This text initially appeared on Enterprise Insider.
In my 18-year advertising and marketing profession, I’ve written tens of millions of phrases of selling copy.
I began my profession by creating copy for early e-commerce manufacturers on Myspace, then labored in not-for-profit fundraising, influencer advertising and marketing, and now real-estate teaching.
I am now a chief model officer for a real-estate-coaching enterprise. Language-modeling AI instruments like ChatGPT rapidly get me 80% or 90% of the best way to completed work.
I began utilizing AI instruments in 2022 however did not discover them to be efficient at capturing model voice and tone. Then ChatGPT took the world by storm in 2023. I take advantage of it for dozens of issues on daily basis, however these 5 hacks have been probably the most useful.
Shortly write social-media posts and emails
I work for an industry-disrupting real-estate firm; most of our recommendation goes in opposition to typical knowledge. If I let ChatGPT generate with out an overview, it’s going to give me posts and emails stuffed with outdated typical recommendation.
So I immediate ChatGPT with: “Write me a [number]-word social media publish/e-mail in a conversational tone like Jess Lenouvel utilizing the next define,” including three or 4 bullet factors.
Including our CEO’s title to the immediate helps ChatGPT mimic her writing tone, cadence, and even emoji utilization.
Create variations of the identical message
Determining new and thrilling methods to convey the identical message in copy is a battle. After you’ve got been working on the similar place for 5 years, you run out of inventive variations for adverts and content material.
To generate variations of copy I’ve already written, I take advantage of this immediate for ChatGPT: “Assume like a digital marketer and generate 4 variants of this Fb advert copy.“
I feed the AI one instance as a result of I prefer to have some management over the preliminary messaging. ChatGPT can battle to get the tone of our model proper if I do not give it a transparent start line. If I give it a extra normal immediate, it inevitably places collectively stiff-sounding copy with methods we might by no means use.
Verify and modify the copy’s tone and studying degree
Individuals need simply comprehensible content material of their inboxes and on social media. The common American is thought to learn at a seventh- or eighth-grade degree.
I believe the very best advertising and marketing copy reads somewhat under that, at a fifth- or sixth-grade degree. This implies quick sentences and paragraphs, a conversational tone, and easy language.
Earlier than ChatGPT, I might use Hemingway to check the studying degree of my copy and fiddle with sentences to hit a fifth-grade degree. With ChatGPT, I can write freely after which immediate the AI to vary the studying degree and tone for me.
General, I save 20 to half-hour a day with this immediate.
Write long-form storytelling posts by giving the AI a particular construction and description
Storytelling is the spine of psychology-based advertising and marketing. Our firm is positioned like a private model, so I’ve to interact audiences with private and emotional tales about our CEO and our profitable members.
However writing lengthy prose may be tedious, so I get GPT-4 to do it for me. It is higher at this storytelling than the three.5 model.
Listed below are two prompts I take advantage of:
- “Following this story construction — 1. Seize the center, 2. Arrange a rigidity, 3. Resolve the stress, 4. Conclude by providing worth — write a 1,000-word story at a grade-five studying degree within the first individual utilizing the next data,” adopted by an inventory of plot factors.
- “Write a 400-word social media publish in a conversational first-person tone like Jess Lenouvel about [topic] utilizing the next story factors.”
The extra particular you may be in your directions, the higher output you are going to get.
Generate A/B-test hypotheses for troubleshooting advertising and marketing issues
Typically as a marketer you should remedy an issue however aren’t certain how one can take a look at alternate options or which metrics to trace to find out which technique is healthier.
ChatGPT might help with that, too. It may comb by particular assessments an organization’s trying to run for optimizing touchdown pages, growing gross sales, or reducing bounce charges, and it may generate concepts to assist information your technique.
This is a latest immediate I gave it: “I am operating an A/B take a look at to check utility web page A and utility web page B in an effort to improve the variety of purposes to our program, and I need assistance producing hypotheses primarily based on e-mail click on charge and type completion. Are you able to present suggestions for what to check and how one can measure success?”
Based mostly on the strategies from ChatGPT, we might take a look at:
- Including a button to our emails to extend the open charge versus plain-text linking.
- Various the language on the button to see which generates a greater click on charge.
- Lowering the variety of questions on our utility web page.
These are solely a few of the some ways I am utilizing generative AI. I work together with different entrepreneurs on Discord servers and in Fb teams to get extra concepts for utilizing ChatGPT.
On common, ChatGPT saves me between six and eight hours per week.
Virtually each time I’ve requested myself “I ponder if ChatGPT can do that” or “I ponder how I may get ChatGPT to assist me with this,” I’ve unlocked a brand new means of streamlining or optimizing my workflow.
