Opinions expressed by Entrepreneur contributors are their very own.
As a multi-decade entrepreneur throughout numerous sectors — together with advertising, finance and expertise — I’ve spent most of my profession bootstrapping firms with out the help of synthetic intelligence applied sciences. Whereas I actually leaned on my invaluable associates, skilled community and mentors, I can not say I ever had ChatGPT or an AI program to assist me out.
However I want I had! Right this moment’s entrepreneurs do not understand how simple they’ve it by comparability. These days, I leverage a large number of cutting-edge AI applied sciences —a lot of that are completely free to make use of — to assist me develop my firms and supply wonderful buyer satisfaction.
A current IBM survey discovered that 35% of companies are utilizing AI, and a good bigger share are exploring the opportunity of utilizing AI applied sciences. If you wish to keep aggressive in tomorrow’s entrepreneurial panorama, it is about time you get on board with AI, too.
On this article, I am going to share my favourite AI applied sciences (that aren’t ChatGPT) that can assist you take your entrepreneurial initiatives to the subsequent degree.
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1. Gen-2 by Runway
My private favourite AI expertise of the day is Gen-2 by a lab referred to as Runway Analysis. This is not a single expertise, however fairly a large suite of AI-powered instruments that may completely remodel your inventive output. Right here is only a transient glimpse at what Gen-2 is able to doing for what you are promoting, immediately and on the click on of a button:
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Textual content-to-image era
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Textual content-to-video era
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Prompt picture colorization
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Prompt audio transcription into English
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Textual content-prompted picture correction
One of the best use instances for Gen-2 are as follows:
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Creating lifelike or cartoon-style movies for advertising campaigns
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Creating social media-friendly photos for social advertising posts
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Producing human-like textual content for written advertising initiatives
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Transcribing audio recordings of conferences or interviews into written textual content to avoid wasting time
Personally, I exploit Gen-2 nearly day by day. As a marketer or inventive employee, it is just about indispensable.
2. Steady Diffusion and ControlNet
If you would like mind-blowing photos to make use of in your advertising supplies, social profiles or banner advertisements, I extremely suggest the magic of Steady Diffusion. In my view, this tech might be the very best text-to-image AI service on the web, however it comes with a far steeper studying curve — particularly should you use its add-on, ControlNet, which expands its prospects.
I exploit Steady Diffusion for tremendous lifelike photos, which, for my part, is all the time a greater possibility than counting on inventory photos. From an website positioning perspective, inventory photos (particularly frequent ones which were utilized in hundreds of different items of content material) can have dangerous results in your search engine rankings. That is why I desire to make use of completely unique picture content material generated with Steady Diffusion fairly than inventory picture companies.
3. Quilbot
This one is a light-weight Chrome extension that anybody can use with none immediate engineering abilities. Quilbot is a terrific paraphrasing instrument that may take any textual content and rewrite it near-flawlessly in a matter of seconds.
Now, it is necessary that you do not use this instrument to plagiarize or steal another person’s concepts. Quite, this instrument is finest used for 2 official functions:
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As a Grammarly substitute that spellchecks and fixes tone and grammar
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As an website positioning instrument to refresh or rephrase previous content material
Google’s PageRank algorithm favors content material that’s incessantly up to date. I exploit Quilbot to rewrite parts of previous weblog posts or pages, and pretty typically, the result’s that the content material sees an website positioning rating increase inside every week or two of the brand new content material going reside.
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4. Surfer website positioning
Surfer website positioning has been round for years — lengthy earlier than ChatGPT kicked off the buyer AI revolution final yr. Nevertheless, it is solely now getting the reward it rightly deserves. Principally, Surfer website positioning is an optimization instrument to make sure that your on-page components (i.e., textual content, metadata, titles, formatting and pictures) are completely utilized to enhance your search engine efficiency.
This instrument is kind of reasonably priced, and lots of savvy website positioning specialists have used it since 2019. I can personally attest that this instrument is the actual deal, and I run each weblog publish I publish by way of Surfer website positioning’s Content material Editor earlier than it is launched. Be warned, nevertheless, that Surfer website positioning does are likely to “over-optimize” in some instances, so do not feel tempted to use all the instrument’s suggestions to every weblog publish you write.
5. GraphMaker
Any written or social content material offers means extra worth if there are charts, tables and graphs that assist visualize numerical information. The issue is that it is a ache to create unique graphs and charts, particularly should you’re not precisely a math whiz.
Thankfully, GraphMaker makes it means simpler for me to shortly whip up visually charming graphs that add a ton of worth for my readers. For instance, should you plug in inflation charges over time alongside, say, the U.S. trade fee in opposition to the British Pound Sterling, you will get a beautiful line chart that depicts how inflation impacts the power of the U.S. greenback.
It is one factor to inform your readers concerning the topic at hand — however it’s far superior to point out them. I like to recommend utilizing this instrument to assist present and display numerical phenomena to your readers, which is all the time an excellent thought for charming their consideration.
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Diversify your AI tech
When you suppose a easy OpenAI account and a knack for prompting ChatGPT will minimize it in tomorrow’s market, suppose once more. Your rivals are utilizing a various number of AI applied sciences, and I recommend you adapt to those altering circumstances if you wish to keep afloat as effectively.
My recommendation is to make use of the applied sciences I’ve listed above as a mere place to begin in your journey. New AI instruments are being launched day by day, so I like to recommend staying abreast of the trade and experimenting with new AI software program as they arrive out. The early adopters of those applied sciences will, as a rule, discover themselves at a aggressive benefit of their trade.
