nelson explored in “Hungry for Extra: What B2B Entrepreneurs Have to Know About Episodic Content material,” and as our senior content material advertising and marketing supervisor Joshua Nite took a take a look at in “Episodic Growth: Optimize B2B Experiences by Increasing Your Podcast to Full-On Video,” with insights that apply in lots of circumstances simply as a lot to the written phrase as video.
Sharing your newest cliffhanger digital content material on Twitter Write — with a suspenseful call-to-action (CTA) to return for the remainder of the story through the subsequent episode — is a technique B2B entrepreneurs will have the ability to experiment with utilizing Twitter Notes. You may be taught extra about creating profitable CTAs in “Profitable B2B Calls to Motion That Get Responses & Convert Browsers into Patrons.”
3 — Publish In-Depth Newsletters
Simply final yr Twitter expanded its platform with an array of newsletter-related options with the acquisition of Revue, which it has now rolled into the Twitter Write combine as Revue by Twitter.
Twitter Write gives a distinct strategy to publish on the platform, and B2B entrepreneurs might even make the most of each Twitter’s Revue and Notes choices to tie comparable content material collectively — doubtlessly driving audiences who’re partaking with their written content material on their Twitter e-newsletter to extra related or bonus info shared inside Notes content material.
Writing a profitable e-newsletter — whether or not it’s broadcast through electronic mail, by the e-newsletter options of LinkedIn* or Twitter, or in any of the numerous different methods they are often printed on-line, is a subject properly price exploring, as we lately dug into with “Signal Me Up: How B2B Entrepreneurs Will Create Prime-Notch Newsletters In 2022.”
4 — Harness Lengthy-Kind Content material To Construct A Twitter Group
B2B manufacturers that wish to construct a much bigger and extra engaged group on Twitter may have a strong new device at their disposal, as Twitter Write will let manufacturers dig deeper and inform extra partaking tales on the platform than has heretofore been doable utilizing solely 280 characters at a time.
It takes nice storytelling to draw, interact, and convert in B2B advertising and marketing, and having a much bigger slate to work with utilizing Twitter Notes will let extra highly effective model, buyer, and worker tales acquire a brand new viewers.
You’ll discover much more in regards to the apply of profitable B2B storytelling in our many articles on the subject, together with “Free The Story: How B2B Entrepreneurs Can Use Digital Storytelling To Deliver Content material Alive In New Methods,” “Why There’s a Want for Inventive Storytelling in B2B Tech and How Influencer Advertising Can Speed up Outcomes,” and “Microsoft’s Miri Rodriguez on How B2B Entrepreneurs Are Embracing Empathy For Higher Buyer Storytelling.”
5 — The Increasing Universe of Model, Govt & Worker Affect
It’s no secret anymore that the individuals who collectively type an organization — from company executives to bright-eyed freshly-hired interns — maintain an influential energy in contrast to that any conventional advertising and marketing can simply present. For this reason the artwork and science of B2B influencer advertising and marketing has seen steadily climbing implementation amongst main world manufacturers over the previous decade, and particularly through the previous two years.
Govt affect has come by as a standout aspect resulting in success in our personal recently-published complete 2022 B2B Influencer Advertising Analysis Report, with 65 p.c of B2B manufacturers saying that inside executives have been efficient at rising the affect of the model.
Moreover, as a part of enhancing model thought management, some 75 p.c of B2B entrepreneurs already work with inside executives to develop their credibility with clients, and a full two-thirds of those that work with executives say their program has been very or extraordinarily efficient at rising model affect.
Captivate & Delight With Lengthy-Kind Twitter Content material
At its greatest, writing can captivate and delight irrespective of which digital platform it lives on, nevertheless when entrepreneurs fine-tune this kind of best-answer content material to exactly benefit from a selected social platform, the ensuing on-line expertise will most of the time be accompanied by new ranges of success and engagement.
The query of how B2B entrepreneurs can greatest craft the kind of content material that elevates the lives of the individuals who search to be taught from it’s a deep one, which I discover additional in “Content material Contemplations: How We Course of Info & Why B2B Entrepreneurs Should Craft Content material That Elevates.”
Figuring out what’s going to work properly with regards to the brand new long-form content material options of Twitter Write is sure to present B2B entrepreneurs a bonus when Twitter releases the aptitude to all of its customers.
We hope that the 5 concepts for inventive long-form content material creation we’ve checked out right here can be useful in your individual future efforts, whether or not on Twitter or in every other media format.
With regards to crafting award-winning B2B video advertising and marketing that elevates, amplifies, and humanizes, there are not any short-cuts, which is why an rising variety of corporations are selecting to work with a high digital advertising and marketing company akin to TopRank Advertising. Contact us to learn the way we may help, as we’ve performed for over 20 years for companies starting from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others.
*LinkedIn is a TopRank Advertising consumer.
